Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Books2Door: Conversion Rate up 33%

PPC Success Stories

"Continued Strong Results for over Four Years"

At PPC Geeks, our passion lies in driving remarkable results for brands through our expertise in digital marketing.

When we partnered with Books2Door for their PPC management, we embarked on an incredible journey together. With meticulous strategies and unwavering dedication, we were able to transform their PPC performance to new heights. By optimising their campaigns, refining targeting, and leveraging our deep knowledge of the digital landscape, we witnessed a remarkable surge in conversions, click-through rates, and overall revenue.

This case study stands as a testament to our unwavering commitment to helping brands like Books2Door achieve unparalleled success in the world of PPC advertising.

image (1)

"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."

Abdul - Managing Director

The Challenge 🧐

Books2Door wanted to see increased, scalable, and instant growth from their website.

The Impact 🦾

Our team of PPC Experts were able to in just three months increase revenue by 17,547%, increase conversion rate by 33% and show ROAS jump by 1,696%!

The Outcome 💥🚀

Now in our fourth year of being Books2Door's PPC partner, these figures are incredible by anyone's standards and we have gone from strength to strength with sales and revenue figures constantly improving!

  • 50% Searh Impression Share Up
  • 1,696% Return on Ad Spend (ROAS) UP
  • 17,547% Sales Revenue Up
  • 33% Conversion Rate Up

Book Your Free Consultation

Simply book your free 30 min call with our PPC experts and we will discuss with you on how to get better results from your PPC marketing!

Stephen-B-opt

Book Your Free PPC Audit

Do you already know that your PPC accounts need improvement? If so book in now for your free PPC audit, we will show you how to get better results!

PPC-Geeks-Free-Pay-Per-Click-Audit-Oct-2020-circle-min

0%

SEARCH IMPRESSION SHARE UP

0%

RETURN ON AD SPEND (ROAS) UP

0%

SALES REVENUE UP

0%

CONVERSION RATE UP

The Brief:

Books2Door wanted to see increased, scalable, and instant growth from their website.

Books2Door are one of the most respected UK based suppliers of traditional books of all shapes, sizes and ages groups.

Books2Door encourage a love of reading in children of all ages. That's why they have been so successful in offering exceptional books at affordable prices since 2004.

books2door-min

0%

revenue increase

0%

increase conversion rate

Short-Term Results:

Our team of PPC Experts were able to in just three months increase revenue by 17,547%, increase conversion rate by 33% and show ROAS jump by 1,696%!

Long-Term Results:

These figures by anyone's standards are incredible and we have gone from strength to strength with sales and revenue figures constantly improving!

0%

jump in roas

0%

yearly revenue increase (in 2 years)

How We Did It:

Performance Max Campaign Following Best Practices

Highly KPI focused ROAS build

50% traffic split experiments on bidding strategies

Dedicated campaign level remarketing and RLSAs

Account rebuild in line with company growth goals

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

The Journey To Success For 

 Books2Door

The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

 

How The Journey Started

Free Consultation & Audit

Image showing the first three pages of the 100% Free Pay Per Click Audit produced by the PPC Geeks

PPC Geeks conducted a free consultation, PPC audit and market analysis to show Books2Door what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.

How The Journey Started

Onboarding at PPC Geeks

Two Weeks Onboarding Starts

Google Ads Agency

The team at Books2Door gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.

The 8 Stages of Onboarding

Meet Your Client Manager

Technical Set Up

Advertising Objectives: Deep Dive

Tracking Implementation

STARS Strategy & KPIs

Review Ad Copy

Live Launch

Monthly Optimisations

Onboarding at PPC Geeks

Setting Up For Success & Go-Live

Expert PPC Team

We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spending time getting to know Books2Door, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.

Setting Up For Success & Go-Live

Short Term Wins

Stand-Out Achievements

There have been many great results with Books2Door over the years and it has been our pleasure to help them grow.

  • 17,547% increase in revenue in just 3 months

  • 33% Conversion rate

  • Show ROAS jump by 1,696% 

  • Search impression share up 50%

Short Term Wins

Landing Pages & CRO Advice

What Moves The Needle

We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.

