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Category: Pay Per Click (PPC)

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Category: Pay Per Click (PPC)

  • Google Shopping Ads Management: A Practical Guide

    Google Shopping Ads Management: A Practical Guide

    More automation isn't the same as better Google Shopping performance. In many UK accounts, Performance Max absorbs spend across products…

  • Upsell vs Cross Sell: Practical Playbook for UK PPC Teams

    Upsell vs Cross Sell: Practical Playbook for UK PPC Teams

    You've paid for the click, won the product view, and got the shopper as far as the basket. Then the…

  • First-party data measurement: What Marketers Should Make of Google’s Updates

    First-party data measurement: What Marketers Should Make of Google’s Updates

    First-party data measurement is now a PPC budget issue. See how Google’s Data Manager and Meridian updates change UK tracking…

  • Custom Labels Google Shopping: A Practical Setup Guide

    Custom Labels Google Shopping: A Practical Setup Guide

    You've got thousands of products in one Google Shopping campaign, and the reporting tells you the blended story: revenue, cost,…

  • Target Bidding Changes: What To Do Next If You Run Google Ads

    Target Bidding Changes: What To Do Next If You Run Google Ads

    Target bidding changes alter CPA and ROAS control in Google Ads. See what UK advertisers should audit before changing budgets…

  • Performance Max Negative Keywords That Actually Work

    Performance Max Negative Keywords That Actually Work

    You open a Performance Max report expecting to review a healthy stream of sales or leads. Instead, the Search terms…

  • Google AI Dashboards and What They Mean for Your Campaigns

    Google AI Dashboards and What They Mean for Your Campaigns

    Google AI Dashboards change PPC diagnostics, reporting and optimisation. See what UK advertisers must fix before AI summaries steer spend.

  • 10 PPC Reporting Template Options for UK SMEs

    10 PPC Reporting Template Options for UK SMEs

    A UK marketing manager can have Google Ads, GA4, Microsoft Ads and Meta all running, yet still spend hours copying…

  • AI Mode Search Ads: What They Mean for UK Advertisers

    AI Mode Search Ads: What They Mean for UK Advertisers

    AI Mode Search ads are being tested for exact and phrase match. See the query, reporting and budget fixes UK…

  • Bing Conversion Tracking: A Practical Setup Guide

    Bing Conversion Tracking: A Practical Setup Guide

    A UK retailer can have a healthy sales day in its ecommerce platform while Microsoft Ads reports noticeably fewer conversions.…

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