Books2Door: Conversion Rate up 33%
PPC Success Stories
"Continued Strong Results for over Four Years"
At PPC Geeks, our passion lies in driving remarkable results for brands through our expertise in digital marketing.
When we partnered with Books2Door for their PPC management, we embarked on an incredible journey together. With meticulous strategies and unwavering dedication, we were able to transform their PPC performance to new heights. By optimising their campaigns, refining targeting, and leveraging our deep knowledge of the digital landscape, we witnessed a remarkable surge in conversions, click-through rates, and overall revenue.
This case study stands as a testament to our unwavering commitment to helping brands like Books2Door achieve unparalleled success in the world of PPC advertising.
"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."
Abdul - Managing Director
The Challenge 🧐
Books2Door wanted to see increased, scalable, and instant growth from their website.
The Impact 🦾
Our team of PPC Experts were able to in just three months increase revenue by 17,547%, increase conversion rate by 33% and show ROAS jump by 1,696%!
The Outcome 💥🚀
Now in our fourth year of being Books2Door's PPC partner, these figures are incredible by anyone's standards and we have gone from strength to strength with sales and revenue figures constantly improving!
- 50% Searh Impression Share Up
- 1,696% Return on Ad Spend (ROAS) UP
- 17,547% Sales Revenue Up
- 33% Conversion Rate Up
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Will your company be our next happy Pay Per Click client
The Brief:
Books2Door wanted to see increased, scalable, and instant growth from their website.
Books2Door are one of the most respected UK based suppliers of traditional books of all shapes, sizes and ages groups.
Books2Door encourage a love of reading in children of all ages. That's why they have been so successful in offering exceptional books at affordable prices since 2004.
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revenue increase0%
increase conversion rateShort-Term Results:
Our team of PPC Experts were able to in just three months increase revenue by 17,547%, increase conversion rate by 33% and show ROAS jump by 1,696%!
Long-Term Results:
These figures by anyone's standards are incredible and we have gone from strength to strength with sales and revenue figures constantly improving!
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jump in roas0%
yearly revenue increase (in 2 years)How We Did It:
Performance Max Campaign Following Best Practices
Highly KPI focused ROAS build
50% traffic split experiments on bidding strategies
Dedicated campaign level remarketing and RLSAs
Account rebuild in line with company growth goals
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
The Journey To Success For
Books2Door
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show Books2Door what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at Books2Door gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spending time getting to know Books2Door, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with Books2Door over the years and it has been our pleasure to help them grow.
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17,547% increase in revenue in just 3 months
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33% Conversion rate
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Show ROAS jump by 1,696%
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Search impression share up 50%
Landing Pages & CRO Advice
What Moves The Needle
We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.
Going For Growth
Further Expansion Inline With KPIs
In the first three months we increased revenue by 17,547%, conversion rate by 33% and show ROAS jump by 1,696% and Search impression share up 50%. Yearly revenue from PPC increased by 600% across two years with ROAS remaining stable. Early adoption of smart bidding helped drive further growth.
Another Record-Breaking Month
Continued Refinement & Expansion
PPC Geeks' support on web design and content has helped improve performance of ads. Set up and rapid growth of a Bing ads account.
Brand Consultancy & Support
Ongoing Improvements
Created product category level focus, assigning budgets to the top performers. Establishing dynamic search to ensure wide product range coverage on search ads. Creation of detailed and diverse ad extensions.
Regular Monthly Improvements
Monthly Optimisations
Ongoing competitor research ensures brand protection and high visibility for top searches. Proactive regular testing of bid strategy targets in Google Ads has grown revenue whilst keeping ROAS stable. Introducing use of broad keywords into a campaign which alone resulted in over £200k of sales. Supporting Books2Door in testing new display and video creatives. Limited rise in average click cost to an average of 5 pence across the account despite industry trends seeing higher rises.
More Record Results & Growth
Drops In CPAs & CPCs
Transition to Performance Max To Push Google's Best Practices & Drive Growth. Expanding Brand Budgets To Combat Competitor Bids. Positive growth in revenue for Q4 2022 compared to Q4 during Covid where demand was higher. Regular product data reviews to ensure as much visibility as possible for all products.
What Do PPC Geeks Say?
Great Brand To Work With
The team at Books2Door have been great to work with. They are responsive and take our advise onboard to help grow their brand.
"Over the four years of PPC management with Book2Door, we have had the opportunity to drive continued growth and excellent results alongside a growth hungry client. Our strategy has progressed from the early adoption of smart bidding through to adoption of new Google Ads betas."
Matt Ramsay - Head of Client Management
"The account is a joy to work on, the client is eager & willing to experiment with any & all avenues of potential success as long as performance is on target. This has meant we've been able to trial a lot of campaigns & strategies on this account, which has lead to the large amount of growth and success that we've seen."
Max Jones - Account Manager
What Does Books2Door Say?
Solid Recommendations and KPIs Look Amazing
"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."
Abdul - Managing Director
"I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"
Burak - Digital Marketing Manager
About Books2Door
Books2Door selects books that they know your children will fall in love with, from treasured classics to the latest must-have series. With a truly extensive range of authors and genres, there is something for every child, from reluctant readers to eager bookworms.
Books2Door service doesn’t stop there; their friendly team are on hand to ensure that your shopping experience is enjoyable and hassle-free. You can be sure that your books will arrive on time and in great condition.
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from Books2Door
"We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime."
Abdul - Managing Director
Quotes from PPC Geeks
"Over the four years of PPC management with Book2Door, we have had the opportunity to drive continued growth and excellent results alongside a growth hungry client. Our strategy has progressed from the early adoption of smart bidding through to adoption of new Google Ads betas."
PPC Geeks Team
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What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
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