Beyond The Bid | April 2025 PPC Geeks Monthly Newsletter ✉️

💡Stay Ahead with This Month’s PPC Insights💡

👀 Estimated reading time: 2-3 minutes.

Hey there – welcome to your April 2025 PPC Geeks Monthly Newsletter !

We’ve rounded up the latest PPC insights and updates to keep you in the loop.

So grab a brew, get comfy, and dive in! ☕📈

📰 April 2025 PPC Geeks Monthly Newsletter: Key Google Ads Updates 

Rest assured, the Geek’s are already jumping on these to optimise your accounts for you.

#1: Google Rolls Out Cookie Prompts in Chrome—Here’s What It Means for You

Google has started showing cookie consent pop-ups to Chrome users in the UK and EU, asking if they’re okay with cross-site tracking. This is part of Google’s bigger plan to move away from third-party cookies and give users more privacy.

What does this mean for Google Ads marketers?

Fewer people are likely to accept tracking, which means less third-party data for targeting and measurement. While cookies aren’t gone just yet, this is another big step toward their eventual phase-out

PPC Geeks Take: If you’re still relying heavily on third-party data, now’s the time to act. Start focusing on first-party data (like email lists, customer behavior on your site) and get familiar with Google’s Privacy Sandbox tools. The earlier you adapt, the better your campaigns will perform as things change.

#2: Google Updates Unfair Advantage Policy to Allow Multiple Ads

Google has updated its Unfair Advantage Policy, now permitting advertisers to show multiple ads for the same business in different ad locations on the same search results page. Previously, restrictions limited advertisers to a single ad per page. This change allows for increased visibility and click-through opportunities but may also intensify competition for smaller advertisers.

PPC Geeks Take: This policy shift offers businesses the chance to dominate search results by occupying multiple ad positions. While this could lead to higher visibility and conversions, it’s essential to monitor performance and adjust bidding strategies accordingly to maintain cost-effectiveness.

#3: Performance Max Introduces New Customer Lifecycle Goals and Image Controls

Google has rolled out significant enhancements to Performance Max campaigns, focusing on customer lifecycle goals and creative asset management:​

• Retention Goals: Advertisers can now set retention goals to re-engage lapsed customers, allowing for targeted bidding strategies aimed at increasing customer lifetime value.​
• Customer Acquisition Cost Reporting: A new reporting column enables advertisers to track the cost of acquiring new customers, providing insights into campaign efficiency.​
• Landing Page Image Sourcing: Performance Max can automatically pull high-quality images from landing pages to enhance ad creatives, with options to review and remove these assets.​
• Image Enhancements: The platform can now generate alternate versions of existing images through cropping, with future plans to introduce features like uncropping and animation to diversify creatives.

PPC Geeks Take: These updates empower advertisers to better manage the customer journey and enhance creative assets, leading to more effective and engaging campaigns.

💼 Case Study Spotlight: Enterprise Software Provider

Leads up 104% | Cost-per-Lead down 34% YoY

This B2B enterprise software client turned to PPC Geeks to revive underperforming Google Ads campaigns. After identifying issues with audience targeting and ineffective keyword segmentation, we implemented a full account restructure and introduced high-intent targeting strategies.

Within six months, lead volume more than doubled, while cost per lead dropped significantly. Campaigns were aligned more closely with sales objectives, resulting in better lead quality and improved ROI.

PPC Geeks have been instrumental in transforming our lead generation. Their strategic approach and regular insights have taken our performance to the next level—we’ve never been in a stronger position.”

🎟️ April 2025 PPC Geeks Monthly Newsletter: ICYMI

• 🎧 Podcast: Offline Conversion Tracking
  Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline Conversion Tracking.
• 🎥 Video: Is PPC Better than SEO?
  Join Dan as he dives deep into the PPC vs SEO debate for eCommerce retailers in the UK. Which strategy reigns supreme? Watch now to find out!
• ✍️ Article: Google Ads Adds New Top & Bottom Ad Placements
  Google’s made a small but important tweak to how ads are shown on the Search results page—now with enhanced top and bottom placements to better match user intent. It could be a game-changer for CTR.

🤓 PPC Tip: Refresh Your Creative, Refresh Your Results

In the fast-paced world of digital ads, fatigue is real—especially when it comes to your image and video assets. If your creatives have been running for months without a refresh, performance can stall.

Ask yourself:

• Have my click-through rates dropped recently?
• Are users seeing the same visuals over and over again?
• Do my ads reflect my current branding, offers, or season?

🚀 Pro Tip:

Regularly rotate in new creatives—aim for at least one fresh batch of images or videos every quarter. Testing different styles, formats, and messages helps maintain engagement and gives Google more to optimise from.

Consistent creative updates = better performance, lower CPAs, and a stronger brand presence. Ready to mix things up?

📞 Get in Touch

Thanks for reading April’s newsletter! We’re all about keeping your campaigns sharp and ahead of the game with smart strategies and up-to-date insights.

Got any questions or want to bounce around some PPC ideas? Just ping your Client Manager—we’re always up for a chat and happy to help.

Stay tuned for more tips and updates next month—and keep on smashing those PPC goals!

Thanks for continuing to partner with us!

~ The PPC Geeks Team