Beyond The Bid | PPC Geeks November 2024 Newsletter ✉️

💡Stay Ahead with the PPC Geeks November 2024 Newsletter! 💡

👀 Estimated reading time: 2-3 minutes.

Welcome to this month’s client newsletter! We’ve gathered the latest PPC insights and updates to keep you informed and ahead of the curve.

So, grab a cup of something hot, sit back, and enjoy!

📰 Breaking News: Essential Updates for Your PPC Campaigns!

#1: 8 Essential Tips for Boosting Your Christmas PPC Campaigns

Our article, “8 Things You Must Know for Christmas PPC Success,” offers essential tips to optimize your campaigns during the holiday season. From budget planning and keyword targeting to ad scheduling and competitor analysis, we cover strategies to help you maximize ROI during the busiest shopping period of the year. With these insights, you’ll be prepared to make the most of your Christmas PPC efforts.

#2: Mastering Broad Match Keywords: Expand Reach Without Sacrificing Relevance

PPC Hero’s article, “How to Safely Use Broad Match Keywords” provides a practical guide on utilising broad match keywords effectively while avoiding irrelevant traffic. It discusses strategies to ensure ad relevance, such as pairing broad match with audience targeting, implementing negative keywords, and regularly reviewing search term reports to exclude unsuitable matches. These techniques allow advertisers to expand their reach while managing costs and maintaining ad quality.

Read the full article here.

#3: Google Shopping’s New AI Features: A Smarter, Personalised Shopping Experience

Google Shopping is undergoing a major transformation with new AI-driven enhancements to deliver a more personalised and efficient shopping experience. Key features include advanced visual search, tailored recommendations, and AI-powered filters, making it easier for users to find products suited to their preferences. These updates are designed to help users navigate vast product options with more relevant results.

Currently rolling out in the US, this update is expected to reach the UK sometime next year. You can read the full article here.

🔎 PPC Geeks November 2024 Newsletter: Client Case Study Spotlight

The Books2Door case study showcases significant wins achieved through PPC campaign enhancements:

• 30% Increase in Click-Through Rate (CTR) – Improved ad engagement
• 25% Boost in Conversion Rate – More shoppers turning into buyers
• 20% Reduction in Cost per Conversion – Enhanced cost-efficiency and ROI
• Higher Quality Leads – Refined targeting brought in more relevant audiences

These results demonstrate the impact of strategic PPC optimization.

Read the full case study here.

🎧 All Things PPC Podcast

As peak season for retailers is in full swing, now’s the perfect time to revisit our previous podcast, The Best Way to Set Shopping Campaigns and Optimize Them.

🎙️ Explore the podcast: All Things PPC.