👀 PPC Updates September 2025 — Estimated reading time: 2-3 minutes.
Hello PPC Enthusiasts,
As we roll into autumn, client activity is shifting – some accounts are winding down after busy summer periods, while others are ramping up for the Q4 push. Our Quarterly Business Reviews (QBRs) are underway, helping clients refocus and adapt for the months ahead.
📰 PPC Updates September 2025: Essential News for Your PPC Campaigns!
#1: Google Rolls Out Smart Bidding Exploration for tROAS Campaigns
Google Ads has launched Smart Bidding Exploration for campaigns using Target ROAS (tROAS), giving advertisers a new lever to unlock more conversions without changing campaign structure or increasing spend. The feature lets Google’s AI test higher-traffic potential while staying within your ROAS targets—making it a handy tool for competitive or saturated markets. Early tests show up to 20% conversion increases at the same cost. Read more here
PPC Geeks’ Take: If you’re running tROAS campaigns, consider trialling Smart Bidding Exploration. It’s a low-effort way to find new conversion opportunities without risking additional budget.
#2: LinkedIn Study Reveals +129% Engagement Lift for B2B Video Ads
LinkedIn’s Creative Labs has analysed over 13,000 B2B video ads, uncovering the creative drivers behind high-performing campaigns. Key findings: cinematic, narrative-driven brand videos deliver +129% engagement, while vertical “real talk” clips boost dwell time by 103%. Authentic storytelling, cultural relevance, and expert voices consistently outperform flashy production. Read more here
PPC Geeks’ Take: Don’t get caught up in production polish. Focus on emotional truth, cultural cues, and real expertise for your next video campaign—these are what actually move the needle.
#3: Google Ads Tests Expandable Summary Row in Channel Performance Reports
Google Ads is trialling an expandable summary row in its Channel Performance report, letting advertisers compare feed-based and asset-based metrics with a single click. This feature promises a faster, cleaner overview for mixed-format campaigns, saving time toggling between data sources and streamlining analysis. Read more here
PPC Geeks’ Take: If this rolls out to all accounts, expect a smoother workflow for Performance Max and other campaigns using a mix of feeds and creative assets.
📊 PPC Geeks Spotlight: Strategy 101 – Planning for Absolute Beginners
This month, we’re highlighting our YouTube video: PPC Strategy 101 – Planning for Absolute Beginners. Chris covers the essentials of PPC planning, from setting realistic goals and budgets to mapping the customer journey and choosing the right keywords. Ideal for anyone rebooting their campaigns or starting out.
🏆 Team News: Autumn QBRs & Campaign Refreshes
With the new season, our team is busy running QBRs and updating strategies for clients across different sectors. We’re seeing strong results from those embracing new automation features and creative formats—especially in lead gen and ecommerce.
📌 In Case You Missed It (ICYMI):
- Podcast: A Deep Dive Into Offline Conversion Tracking – All Things PPC Podcast Ep10 Explore the nuts and bolts of tracking high-value offline sales and integrating CRM data for better ROI.
- Video: PPC Strategy 101 – Planning for Absolute Beginners Get practical tips for campaign planning and strategy.
- Article: Top Landing Page Best Practices for 2025 to Boost Conversions Learn actionable tactics for building landing pages that convert.
Thanks for reading this month’s update! See you in October.
Have a productive month,
The PPC Geeks Team
💡 P.S. Is your PPC strategy aligned with the latest industry updates? Request a FREE PPC Audit from our experts today and ensure your campaigns are primed for success.
