All Things PPC Podcasts

In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule. The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist…

The 3 Most Important Things for Digital Marketing Success: Insights from Episode 11 of “All Things PPC” With so much going on in digital marketing, it’s easy to lose sight of the big picture. Whether you’re a seasoned marketer or just starting out, the sheer volume of strategies, platforms, and tools can be overwhelming. But…

Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline Conversion Tracking! What is Offline Conversion Tracking? In this episode, we take an in-depth look at offline conversion tracking and its critical importance for…

Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns. In this kickoff…

Testing in Digital Marketing: The Secret Weapon to Campaign Success The world of digital marketing can feel like a whirlwind. You’re constantly bombarded with new tactics, platforms, and trends. But amidst all the noise, one principle remains constant: testing is king. Why? Because the beauty of digital marketing lies in its measurability. Unlike traditional marketing…

Join this episode as Chris Stott, Co-Founder of PPC Geeks, and Senior Client Manager, Mark Pearsall-Hewes, dive into the world of client management in digital marketing. This episode promises a comprehensive look at the exceptional wrap-around care PPC Geeks provides to its clients.   In this episode, we tackle key questions and topics including: The…

This week co-founders Chris and Dan talk about bridging the gap between advice that is specific to Pay Per Click and general marketing advice. Press play on the video below to start listening! Bridging PPC Specific Advice With Marketing Advice | All Things PPC Podcast Ep6 Welcome back to the All Things PPC Podcast! In…

This week, Chris, co-founder of PPC Geeks, and Max, one of our Senior Account Managers, talk about Performance Max and how to get the best out of this paid platform. Press play on the video below to start listening! Performance Max Demystified: Friend or Foe? (All Things PPC – Episode 5) Feeling overwhelmed by Performance…

Effective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep understanding of the target audience. It is through strategic PPC campaigns, accurate conversion tracking, and data analysis, that businesses can lay a solid foundation for growth, maximize ROI, and drive success.…

Have you ever felt like your shopping campaigns are sputtering out? You pour products into them, expecting a flood of sales, but instead get a trickle. This episode of our podcast, All Things PPC, takes a good look at the strategic secrets of optimising those campaigns to get your products seen and generate sales. A…

In the second episode of All Things PPC, Chris & Paul talk about the 12 core pillars of marketing and what they mean to the PPC Geeks. Timeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand positioning and drive results.…

In the exciting first episode of the All Things PPC podcast, Chris & Mark delve into the world of platform expansion and holistic marketing. Expanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and TikTok for your digital marketing campaigns. While many…