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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Pay Per Click (PPC)

A robot points to a rising bar and line graph on a presentation board, symbolising the role of AI in incrementality testing.

Enhanced Incrementally Testing: Beyond A/B Experiments for Deeper ROI Insights

Discover how Enhanced Incrementally Testing can provide insights into your marketing efforts and improve campaign strategies.
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June 11, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Photorealistic scene of two marketers analysing campaign data outdoors, representing PPC News May 2025 insights and summer strategy planning.

PPC News May 2025 Round-Up: Fresh Insights to Power Your Summer Strategy

Stay ahead with our PPC News May 2025 round-up—covering Google Ads updates and expert insights to supercharge your summer strategy.
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June 3, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Photorealistic image of two professionals using laptops and a desktop screen displaying Google’s Creator Partnerships Hub interface, showcasing creator profiles, performance metrics, and collaboration tools.

Google’s Creator Partnerships Hub: Redefining Brand-Creator Collaborations

Unlock the potential of Google’s Creator Partnerships Hub, the ultimate platform for brand and creator partnerships in paid advertising.
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May 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of a happy man opening a Performance Max box revealing Google Ads channel data, with colleagues cheering in the background

PMax Channel Reporting: Google Lifts the Veil on the Black Box

Uncover the truth behind PMax Channel Reporting. Learn how to track conversions and improve your Google Ads strategy.
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May 27, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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AI Max: Google’s ‘AI Max’ Aims to Supercharge Search Ads – Boosting Performance Amid Control Concerns

Learn about AI Max and its ability to boost ad performance and conversion rates for Google Search campaigns.
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May 14, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

PPC News April 2025 - Blooming tulip field and park path representing seasonal reflection.

PPC News April 2025 Round-Up: Insights You Shouldn’t Miss

Explore PPC News April 2025 for key Google Ads updates, expert tips, and insights to boost your paid search performance this spring.
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May 1, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Illustration showing Alphabet’s $34.5B profit from Google Ads contrasted with a frustrated marketer facing rising ad spend and falling ROI.

Alphabet’s Q1 2025 Results Ad Profits Surge: What It Really Means for Your Marketing Budget

Get insights into Alphabet's Q1 2025 results. Learn how $90.2 billion in revenue affects marketing strategies and ad spending for your brand.
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April 30, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC News March 2025 – Laptop displaying PPC and digital marketing data in a UK park during spring, surrounded by daffodils and cherry blossoms.

PPC News March 2025: Key PPC and Digital Marketing Insights

Discover key takeaways and expert insights in PPC News March 2025 to boost your digital marketing strategy and stay ahead of the competition.
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April 3, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A stylised, futuristic illustration of a globe in the centre with white arrows radiating outward, symbolising global expansion amid modern data elements

International Expansion PPC Case Studies

Real-life case studies of international expansion PPC campaigns. Learn from successful campaigns and discover strategies for global growth.
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February 6, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC News January 2025 - Futuristic AI-powered PPC advertising with holographic dashboards, performance analytics, and a high-tech digital marketing interface.

PPC News January 2025: The Biggest Updates That Will Shape Your Year!

Stay ahead with the latest PPC News January 2025! Discover key updates, AI trends & strategies to boost your ad performance. Read now!
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February 5, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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