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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Illustration promoting a guide to mastering PPC in Amazon for UK sellers

Mastering PPC in Amazon: A Complete Guide for UK Sellers

PPC in Amazon gives your products premium visibility and drives more sales by only paying when shoppers click.

See all our blog posts

Illustration promoting a guide to mastering PPC in Amazon for UK sellers

Mastering PPC in Amazon: A Complete Guide for UK Sellers

PPC in Amazon gives your products premium visibility and drives more sales by only paying when shoppers click.
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January 15, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Why Most Google Ads Fail for Building Product Suppliers explained with a trade-focused Google Ads strategy

Why Most Google Ads Fail for Building Product Suppliers (And How to Fix It)

Why Google Ads fails building product suppliers—and how a trade-first approach cuts wasted spend and drives contractor leads, not DIY clicks.
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January 14, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

How to Find Competitors Keywords for PPC success through strategic keyword research

How to Find Competitors Keywords for PPC Success

How to find competitors keywords using tools like Semrush and Ahrefs to uncover paid and organic gaps and build a smarter search strategy.
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January 13, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

What is Good CTR explained with UK benchmarks for search and social advertising

What is Good CTR? UK Benchmarks for Search and Social Ads

Discover what is good ctr: UK benchmarks for search, shopping, and social ads with actionable tips to boost performance.
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January 12, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

How to Manage PPC Campaign using proven steps and structured optimisation

Master How to Manage PPC Campaign with Proven Steps

Learn how to manage ppc campaign with practical tips on setup, optimization, and reporting to drive UK business results.
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January 11, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Price of AdWords for UK businesses explained with clear cost insights

The Real Price of AdWords for UK Businesses

Price of AdWords for UK businesses explained, with typical monthly spends from £500 to £10,000+, shaped by goals, industry and competition.
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January 10, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Illustration representing a UK business guide to reduce customer acquisition cost through smarter marketing strategies

Reduce Customer Acquisition Cost: A UK Business Guide

Reduce Customer Acquisition Cost with a UK-focused guide to smarter targeting, better tracking, and higher-converting ads.
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January 9, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

What is a good cost per click guide showing marketers lowering CPC and improving ROI

What is a good cost per click? Practical guide to lowering CPC and boosting ROI

Learn what is a good cost per click for UK campaigns, how to calculate your ideal CPC, and practical strategies to reduce costs and boost ROI.
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January 8, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Keyword Research for PPC illustrating strategic keyword analysis to boost ROI

Keyword Research for PPC: Boost ROI with High-Intent Keywords

Discover keyword research for ppc tactics to find high-intent keywords, structure ad groups, and eliminate wasted spend for maximum ROI.
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January 7, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

New Year 2026 PPC strategy illustration with growth metrics and digital advertising symbols for PPC News December 2025

🎉 PPC News December 2025: 5 Festive Must-Know Updates to Power Your PPC Strategy into 2026

PPC News December 2025 covers key PPC, marketing and ChatGPT updates to help UK brands start 2026 with smarter ad strategies.
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January 6, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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