Welcome to Beyond the Bid – January 2025 PPC Insights!
As the new year unfolds, we’re diving into exciting updates from Google Ads and showcasing a standout success story to inspire your 2025 PPC strategies. Let’s begin!
Thanks for following our newsletter journey. This year, we’ll continue to bring you even deeper insights and actionable updates to keep your campaigns ahead of the curve.
Estimated reading time: 2-3 minutes
📰 Key Updates for Your PPC Campaigns!
#1: New Brand Guidelines for Performance Max
Starting January 20, 2025, Google requires all new Performance Max campaigns to include business name, standard logo, and landscape logo assets at the campaign level. This update aims to improve brand consistency across automated ad formats. Read more here 👉
PPC Geeks Take: This change aligns with our focus on creating consistent, recognisable campaigns. By centralising assets, advertisers can better communicate their brand’s identity across formats.
#2: Campaign-Level Negative Keywords for Performance Max
Google is rolling out a beta feature that allows advertisers to add campaign-level negative keywords to Performance Max campaigns. This long-requested functionality gives more control over ad targeting and helps avoid irrelevant searches. Read more here 👉
PPC Geeks Take: We’ve been anticipating this update for some time. It’s a powerful tool for reducing wasted ad spend and ensuring your campaigns target the right audience.
#3: Upcoming Google Ads API Updates
Google Ads API Version 18 does not yet support the new brand guidelines. Future API updates will enable advertisers to create and manage campaigns with these guidelines. Read more here 👉
PPC Geeks Take: Staying ahead of API updates ensures our clients benefit from seamless integrations and cutting-edge campaign management capabilities.
💼 Client Case Study Spotlight
Just Go: Driving Travel Bookings to New Heights
When Just Go approached us, they were struggling to achieve scalable results in a competitive travel sector. Through strategic bidding, audience segmentation, and creative optimisation, we transformed their campaigns. In just six months, their revenue grew by 78%, click-through rates improved by 215%, and bookings increased by 90%. Read more here 👉
📝 PPC Geeks Company Updates
The new year has brought a renewed focus on collaboration and innovation. Our team kicked off 2025 with strategy workshops and goal-setting sessions, ensuring we’re aligned to deliver exceptional results for our clients.
🎟️ ICYMI
- Video: Why PPC is a Marathon, Not a Sprint
- Blog: Unlocking the Power of Persona Mapping for E-Commerce Success
- Podcast: Bridging PPC-Specific Advice With Marketing Strategy – Episode 6
🤓 PPC Tip for January
The start of the year is an excellent time to refresh your campaigns. Audit your performance metrics, review your audience targeting, and experiment with new ad formats to kickstart 2025 on a high note.
Thanks for reading our January 2025 PPC Insights! See you in February.
~ Team PPC Geeks
P.S.
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