Pay Per Click (PPC)
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Should I Bid on Brand Terms in PPC? The For & Against
It’s an age old conundrum. To bid or not to bid? And today we’re talking branded terms. The fact you’re…
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Building a PPC Report: What to Include for You & Your Boss
With many forms of marketing, it can sometimes feel like you’re throwing everything against the wall to see what sticks.…
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How Effective is Google Ads? Can it Work?
In a word, yes. But then as PPC experts we’re probably biased. I’m going to take the next 461 words…
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AdWords vs AdSense: What’s the Difference and Which is Best?
Google Ads V’s AdSense What’s the Difference and Which is Best For You AdWords vs AdSense. They’re both PPC platforms…
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8 Ways to Improve Your AdWords Click Through Rate (CTR)
8 Ways to Improve Your Google Ads (Previously AdWords) Click Through Rate (CTR) Ah, the click-through-rate! Good old CTR. There’s…
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AdWords Ad Extensions: Callouts, Locations and Reviews
Google Ads (Previously AdWords) Ad Extensions: Callouts, Locations and Reviews AdWords extensions can make good ads better and successful campaigns…
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Does Google AdWords Work and Is It Worth It?
Does Google Ads (Previously AdWords) Work and Is It Worth It? If you’re reading this, you’ve heard talk of Google…
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AdWords Match Types: Explaining Exact, Broad and Phrase Match
Learn Google Ads Match Types: Fully Explaining Exact Match, Phrase Match and Broad Match Types You need to choose a…
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PPC Audit – 10 Essential Metrics You Need to be Tracking
Google Ads PPC Audit: 10 Essential Metrics You Need to be Tracking One of the major benefits of PPC is…
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18 Immediate Benefits of PPC Advertising
18 Immediate Benefits of Google Ads PPC Advertising: PPC Geeks PPC is an essential part of any good digital marketing…
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