Beyond The Bid | PPC Geeks June 2025 Newsletter

💡Stay Ahead with PPC Geeks June 2025 Newsletter

👀 Estimated reading time: 2-3 minutes.

Hey there – welcome to your June PPC Geeks newsletter!

We’ve pulled together the latest PPC news and tips to keep you in the know.

So grab a cuppa, get comfy, and have a scroll ☕📈

📰 Key Google Ads Updates for June 2025

Rest assured, the Geek’s are already jumping on these to optimise your accounts for you.

#1: Google Launches AI Max for Search

Google has officially launched AI Max for Search, a new campaign type that uses AI to match ads to user intent without relying on traditional keyword targeting. Instead, it pulls from your website, assets, and goals to show ads to relevant searchers automatically.

AI Max is designed to work alongside existing Search campaigns, with optional controls to exclude certain ad formats or content types. It also comes with improved location reporting, giving advertisers more insight into geographic performance.

The rollout has begun in select accounts and is expected to expand more broadly in Q3 2025.

🧠 PPC Geeks Take:

AI Max is a big step toward more automation in Google Ads — but it’s still early days.

• Try it alongside your current campaigns to see how it compares.
• Make sure your goals, ad creatives, and website are clear — the AI works best with strong inputs.
• Use the new location data to fine-tune performance by region.

Bottom line: AI Max can help simplify and scale your campaigns, but it’s not time to give up on keywords just yet. Test it, watch the results, and use it to complement your existing setup.

#2: Google Expands Video Ads Across Search, Shopping & Image Tabs

Google is now testing video ads across Search, Shopping, and Image tabs, making it easier for brands to engage users earlier in their buying journey with short-form, eye-catching content.

These video placements are powered by Performance Max campaigns, meaning advertisers who already provide video assets can automatically start benefiting from this broader visibility.

📍Important: This update is currently only live in the U.S. and Canada, but it’s a clear signal of where Google Ads is heading next.

🧠 PPC Geeks Take: This rollout is another step toward making search more visual and interactive — and while it’s only live in North America for now, it’s a clear sign of what’s on the way. We expect it to land in the UK and other regions soon, so now’s the time to get your video assets prepped and ready to go.

#3: Google Updates PMax with Enhanced Placement Controls

Google has introduced new brand exclusion and placement controls for Performance Max campaigns, giving advertisers more say over where their ads appear. These updates include the ability to:

• Exclude entire brands or domains from campaign targeting
• Block specific placements like mobile apps or websites
• Use site category exclusions to prevent ads from showing alongside certain content types (e.g., live streaming, parked domains, or forums)

These changes aim to give advertisers better control, transparency, and protection over brand safety and ad relevance—especially important for businesses in sensitive or regulated industries.

🧠 PPC Geeks Take: It’s great to see more control being added to PMax. While it’s a powerful automated tool, the lack of placement transparency has always been a concern. These new updates help you protect your brand, cut out low-quality placements, and fine-tune where your ads appear—especially useful if you’ve been seeing spam or irrelevant traffic. PMax is still a strong performer, but now you can guide it more strategically, so make sure you’re making the most of these features.

💼 Case Study Spotlight: UK Flat Roofing Company

Leads up 129% | Cost-per-Lead down 47%

This specialist roofing company approached PPC Geeks to improve lead generation and reduce wasted ad spend. After spotting inefficiencies in their account structure and limited geographic targeting, we carried out a full campaign rebuild — introducing granular location targeting, refined keywords, and clearer ad messaging.

Within just three months, lead volume jumped by 129% while cost-per-lead dropped by nearly half. The client saw a noticeable improvement in lead quality and overall campaign efficiency, helping them scale confidently in a competitive local market.

“Starting with PPC Geeks over a year ago was an excellent investment for our company! We chose them for their transparency, impressive work ethic, friendliness, and they’ve exceeded our expectations. Our PPC performance has massively improved, with impressive ROAS growth.

Mark and the team behind the scenes always go above and beyond in monitoring our account, ensuring we’re always in the loop and answering any questions we may have both PPC and business related. We would highly recommend them to anyone looking to really boost their PPC!”

🎟️ PPC Geeks June 2025 Newsletter: ICYMI

✍️ Article: Google Ads vs Bing Ads – Which is Best for Your Business?
In this breakdown, we explore the pros and cons of Google Ads and Bing Ads — comparing reach, cost, and audience. A great read if you’re weighing up which platform to invest in for your next campaign.

🎧 Podcast: Holistic Marketing & Smart Platform Expansion
In this video, Dan shares why Google Ads remains the top choice for most advertisers. From unmatched reach to advanced targeting, here’s why it continues to lead the pack.

🎥 Video: Mastering Your Shopping Feed for Better Results
Struggling to get the most out of your Shopping Feed? Dan shares expert tips on optimising titles, fixing disapproved products, and using automation to boost visibility, drive more traffic, and increase your ROI.

🤓 PPC Tip: Don’t Sleep on Your Search Terms Report

One of the most overlooked but powerful tools in your Google Ads arsenal is the Search Terms Report. It shows the actual queries people used to trigger your ads—insight gold for refining your targeting.

Ask yourself:

• Are you wasting spend on irrelevant search terms?
• Are there high-performing terms missing from your keyword list?
• Could some terms be added as negatives to improve efficiency?

🚀 Pro Tip:
Review your Search Terms Report at least once a month (weekly if your budget’s high).

✅ Add top-converting queries as keywords

❌ Exclude irrelevant or low-quality terms as negatives

🔍 Spot trends you can use to guide campaign strategy

This simple habit can tighten targeting, reduce wasted spend, and improve ROI—without increasing your budget.

📞 Get in Touch

Thanks for checking out PPC Geeks June 2025 Newsletter! We’re here to keep your campaigns running smart and smooth with the latest updates and ideas.

Got questions or want to chat through any PPC thoughts? Drop your Client Manager a message—we’re always up for a catch-up and happy to help.

Keep an eye out for more tips next month—and keep smashing those PPC goals!

Thanks for continuing to partner with us!

~ The PPC Geeks Team