PPC Geeks October 2024 Newsletter – Beyond The Bid – Pumpkin Spice & PPC Advice 🎃

👀 Estimated reading time: 2-3 minutes

Welcome to Beyond the Bid – PPC Geeks October 2024 Newsletter! 🎃

We’ve conjured up PPC Geeks October 2024 Newsletter – the latest PPC insights and updates to help your campaigns rise from the dead and perform at their spookiest best. No need for a crystal ball – we’ve got all the eerie-good information you need right here!

Grab your favourite brew (pumpkin spice, perhaps? If you need a laugh, check out Ryan Reynolds’ take on it here) and dive into these spellbinding updates!

📰 Bewitching Updates for Your PPC Campaigns!

#1: Google is testing a new expandable product ads carousel

This new feature allows users to view more products directly within the ad unit without leaving the search results. Perfect for showcasing more of your products and keeping users engaged. Learn more here 👉

#2: Google has launched an AI-powered update to Google Shopping

With features like personalised recommendations, enhanced search, and virtual try-ons for clothes, this update is already rolling out in the U.S. and is expected to reach the UK next year. Learn more here 👉

#3: Recent updates to Smart Bidding have given Broad Match keywords a big advantage over Phrase and Exact Match

Broad Match now utilises all available Smart Bidding signals, including other keywords in the ad group, previous user searches, user location, and Google’s understanding of your landing page. Exact and Phrase Match, due to their stricter requirements, miss out on these additional signals. Learn more here 👉

Don’t let these updates haunt you – stay ahead of the curve and make your PPC campaigns truly boo-tiful this season!

PPC Geeks Updates

We’re gearing up our clients for Black Friday, ensuring their campaigns are ready for the busiest shopping season of the year!
Meanwhile, our sister brand, The PPC Team – offering a lower-cost service for accounts spending less than £1,500 a month on ads – continues to go from strength to strength. We’ve taken on more clients, with glowing reviews and great results coming in fast.

PPC Geeks October 2024 Newsletter: ICYMI

• Video: Improving the Quality of Your Shopping Feed for Better Performance
• Blog: Unlocking the Power of Customer-Centric Marketing
• Podcast: Performance Maximised – All Things PPC (Episode 5)

Here’s a PPC Tip

Scared of high CPCs? Don’t just focus on bidding strategies! Improving your landing page experience can drive down costs and boost conversion rates. The smallest UX improvements can have terrifyingly good results.

Thanks for reading! See you in November.

~ Team PPC Geeks

P.S.
Want to get your campaigns ready for Black Friday, Christmas, or even gear up for the new year? Claim a free audit of your PPC campaigns here to make sure you’re fully prepared!