Beyond The Bid | PPC Geeks December 2025 Newsletter

💡 Stay Ahead with PPC Geeks December 2025 Newsletter 💡

👀 Estimated reading time: 2-3 minutes.

Welcome to the PPC Geeks December 2025 Newsletter! We’ve gathered some essential seasonal PPC insights and updates to keep you informed heading in to 2025.

So, grab a cup of something hot, sit back, and enjoy!

📰 News: Timely Updates for your Christmas Campaigns & 2025 Strategy!

#1: Facebook’s Strategies for Enhancing Christmas Campaigns

Facebook has released a comprehensive guide to assist businesses in optimising their Christmas campaigns on Facebook and Instagram. The guide offers insights into effective planning, creative development, and measurement techniques to maximise campaign success during the festive season. Read more here.

#2: Key PPC Trends to Watch in 2025

As we approach 2025, several PPC trends are set to shape advertising strategies. These include the growing importance of automation, the integration of voice search optimisation, and the increasing use of video ads. Staying informed about these trends will help businesses maintain a competitive edge. Read more here.

#3: Leveraging YouTube Shorts in Influencer Marketing

YouTube Shorts has seen a significant increase in viewership, making it a valuable platform for influencer marketing. Brands can utilise YouTube Shorts to reach a rapidly expanding audience, enhancing their marketing strategies and engagement levels. Read more here.

🔎 Client Case Study Spotlight: Penketh Group

When Penketh Group approached us, their Google Ads were underperforming. By understanding their goals and implementing strategic optimisations, we achieved the following in six months:

• Revenue Growth: 65% increase
• Click-Through Rate Improvement: 921% increase
• Conversion Enhancement: 33% increase

For more details, check out the full case study here.

If you’d like to participate in a case study (written or video), please reach out to your Client Manager, who will be happy to assist.

🎧 All Things PPC Podcast

As the peak season for retailers is in full swing, now’s the perfect time to revisit our previous podcast with Chris & Rory, The Best Way to Set Shopping Campaigns and Optimise Them.

Explore the podcast: All Things PPC and if you fany being interviewed on our podcast please let us know!

🎄 Christmas Marketing Quiz 🎄

Do you know or can you guess the answers to our advertising Christmas themed questions:

• In what decade did Coca-Cola start using Santa Claus in advertisements?
• What year did the first televised Christmas advert air?
• Which online retailer’s 2019 Christmas campaign featured a heartwarming story of a young girl and her friendship with an excitable dragon named Edgar?

📞 Get in Touch

If you have any questions or need further assistance with your campaigns, please don’t hesitate to reach out to your Client Manager. We’re here to help you succeed.

Open communication ensures we can tailor our services to meet your specific needs effectively.

🎄 Holiday Office Hours Notice 🎄

Please be advised that our offices will be closed between Christmas and New Year. However, as always, we have a dedicated team working at all times over this essential shopping period to ensure all your campaigns are managed effectively. Your Client Manager will be reaching out soon, if they haven’t already, to discuss any special Christmas or New Year’s promotions and address any additional needs you may have.

Thank you for your continued partnership. Wishing you a successful holiday season and a prosperous New Year!

~ The PPC Geeks Team

P.S. Quiz Answers:

• 1930s
• 1955
• John Lewis