Just Go – Case Study
PPC Success Stories
"Global Tourism Operator Looking for More Leads"
Welcome to the PPC case study of Just Go with PPC Geeks! Explore how this forward-thinking travel company transformed their online advertising strategy and achieved outstanding success.
Delve into the details of their partnership with PPC Geeks, a leading digital marketing PPC agency, and witness the remarkable evolution of
Just Go's online presence. Discover the challenges they encountered, the tailored PPC solutions implemented, and the impressive results obtained.
Join us on this insightful journey as we uncover the story of Just Go's triumphant digital advertising PPC campaigns.
"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."
Alasdair Anderson - General Manager of UK Operations
The Challenge 🧐
Post-Covid, how can Just Go capture the market who now are looking to go on adventures across the world?
The Impact 🦾
We have successfully driven leads & qualified sales to various countries around the world.
The Outcome 💥🚀
We have been an intrinsic element of enabling a company to develop their offering & to gain those all-valuable leads.
- -40.76% CPA (First 30 Days)
- +921% CTR (90 Days)
- +21% CVR (90 Days)
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Will your company be our next happy Pay Per Click client
The Brief:
In the Post-Covid era, how can Just Go capture the market who now are looking to go on adventures across the world? Initially, we were marketing to a UK audience, the new chapter sees us advertising to an international audience. As this develops it will be interesting to see what differences there are.
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CPA (FIRST 30 DAYS)0%
CONVERSIONS (FIRST 30 DAYS)Short-Term Results:
We have successfully driven leads & qualified sales to various countries around the world. They have had to grow their sales & marketing team to help meet the challenge.
Long-Term Results:
We have been an intrinsic element of enabling a company to develop their offering & to gain those all-valuable leads. By establishing a relationship built on trust we have become that strategic partner they were looking for in previous agencies.
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CTR (LAST 90 DAYS)0%
CVR (LAST 90 DAYS)How We Did It:
Industry Research and Client Communication
Conversion Focused Smart Bidding
Extensive Keyword Research
Improving Conversion Tracking and Attribution
Campaign Structure Built for Ad Copy Relevance
Data-Driven Improvements and Maintenance
The Journey To Success For
Just Go
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show Just Go what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at Just Go gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know Just Go, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with Just Go over the months and it has been our pleasure to help them grow.
First 30 days compared to previous period
- CPA -40.76%
- Conversions +1,508.34%
- CVR +376.09%
- SIS +552.72%
Last 90 days compared to first 30 days
- CTR +921%
- CVR +21.92%
- SIS +15.78%
Landing Pages & CRO Advice
What Moves The Needle
We take a holistic approach to PPC management and will consult on content, landing page creation and design. We helped advise on the new website to maximise PPC opportunities. We helped implement Call Tracking Solution for Lead Transparency. Consulted on CRM implementation to get closed-loop attribution on leads to close. Overall helping to set them up for success at many different levels.
Going For Growth
Further Expansion Inline With KPIs
As you will likely know growing accounts is critical to the survival of many brands. Having experience in scaling brands inline with KPIs is where we excel. We were able to increase spending due to the fantastic results and ROI driven by PPC. Split testing new service ideas to help identify missed opportunities and further areas for growth. Market research for new office locations and surrounding demand.
Another Record-Breaking Month
Continued Refinement & Expansion
Audit was completed in Jan 2022 & Nick Roach (CEO) signed the same month. Onboarding call was undertaken on 21/01/2022 & Go Live was 07/02/022 with an initial focus of spending ££K promoting RV tours of US to a UK market. UK results were initially slow but soon took off & we assisted the client to update their website but sharing data that highlighted the number of Route 66 searches
Brand Consultancy & Support
Ongoing Improvements
Impressed, Nick & the team then requested us to (in April) promote RV tours to NZ & AU, upselling the whole account to £9K. US was paused in May due to issues with US stock levels
Regular Monthly Improvements
Monthly Optimisations
We are data-driven growth marketers and as campaigns mature, we feed the data back into the PPC STARS Strategy and make data-backed informed decisions. The outcome of this is further improvement of the results and continued expansion to capture more of the available market inline with the KPIs.
More Record Results & Growth
Drops In CPAs & CPCs
Aug 2022 - new £2K account selling RVs to the UK market which is a subsidiary of the business. This business looks to not only sell RVs to the B2B & B2C markets, but also offers servicing & repairs to motorhomes. In November we took were asked to promote RV tours in the UK but to the AU & NZ market, taking the entire account to £11K. Future work will see us help them update their web offering & cover off Canada tours in the Q2.
What Do PPC Geeks Say?
Great Brand To Work With
The team at Just Go have been great to work with. They are responsive and take our advise onboard to help grow their brand.
"During the onboarding process we completed extensive keyword research to learn more about what users were looking for. We focused on geo targeted exact and phrase match keywords, which helped us maintain a high standard of search relevancy for each campaign. This let us hit the ground running, perform above expectations and continue to improve the campaigns."
Rory Bettany - Account Manager
What Does Just Go Say?
Very Impressive
"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."
Alasdair Anderson - General Manager of UK Operations
About Just Go
Just Go offers an extensive range of motorhomes available for hire, all of which are well-equipped to cater for you and your family’s holiday adventure. Whether you are looking for a short UK break or a more extensive tour further afield, they have the perfect motorhome for you.
Just Go will rent one of their motorhomes to you, and with safety and hygiene on top of their priority list, you can holiday with them in confidence.
This is what your brand ’s journey could look like
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Quotes from Just Go
'We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term.'
Alasdair Anderson - General Manager of UK Operations
Quotes from PPC Geeks
"During the onboarding process we completed extensive keyword research to learn more about what users were looking for. We focused on geo-targeted exact and phrase match keywords, which helped us maintain a high standard of search relevancy for each campaign. This let us hit the ground running, perform above expectations and continue to improve the campaigns."
PPC Geeks Team
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