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Image showing Keyword Match Type Change - Google Ads to Phase Out BMM & Expand Phrase Match

Google Ads to Phase Out BMM & Expand Phrase Match

By Stephen Browne / March 16, 2021

Table of contents What Were BMM and Phrase Match before the change? Google Ads to Phase Out BMM: What Will…

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Responsive Search Ads: The New Default Google Ad Type

By Stephen Browne / March 11, 2021

Table of contents What does it mean for advertisers? What are Responsive Search Ads? Best Practices for Responsive Search Ads…

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Linkedin logo Creating Your First LinkedIn Campaign PPC Geeks March 2021 300x212 - LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign

LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign

By Stephen Browne / March 2, 2021

Table of contents The types of people you can target Where the ads show Campaign Set-Up & Strategy Audience Targeting…

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February 2021 paid media

Paid Media Recap – February 2021

By Dan / March 1, 2021

Table of contents Google Ads Paid Media February 2021 Phrase Match Keywords are Now Default Responsive Search Ads are Now…

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Pay Per Click News February 2021

Monthly Pay Per Click News Roundup – PPC Geeks – February 2021

By Dan / March 1, 2021

Table of contents Give your Business the Advantage with YouTube Advertising Gmail Ads and Their Future Within Discovery Campaigns Conversion…

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An artistic image showing the same view but upside-down as viewed through a glass ball. This is to signify the Conversion discrepancies between Google Ads and Google Analytics are there for all to see - but they are both right due to the data they are reporting on

Conversion discrepancies between Google Ads and Google Analytics

By Kate Graham / February 25, 2021

Table of contents Conversion Discrepancies Google Ads and Analytics: Different attribution models Different conversion date/time stamp Different conversion rate Difference…

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a Gmail Ads Change PPC Geeks Feb 2021 300x200 - Gmail Ads and Their Future Within Discovery Campaigns

Gmail Ads and Their Future Within Discovery Campaigns

By Stephen Browne / February 16, 2021

Table of contents What are Gmail Ads? Gmail Ads Absorbing into Discovery Campaigns Differences in Charges Why are Google making…

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Give Your Business the Advantage with YouTube Advertising

By Dan / February 4, 2021

Table of contents Where videos in Google results appear YouTube Videos are more likely to appear in the carousel What…

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Image showing a calendar open on the January Page as this blog is all about new PPC News in January 2021

Monthly News Roundup – PPC Geeks – January 2021

By Dan / February 1, 2021

Table of contents Whatsapp Adds New Shopping Button E-Commerce Wins Over COVID Expected CTR and How to Improve Today Google…

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Image showing a very old computer with the words 'stay connected' and this is to signify that you need to get your business in a position to capitalise on this new platform

WhatsApp adds new shopping button

By Dan / January 25, 2021

Table of contents WhatsApp Shopping in Carts How to use WhatsApp Carts: Step by step for customers About WhatsApp We…

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Marketing Manager, SkyParkSecure

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