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Month: October 2021

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Max Jones - Google Ads Exams - April - 2021

Google Ads Exams: Rory Bettany is Fully Ad Certified for 2021 Through 2022

By Rory Bettany / October 29, 2021

Table of contents What is a Google Ads Certification and Why Is It Important? Why Trust a Certified Expert like…

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eCommerce Profit Tracking or POAS will help your brand focus on numbers that actually matter

POAS Tracking for your eCommerce Brand

By Kate Graham / October 25, 2021

Table of contents What is POAS Tracking? How POAS Tracking Improves Your Marketing Output Implement POAS Tracking and Get Started…

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Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Google Combines Smart Display and Standard Display Campaigns

By Kate Graham / October 15, 2021

Table of contents What is a Smart Display Campaign What is a Standard Display Campaign The Evolution of Standard and…

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A Guide to Smart Bidding & Budgeting During the Christmas Season - PPC Geeks

A Guide to Smart Bidding & Budgeting During the Christmas Season

By Kate Graham / October 13, 2021

Table of contents Budgeting and Smart Bidding During the Christmas Season: Choosing the Right Strategy Budgeting and Smart Bidding for…

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Ultimate Guide to Dominating Black Friday PPC in 2021

By chris / October 12, 2021

Table of contents Ultimate Guide to Dominating Black Friday PPC in 2021 – Kate G Ultimate Guide to Dominating Black…

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Image showing a lady holding a magnifying glass in front of her face to show this page is all about 'search' and search ads

Improvements to Google’s Broad Match

By Kate Graham / October 7, 2021

Table of contents Broad Match: Language Expansion Broad Match: Location Specificity Improvements Broad Match: Query Improvements Broad Match: Upgrade and…

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Image showing the Data Driven Conversion Attribution Model graph with what looks like random highs and lows across the axis

Data-Driven Attribution Will Soon be the Default Attribution Model for all New Google Ads Conversion Actions

By Stephen Browne / October 7, 2021

Table of contents How a Data-Driven Attribution Model Works The Benefits of a Data-Driven Attribution Model Can You Opt Out…

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PPC News September 2021

Welcome to the PPC Geeks Monthly Updates for September, 2021

By Dan / October 6, 2021

Table of contents Google Smart Display Campaigns: How They Work & How to Use Them Successfully Expanded Text Ads Will…

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