The IT Bay – 65% increase in revenue over 6 months
PPC Success Stories
"65% increase in revenue over 6 months"
At PPC Geeks, we had the pleasure of partnering with IT Bay to supercharge their PPC results. Through our expertise and strategic approach, we revolutionised their online advertising campaigns, delivering outstanding outcomes.
By meticulously optimising their pay-per-click strategy, we ensured IT Bay's brand soared above the competition, capturing the attention of their target audience and maximising their return on investment.
See for yourself the remarkable transformation as IT Bay experienced exponential growth and unrivalled success in the digital landscape. Discover how PPC Geeks became the driving force behind their triumphant PPC journey.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner."
- Albie Attias - Managing Director
The Challenge
The IT Bay came to us to align their Google Ads PPC with the launch of their new website.
The Impact
After 12 weeks we had enhanced optimisations scores & the performance was vastly improved.
The Outcome
- 65% increase in revenue over 6 months
- 52% increase in ROAS over 6 months
- 76% decrease in cost per acquisition over 6 months
- 82% increase in conversions over 6 months
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The Brief
The Brief:
The IT Bay came to us to align their Google Ads PPC with the launch of their new website. Our goal was to penetrate the market with month on month revenue growth to hit profit targets. The IT Bay now stands shoulder to shoulder with the major household names in the online arena.
The Results
Short-Term Results:
Our strategic makeover was something that the Managing Director bought into & his designated PPC Geeks team set about creating a data driven roadmap that set out the initial 3 months. This included initially expanding their offering by developing their Search & Shopping campaigns to run more efficiently, with elements such as tighter keyword usage & establishing a Maximize Conversions bid strategy.
65%
Increase in revenue over 6 months
52%
Increase in in ROAS over 6 Months
76%
Decrease in cost per acquisition over 6 months
82%
Increase in conversions over 6 months
Long-Term Results:
After 12 weeks we had enhanced optimisations scores & the performance was vastly improved. The customer was very happy…but we knew we could do more! We ran experiments to gain insight to how broad match keywords could drive sales & other enquiries. Moving forward we recently undertook market analysis to support the client launch & evolve their refurbished technology products.
How We Did It
How We Did It:
Initially expanding their offering by developing their Search & Shopping campaigns to run more efficiently.
Trialled changing the names of products to see if this made them more attractive to users.
Identifying those products that are high margin, that have a high CTR & lower CPC.
Ran experiments to gain insight to how broad match keywords could drive sales & other enquiries
Moved some of the shopping campaigns over to Performance Max
Undertook market analysis to support the client launch & evolve their refurbished technology products
The Journey to Success
The IT Bay:
The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About The IT Bay
About The IT Bay:
The IT Bay is an online technology shop selling technology, electronics and office IT products throughout the UK.
They stock thousands of the latest tech products from leading brands including Dell, HP, Lenovo and Microsoft. With expert advice, some of the best prices on the web, rapid next day delivery and free, easy returns, The IT Bay is ideally placed to help you with all your technology needs.
They're based near Manchester and stock a huge range of the latest laptops, PCs, tablets and monitors in their purpose built distribution centre. Their team has been buying and selling technology from all over the UK and Europe for over 25 years. As a dynamic team they can put more focus on you as a customer, offer shorter response/lead times than many competitors and provide you with a more tailored service.
Quotes from the Client
Quotes from the Client:
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner."
~ Albie Attias - Managing Director
About The IT Bay
The IT Bay is an online technology shop selling technology, electronics and office IT products throughout the UK.
They stock thousands of the latest tech products from leading brands including Dell, HP, Lenovo and Microsoft. With expert advice, some of the best prices on the web, rapid next day delivery and free, easy returns, The IT Bay is ideally placed to help you with all your technology needs.
They're based near Manchester and stock a huge range of the latest laptops, PCs, tablets and monitors in their purpose built distribution centre. Their team has been buying and selling technology from all over the UK and Europe for over 25 years. As a dynamic team they can put more focus on you as a customer, offer shorter response/lead times than many competitors and provide you with a more tailored service.
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This is what your brand's journey could look like
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
The IT Bay
"We set really strict profit goals for online sales and PPC Geeks have been instrumental in allowing us to meet those goals. The PPC Geeks team have been methodical and data-driven in their approach, seeking to incrementally increase sales in a sustainable and cost effect manner."
Albie Attias - Managing Director
Quotes from
PPC Geeks
"With The IT Bay we had to be careful to build the account in such a way that would provide long term stability with incremental growth. We were careful to make changes as and when the data indicated it was the correct time and our strategy really paid off. The account has achieved phenomenal results over a six month period and we continue to grow on a monthly basis."
- PPC Geeks Team
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Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
