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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

A digital marketing workspace focused on PPC optimisation, featuring a computer screen with PPC metrics like click-through rates, ROI, and audience reach, along with surrounding strategy notes.

PPC Optimisation Tips: Maximising Your ROI

Discover essential PPC optimisation tips to enhance your ROI and improve campaign performance effectively.
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October 31, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Dan from PPC Geeks presenting on Lifetime Value in a modern office setting, explaining how understanding customer revenue growth can impact marketing strategies.

Understanding Lifetime Value (LTV): A Key Metric for Business Success

Explore the concept of Lifetime Value (LTV) with Dan from PPC Geeks. Learn how to calculate LTV and its significance in marketing strategies.
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October 30, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration showing the growth of Google ad spend in response to AI advancements, with icons representing Google Shopping Ads, Performance Max campaigns, and major retailers.

Google Ad Spend Grows Despite AI Changes

Google ad spend shows resilience with an 11% YoY increase in Q3 2024, despite AI changes, indicating adaptability in digital advertising.
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October 30, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Featured image for PPC News September 2024 showcasing digital marketing trends with autumn elements and a city skyline.

PPC News September 2024 Edition – Autumn Insights for Advertisers

Stay updated with PPC News September 2024. Discover the latest trends, AI insights, and remarketing strategies to boost your PPC campaigns.
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October 2, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

PPC News August 2024 roundup is represented by a modern office scene. A desktop with a large monitor displays PPC metrics and charts, capturing the essence of PPC updates in August 2024.

PPC News August 2024: Monthly Roundup of Insights from PPC Geeks

Discover top trends from PPC News August 2024 in this professional roundup. Insights for marketers to stay ahead in paid search.
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September 5, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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The Holiday Season

Discover how user intent shifts during the British summer holidays, affecting online behaviour and search trends for businesses/marketers.
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September 3, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Struggling to Reach Your Target Audience? Expert PPC Management Can Help

Expert PPC Management: Enhance your brand's visibility with professional PPC management. Optimise your campaigns today!
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September 2, 2024

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Laptop with marketing icons and analytics dashboard. A laptop on a desk displaying a colourful analytics dashboard with various charts and graphs. The workspace includes a coffee cup, a notebook, and a set of pens in colourful holders. A warm light bulb hangs above, creating a cosy and focused atmosphere.

Copywriting for PPC – Crafting Ads That Convert

Copywriting for PPC: Master the art of copywriting for YOUR PPC ads. Learn how to craft attention-grabbing, conversion-driving ad copy.
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August 30, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A team of professionals in a modern office setting is reviewing data on a laptop displaying various graphs and charts, indicating performance metrics and growth trends. The focus is on collaborative analysis and strategic planning.

PPC Explained: The Comprehensive Guide to Pay-Per-Click Advertising

Discover the power of Pay-Per-Click (PPC) advertising and how it can drive targeted traffic to your website & Boost Sales.
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August 22, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

PPC News July 2024: A vibrant digital marketing landscape transitioning from summer to autumn, featuring blooming flowers and emerging autumn leaves. Symbols of PPC, such as Google and Facebook logos, along with icons representing cookies and privacy features, are present. Charts and graphs in the background indicate growth and adaptation.

PPC News July 2024: Key PPC Developments and Strategies

PPC News July 2024 brought key updates: Google's third-party cookie reversal, PPC cost insights, and Facebook Ads for UK brands.
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August 1, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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