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Mastering the 2024 Digital Marketing Landscape: The Value of Investing in SEO Learning in 2024 – Expert Perspectives


Mastering the 2024 Digital Marketing Landscape: The Value of Investing in SEO Learning in 2024 – Expert Perspectives

In this third instalment of our series on mastering the digital marketing landscape of 2024, we explore a crucial question: Is investing time in learning SEO still worth it in the new year? Our panel of experts shares their insights, affirming the enduring importance of SEO knowledge in the digital world.

As the digital terrain shifts, the relevance of SEO remains steadfast. The Google Ads company recognises this, advocating for a deeper understanding of SEO strategies. It’s not just about keywords or backlinks anymore; it’s about creating a comprehensive digital presence that resonates with your audience. Is PPC better than SEO?

Navigating through the nuances of this digital era, a PPC agency in London highlights the symbiotic relationship between SEO and Google PPC marketing. Their insights reveal how a harmonious blend of these strategies can lead to greater digital marketing success, elevating your brand’s visibility and reach.

Furthermore, as e-commerce continues to surge, the role of a Google shopping agency becomes more pivotal. They emphasise the importance of SEO in enhancing product visibility and driving targeted traffic to online stores.

Lastly, the growth of online retail has opened new avenues for eCommerce marketing agencies. These entities stress the significance of SEO in crafting compelling narratives that engage potential customers, driving both traffic and conversions.

Despite the rapidly changing digital marketing landscape, the value of integrating Google Ads with your SEO remains undiminished. It’s an indispensable tool for businesses aiming to thrive online, making it more than worth your time and effort to master.

Sagar Dubey, Sales & Marketing Head, Altertab Solutions

Adapting to Evolving Digital Landscapes:

Sagar stresses that mastering SEO is more than a wise decision; it’s essential. He points out that the digital landscape is continuously changing, and a solid understanding of SEO allows professionals to stay relevant and competitive.
He advocates for continuous learning and adaptation, emphasising that keeping pace with SEO advancements is key to leveraging emerging trends and technologies.

Solomon Ogbole, Videographer, Tristrams UK

Staying Competitive with SEO Skills:

Solomon highlights the critical need for investing in SEO skills to maintain competitiveness in the digital marketing arena.
He suggests that professionals should not only learn the basics but also delve into advanced topics like algorithm updates, voice search optimisation, and mobile SEO to stay ahead of the curve.

Becky Wood, Head of Digital and Operations, Paper Starlights

SEO as a Fundamental Pillar:

Becky asserts that SEO remains a fundamental aspect of digital marketing. She notes that as search algorithms evolve, a deep understanding of SEO is crucial for businesses to adapt and maintain a robust online presence.
She advises businesses to focus on both the technical and creative aspects of SEO, ensuring they are equipped to handle algorithmic changes and user behaviour shifts.

Sumeera Prabhakaran, Digital Marketing Manager, GoGo Marketing & Advertising Ltd

The Timelessness of SEO Principles:

Sumeera emphasises the timeless nature of SEO principles, despite the evolving tactics and strategies. She points out that understanding search algorithms, user behaviour, and content optimisation are skills that will always remain relevant.
She recommends continuous education and upskilling in SEO to ensure one’s strategies remain effective and aligned with current best practices.

Nick Janaway from

Long-Term Benefits of SEO Learning:

Nick affirms that investing time and effort in learning SEO is undoubtedly worthwhile. He highlights that despite the growing importance of social media and other platforms, organic search continues to be a significant source of traffic for most businesses.
He suggests that learning and implementing effective SEO strategies can provide businesses with a sustainable, long-term competitive advantage. This includes understanding the nuances of keyword research, content creation, and link-building strategies.

The unanimous consensus among our experts is clear: investing in SEO learning remains a critical and valuable endeavour in 2024. As the digital marketing landscape continues to evolve, a solid foundation in SEO principles and a commitment to ongoing learning can be the difference between staying afloat and soaring high in the digital realm.

As we continue to navigate these exciting digital marketing trends, remember that PPC Geeks is here to assist. Whether you’re looking to update your SEO knowledge or need expert guidance in refining your strategies, our team is equipped to help you achieve your digital marketing goals.

Join us in our next post as we delve into the upcoming cutting-edge trends and strategies for digital marketing in 2024.



Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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