👀 💡 PPC Updates October 2025 — Estimated reading time: 2-3 minutes.
Hello PPC Enthusiasts,
As we roll into autumn, client activity is shifting – some accounts are winding down after busy summer periods, while others are ramping up for the Q4 push. Our Quarterly Business Reviews (QBRs) are underway, helping clients refocus and adapt for the months ahead.
📰 PPC Updates October 2025: Essential News for Your PPC Campaigns!
#1: Google Ads Performance Max gets asset and channel reporting
Google Ads is rolling out clearer asset and channel reporting for Performance Max – including bulk downloads, ROI columns, diagnostics, and segmentation by device, conversions, and networks. This should make it easier to see which assets and channels are actually driving results and returns. Read more here
PPC Geeks’ Take: Segment by conversion action and ad event type (e.g., engaged view conversions). Use cost + ROI columns to surface assets that look fine on clicks but underperform on value – then redirect budget to winners.
#2: OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT now supports in-chat purchases for U.S. users, starting with Etsy and expanding to Shopify soon. Products are ranked by relevance (not sponsorship), and checkout completes inside chat while merchants remain the merchant of record. Read more here
PPC Geeks’ Take: Keep an eye on this as a discovery-to-purchase flow outside traditional search. If you’re ecommerce, tighten product data (titles, attributes, imagery) to be agent-friendly.
#3: AI Max in action – early case studies and a new analysis script
Early case studies show mixed performance for Google’s AI Max across travel, fashion, and B2B. The article includes a Google Ads script to separate AI Max terms, measure overlap, and speed up analysis. Read more here
PPC Geeks’ Take: Treat AI Max as a controlled experiment. Track conversion share vs budget share, enforce negative keywords, and promote high-performing discovered queries into your keyword set.
📊 PPC Geeks Spotlight: Strategy 101 – Planning for Absolute Beginners
This month, we’re highlighting our YouTube video: PPC Strategy 101 – Planning for Absolute Beginners. Chris covers the essentials of PPC planning, from setting realistic goals and budgets to mapping the customer journey and choosing the right keywords. Ideal for anyone rebooting their campaigns or starting out.
🏆 Team News: Autumn QBRs & Campaign Refreshes
With the new season, our team is busy running QBRs and updating strategies for clients across different sectors. We’re seeing strong results from those embracing new automation features and creative formats – especially in lead gen and ecommerce.
📌 In Case You Missed It (ICYMI):
- Podcast: A Deep Dive Into Offline Conversion Tracking – All Things PPC Podcast Ep10 Explore the nuts and bolts of tracking high-value offline sales and integrating CRM data for better ROI.
- Video: PPC Strategy 101 – Planning for Absolute Beginners Get practical tips for campaign planning and strategy.
- Article: Top Landing Page Best Practices for 2025 to Boost Conversions Learn actionable tactics for building landing pages that convert.
- Case Studies: PPC Geeks Case Studies – Results and Quality Service Browse real-world results across ecommerce and lead gen.
Thanks for reading this month’s update! See you in November.
Have a productive month,
The PPC Geeks Team
💡 P.S. Is your PPC strategy aligned with the latest industry updates? Request a FREE PPC Audit from our experts today and ensure your campaigns are primed for success.
