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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

Side-by-side digital workstations highlighting In House vs Agency Marketing for better Marketing ROI

In House vs Agency Marketing: A UK Business Guide

In House vs Agency Marketing: Weigh control and culture against expert skills and scalable resources to find the right fit for your brand.
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July 31, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Laptop screen showing ad metrics and insights dashboard for How to Measure Advertising Effectiveness

How to Measure Advertising Effectiveness

Learn how to measure advertising effectiveness by tracking leads, sales & ROAS—not just views. Focus on what truly drives business growth.
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July 29, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A screenshot of a Google webpage with a dark background and glowing pink and blue curved lines. The main text reads "Meet AI Mode" followed by "AI Mode is our most powerful AI search. Ask whatever's on your mind to get an AI powered response, and explore further with follow-up questions and helpful web links." Below this is a blue button that says "Try it now." At the bottom of the screen, there's a navigation bar with options like "AI Overviews," "AI Mode," "Lens," "Circle to Search," "AR," "Voice," and "Discover."

Google AI Mode and Your Brand: Unlocking the Future of Search

Understand the benefits of Google AI Mode for CMOs. This update redefines search with smarter, contextual answers.
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July 29, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A laptop displaying a "Cost Per LEAD" graphic over a background of data charts, with a calculator and notebooks on the desk, symbolizing Cost Per Lead Calculation.

Master Your Cost Per Lead Calculation

Master Cost Per Lead Calculation to improve your marketing campaigns and maximise lead generation efficiency.
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July 28, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A close-up of a gauge labeled "PPC COSTS" with its needle pointing towards a higher, red zone, accompanied by stacks of coins and a laptop in the background displaying charts, all symbolizing the management of Google AdWords PPC Cost.

Understanding Your Google AdWords PPC Cost

Learn about Google AdWords PPC cost and find out how to determine your ideal advertising budget for effective results.
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July 27, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

A laptop displaying a dashboard titled "FEED MASTERY" with various charts and graphs, representing analytics and optimization for a Google Shopping Product Feed.

Master Your Google Shopping Product Feed

Unlock the potential of your e-commerce store with a well-optimised Google Shopping Product Feed for maximum visibility.
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July 26, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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How to Calculate Marketing ROI for UK Businesses

Learn how to calculate Marketing ROI using a simple formula to turn your spend into a measurable driver of revenue and business growth.
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July 25, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Tools and graphs used to simplify how to calculate customer lifetime value for business growth.

How to Calculate Customer Lifetime Value Quickly & Easily

Learn how to calculate customer lifetime value to boost growth by focusing on long-term, profitable customer relationships.
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July 24, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

A sleek, dark-themed dashboard displaying AI Max Search campaign performance, featuring key metrics like CTR, conversions, and CPC, alongside graphs for keyword performance and AI Max search volume, and a section for audience targeting.

AI Max for Google Search Campaigns: Unlocking New Potential with Google’s Max AI

Transform your PPC strategy with AI Max for Google Search campaigns. Learn about its AI-powered features to boost your advertising efforts.
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July 23, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Two laptops and a smartphone displaying various marketing dashboards and analytics, with the prominent text "MANAGE CAMPAIGNS" superimposed over the image. This setup signifies the tools used to manage marketing campaigns effectively.

Manage Marketing Campaigns Effectively | Proven Strategies

Learn how to manage marketing campaigns successfully with our expert tips. Enhance your skills and boost results today!
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July 23, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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