Landing Pages & CRO Advice

Going For Growth

Further Expansion Inline With KPIs

In the first three months we increased revenue by 17,547%, conversion rate by 33% and show ROAS jump by 1,696% and Search impression share up 50%. Yearly revenue from PPC increased by 600% across two years with ROAS remaining stable. Early adoption of smart bidding helped drive further growth.

Going For Growth

Another Record-Breaking Month

Continued Refinement & Expansion

PPC Geeks' support on web design and content has helped improve performance of ads. Set up and rapid growth of a Bing ads account.

Another Record-Breaking Month

Brand Consultancy & Support

Ongoing Improvements

Created product category level focus, assigning budgets to the top performers. Establishing dynamic search to ensure wide product range coverage on search ads. Creation of detailed and diverse ad extensions.

Brand Consultancy & Support

Regular Monthly Improvements

Monthly Optimisations

Ongoing competitor research ensures brand protection and high visibility for top searches. Proactive regular testing of bid strategy targets in Google Ads has grown revenue whilst keeping ROAS stable. Introducing use of broad keywords into a campaign which alone resulted in over £200k of sales. Supporting Books2Door in testing new display and video creatives. Limited rise in average click cost to an average of 5 pence across the account despite industry trends seeing higher rises.

Regular Monthly Improvements

More Record Results & Growth

Drops In CPAs & CPCs

Transition to Performance Max To Push Google's Best Practices & Drive Growth. Expanding Brand Budgets To Combat Competitor Bids. Positive growth in revenue for Q4 2022 compared to Q4 during Covid where demand was higher. Regular product data reviews to ensure as much visibility as possible for all products.

More Record Results & Growth

What Do PPC Geeks Say?

Great Brand To Work With

PPC Geeks Team Photo

The team at Books2Door have been great to work with. They are responsive and take our advise onboard to help grow their brand.

"Over the four years of PPC management with Book2Door, we have had the opportunity to drive continued growth and excellent results alongside a growth hungry client. Our strategy has progressed from the early adoption of smart bidding through to adoption of new Google Ads betas."

Matt Ramsay - Head of Client Management

"The account is a joy to work on, the client is eager & willing to experiment with any & all avenues of potential success as long as performance is on target. This has meant we've been able to trial a lot of campaigns & strategies on this account, which has lead to the large amount of growth and success that we've seen."

Max Jones - Account Manager

What Do PPC Geeks Say?

What Does Books2Door Say?

Solid Recommendations and KPIs Look Amazing

"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."

Abdul - Managing Director

"I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"

Burak - Digital Marketing Manager

What Does Books2Door Say?

About Books2Door

Books2Door selects books that they know your children will fall in love with, from treasured classics to the latest must-have series. With a truly extensive range of authors and genres, there is something for every child, from reluctant readers to eager bookworms.

Books2Door service doesn’t stop there; their friendly team are on hand to ensure that your shopping experience is enjoyable and hassle-free. You can be sure that your books will arrive on time and in great condition.

books2door-min

This is what your brand’s journey could look like

DO YOU WANT BETTER PPC RESULTS?

Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.

In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.

  • We manage over £1.5 million in Google Ads each month
  • We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
  • We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies

Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.

Quotes from Books2Door

"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."

Abdul - Managing Director

Quotes from PPC Geeks

"Over the four years of PPC management with Book2Door, we have had the opportunity to drive continued growth and excellent results alongside a growth hungry client. Our strategy has progressed from the early adoption of smart bidding through to adoption of new Google Ads betas."

This is a glimpse of our PPC Geeks Team Banner, which includes photos of our staff. We're showcasing everybody who makes up PPC Geeks as we're seeking the best candidate for this WFH Account Manager position through our Google Ads Job search.

PPC Geeks Team

Book Your PPC Audit Today For Your Brand

Book your Free Consultation & PPC Audit to find out how Your Brand’s PPC account stacks up against the best in the business, simply start your journey to better results today!

What you will get:

✔️ Increase Sales From Your Spend

✔️ Reduce How Much Each Sale Costs your brand

✔️ Get 100% Free Advice (From The PPC Experts)

Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!

See More of the PPC Geeks Case Studies

More traffic and better Google Ads Grant Usage
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 159 Reviews Here

ppc review