The IT Bay | 65% increase in revenue over 6 months
PPC Success Stories
"65% increase in revenue over 6 months"
At PPC Geeks, we had the pleasure of partnering with IT Bay to supercharge their PPC results. Through our expertise and strategic approach, we revolutionised their online advertising campaigns, delivering outstanding outcomes.
By meticulously optimising their pay-per-click strategy, we ensured IT Bay's brand soared above the competition, capturing the attention of their target audience and maximising their return on investment.
See for yourself the remarkable transformation as IT Bay experienced exponential growth and unrivalled success in the digital landscape. Discover how PPC Geeks became the driving force behind their triumphant PPC journey.
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner.”
Albie Attias - Managing Director
The Challenge 🧐
The IT Bay came to us to align their Google Ads PPC with the launch of their new website.
The Impact 🦾
After 12 weeks we had enhanced optimisations scores & the performance was vastly improved.
The Outcome 💥
- 65% increase in revenue over 6 months
- 52% increase in ROAS over 6 months
- 76% decrease in cost per acquisition over 6 months
- 82% increase in conversions over 6 months
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INCREASE IN ROAS OVER 6 MONTHS0%
DECREASE IN COST PER ACQUISITION OVER 6 MONTHS0%
INCREASE IN CONVERSIONS OVER 6 MONTHS
Will your company be our next happy Pay Per Click client
The Brief:
The IT Bay came to us to align their Google Ads PPC with the launch of their new website. Our goal was to penetrate the market with month on month revenue growth to hit profit targets. The IT Bay now stands shoulder to shoulder with the major household names in the online arena.
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INCREASE IN REVENUE OVER 6 MONTHS0%
INCREASE IN ROAS OVER 6 MONTHSShort-Term Results:
Our strategic makeover was something that the Managing Director bought into & his designated PPC Geeks team set about creating a data driven roadmap that set out the initial 3 months. This included initially expanding their offering by developing their Search & Shopping campaigns to run more efficiently, with elements such as tighter keyword usage & establishing a Maximize Conversions bid strategy.
Long-Term Results:
After 12 weeks we had enhanced optimisations scores & the performance was vastly improved. The customer was very happy…but we knew we could do more! We ran experiments to gain insight to how broad match keywords could drive sales & other enquiries. Moving forward we recently undertook market analysis to support the client launch & evolve their refurbished technology products.
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DECREASE IN CPA OVER 6 MONTHS0%
INCREASE IN CONVERSIONS OVER 6 MONTHSHow We Did It:
Initially expanding their offering by developing their Search & Shopping campaigns to run more efficiently
Ran experiments to gain insight to how broad match keywords could drive sales & other enquiries
Trialled changing the names of products to see if this made them more attractive to users
Moved some of the shopping campaigns over to Performance Max
Identifying those products that are high margin, that have a high CTR & lower CPC
Undertook market analysis to support the client launch & evolve their refurbished technology products
The Journey To Success For
The IT Bay
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show The IT Bay what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at The IT Bay gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know The IT Bay, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with The IT Bay and it has been our pleasure to help them grow.
- 65% increase in revenue over 6 months
- 52% increase in ROAS over 6 months
- 76% decrease in cost per acquisition over 6 months
- 82% increase in conversions over 6 months
Landing Pages & CRO Advice
What Moves The Needle
What was particularly challenging about The IT Bay was that we started from scratch due to the business launching a brand new website. Thus, the historic data we had was based on traffic landing on a very different user experience. Early collaboration was key in supporting the client to design the best user experience & platform for success.
Going For Growth
Further Expansion Inline With KPIs
We also worked alongside the client to identify those product lines in his feed that worked best for him in terms of margin: we trialled changing the names of products to see if this made them more attractive to users. We were also successful in working with The IT Bay in analysing their Price Feed to locate that all-important ‘sweet spot’ - identifying those products that are high margin, that have a high CTR & lower CPC.
Another Record-Breaking Month
Continued Refinement & Expansion
We ran experiments to gain insight to how broad match keywords could drive sales & other enquiries. Our experience of this sector is that it is highly competitive & keywords can be costly if not monitored, so we wanted to ensure this addition would not be cost ineffective when added. When it became available we moved some of the shopping campaigns over to Performance Max to further furnish the suite of products & tools we are using within the Google Ads UI. And early signs are very encouraging!
Brand Consultancy & Support
Ongoing Improvements
Moving forward we recently undertook market analysis to support the client launch & evolve their refurbished technology products. We look to launch this new product line in July. We are also now using a variety of bid strategy types: data dictates that some remain as Maximize Conversions, some are now set as Target ROAS & some are now POAS.
Regular Monthly Improvements
Monthly Optimisations
We are data-driven growth marketers and as campaigns mature, we feed the data back into the PPC STARS Strategy and make data-backed informed decisions. The outcome of this is further improvement of the results and continued expansion to capture more of the available market inline with the KPIs.
More Record Results & Growth
Drops In CPAs & CPCs
By adding another variable to the data layer we can now track the gross profit of the products the client sells. We implemented this in May so are still in the learning period/early days but this enables us to give a clearer report of just how much their digital marketing is contributing in terms of profits. Currently we are running at a POAS of 2.2 but our target is 2.4, so we still have work to do.
What Do PPC Geeks Say?
Great Brand To Work With
The team at The IT Bay have been great to work with. They are responsive and take our advise onboard to help grow their brand.
“With The IT Bay we had to be careful to build the account in such a way that would provide long term stability with incremental growth. We were careful to make changes as and when the data indicated it was the correct time and our strategy really paid off. The account has achieved phenomenal results over a six month period and we continue to grow on a monthly basis.”
PPC Geeks Team
What Does The IT Bay Say?
Methodical & Data-driven
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner.”
Albie Attias - Managing Director
About The IT Bay
The IT Bay is an online technology shop selling technology, electronics and office IT products throughout the UK.
They stock thousands of the latest tech products from leading brands including Dell, HP, Lenovo and Microsoft. With expert advice, some of the best prices on the web, rapid next day delivery and free, easy returns, The IT Bay is ideally placed to help you with all your technology needs.
They're based near Manchester and stock a huge range of the latest laptops, PCs, tablets and monitors in their purpose built distribution centre. Their team has been buying and selling technology from all over the UK and Europe for over 25 years. As a dynamic team they can put more focus on you as a customer, offer shorter response/lead times than many competitors and provide you with a more tailored service.
This is what your brand ’s journey could look like
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Quotes from The IT Bay
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner.”
Albie Attias - Managing Director
Quotes from PPC Geeks
“With The IT Bay we had to be careful to build the account in such a way that would provide long term stability with incremental growth. We were careful to make changes as and when the data indicated it was the correct time and our strategy really paid off. The account has achieved phenomenal results over a six month period and we continue to grow on a monthly basis.”
PPC Geeks Team
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