Beyond The Bid | PPC Geeks February 2025 Monthly Newsletter ✉️

💡 Stay Ahead with This Month’s PPC Insights 💡

👀 Estimated reading time: 2-3 minutes.

Hello and welcome to your February PPC Geeks Newsletter!

We hope the year is off to a great start for you.

In this edition, we’re excited to share the latest pay-per-click updates, international success stories, important company news, and a tactical tip to boost your campaigns throughout the year ahead.

Let’s dive into this month’s PPC insights and strategies.

📰 PPC Geeks February 2025 Monthly Newsletter: Key Updates!

Rest assured, the Geek’s are already jumping on these to optimise your accounts for you.

#1: New Brand Guidelines for Performance Max

Google Gives Responsive Search Ads More Flexibility: Google is using AI to dynamically assemble RSA headlines, descriptions, and other assets for better engagement and performance. In some cases, Google may even omit certain elements (like descriptions) if it leads to higher click-through rates. Interestingly, unused RSA headlines can now serve as sitelinks – up to two headlines might appear where sitelinks usually go, linking to your ad’s final URL.

PPC Geeks Take: Advertisers can maximise their creative assets’ impact, as Google’s AI finds the best combinations to improve relevance and ROI. We’re monitoring RSA performance closely to ensure your key messages still shine while benefiting from this added flexibility.

#2: Layering Success

Targeting High-Intent Users on Google Ads: A recent industry piece highlighted the power of audience layering – combining multiple targeting signals like remarketing lists, in-market audiences, etc, within one campaign. By “stacking” audience criteria, you create more specific user segments and filter out less-qualified traffic. The benefit? More efficient spend and higher conversion rates by focusing on users most likely to convert​.

PPC Geeks Take: This multi-layered targeting approach is already part of our strategy. We continuously refine your campaigns by layering audiences (e.g. engaging past visitors with relevant in-market shoppers) to boost relevance and drive better results.

#3: Google Ads Testing New ‘Search Max’ Match Type

Google Ads is experimenting with a new match type called ‘Search Max,’ which combines keyword targeting with automated ad optimisation. Some advertisers have reported seeing ‘Search Max’ in their match type reports, indicating a potential launch. If implemented, this match type could significantly impact campaign management, similar to the changes brought by Performance Max. Advertisers are advised to monitor developments and be prepared to adjust their search strategies accordingly.

PPC Geeks Take: We are closely monitoring this development. Should ‘Search Max’ become officially available, we will assess its potential benefits and implications for your campaigns, ensuring we adapt strategies to maintain optimal performance.​

💼 Case Study Spotlight: International Expansion Success

Expanding into new markets can be challenging, but it’s an area where PPC Geeks excels. Our recent international expansion case studies highlight how smart PPC strategies drive global growth​.

For example, we helped a leading beauty brand (operating in Australia, Canada, and across Europe) tailor campaigns by region and season – from Black Friday promotions in the EU to always-on brand ads in Australia – resulting in a remarkable increase in conversion value and ROAS​.

We also guided an eCommerce retailer in breaking into new territories while maintaining profitability through precise targeting and budget allocation​.

Meanwhile, a B2B client, saw improved lead quality and lower CPL by adapting to each country’s nuances.

These success stories prove that with data-driven planning and localised ad strategies, you can confidently scale worldwide and achieve impressive returns.

📝 PPC Geeks Company Updates

Preparing for Seasonal Transitions: As February turns to March, many businesses face seasonal shifts. Some of our clients are winding down from winter peak periods, while others are gearing up for spring/summer surges.

To keep everyone ahead of the curve, our team is deep into Quarterly Business Reviews (QBRs) – refining each client’s strategy to align with upcoming seasonal changes. Whether it’s adjusting budgets post-holiday or planning new campaigns for spring promotions, we’re ensuring your PPC strategy is tuned to the seasonal rhythm.

Rest assured, our focus is on keeping performance strong through each transition, so you’re poised for success as consumer behaviour shifts with the seasons.

🎟️ PPC Geeks February 2025 Monthly Newsletter: ICYMI

🎧 Podcast: Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – “A Deep Dive Into Offline Conversion Tracking”. Explore why offline conversions (like in-store sales or phone leads) are crucial to capture and how linking them back to your Google Ads can enhance your overall PPC performance.
(Hint: This can unlock new insights for optimising your brand!)

Video: “How to Use Customer Lifetime Value in Google Ads” Are you focusing too much on short-term conversions and not enough on the long-term value of your customers? In this video, we break down why Customer Lifetime Value (LTV) is essential for your brand’s success and how you can use it to scale profitably.
🔎 Watch now to learn how an LTV-driven strategy can help you make smarter, more profitable decisions in Google Ads! 👉 Watch Here

✍️ Article: “Mastering Conversion Rate Optimisation: A Guide to Boosting Your PPC Success.” This insightful read covers effective techniques to turn more clicks into customers. It offers actionable CRO tips – from landing page tweaks to A/B testing ideas – that can help improve your ROI without increasing ad spend.
Highly recommended for anyone looking to get more bang for their buck from existing traffic.

🤓 PPC Tip for February: Stay Ahead of Seasonal Trends

As we move into March, it’s the perfect time to think beyond immediate PPC performance and start preparing for the seasons ahead. Successful PPC campaigns aren’t just about bidding and targeting—they thrive on relevant, engaging content that speaks directly to your audience’s needs at the right time.

Now is the time to ask:

• What promotions or offers will resonate with my audience in spring, summer, or later in the year?
• Are there key events (seasonal sales, industry trends, product launches) that I should be planning PPC content around?
• Do I have fresh creative assets (images, videos, landing pages) ready for upcoming campaigns?

🚀 How to get ahead: Work with your Client Manager to map out key marketing moments for the year. By creating high-quality ad content now, we can ensure your PPC campaigns are set up for success well in advance—whether that’s seasonal sales, new product pushes, or peak industry periods.

Planning ahead = stronger messaging, higher engagement, and better ROI. Let’s get ahead of the curve together!

📞 Get in Touch

Thank you for reading February’s newsletter! We’re here to keep your campaigns ahead of the curve with the latest trends and tailored strategies. If you have any questions about these updates or need help with your PPC campaigns, reach out to your Client Manager – we’re always happy to assist. In the meantime, stay tuned for more updates next month and keep crushing those PPC goals!

Thanks for reading and partnering with us! See you in March.
~ The PPC Geeks Team