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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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What is a good cost per click guide showing marketers lowering CPC and improving ROI

What is a good cost per click? Practical guide to lowering CPC and boosting ROI

Learn what is a good cost per click for UK campaigns, how to calculate your ideal CPC, and practical strategies to reduce costs and boost ROI.

See all our blog posts

What is a good cost per click guide showing marketers lowering CPC and improving ROI

What is a good cost per click? Practical guide to lowering CPC and boosting ROI

Learn what is a good cost per click for UK campaigns, how to calculate your ideal CPC, and practical strategies to reduce costs and boost ROI.
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January 8, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Keyword Research for PPC illustrating strategic keyword analysis to boost ROI

Keyword Research for PPC: Boost ROI with High-Intent Keywords

Discover keyword research for ppc tactics to find high-intent keywords, structure ad groups, and eliminate wasted spend for maximum ROI.
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January 7, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

New Year 2026 PPC strategy illustration with growth metrics and digital advertising symbols for PPC News December 2025

🎉 PPC News December 2025: 5 Festive Must-Know Updates to Power Your PPC Strategy into 2026

PPC News December 2025 covers key PPC, marketing and ChatGPT updates to help UK brands start 2026 with smarter ad strategies.
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January 6, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

How Do I Advertise With Google guide for UK SMEs using Google Ads effectively

How Do I Advertise With Google: A Guide For UK SMEs

How Do I Advertise With Google? A simple guide for UK SMEs on setting up Google Ads, targeting the right audience and setting budgets.
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January 6, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Targeting in Advertising guide for UK businesses illustrated with creative marketing visuals

Targeting in Advertising: A Guide for UK Businesses

Targeting in advertising helps you reach the right audience, reduce wasted spend, and make your ad budget more efficient and effective.
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January 5, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Mastering CPM with a Cost Per Impression Example illustrated guide for advertisers

Mastering CPM with a Cost Per Impression Example

CPM with a Cost Per Impression example explained. Learn how CPM works and why it’s used for brand awareness campaigns.
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January 4, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Illustration representing UK Conversion Rate Optimisation Services that drive real business growth

UK Conversion Rate Optimisation Services That Drive Real Growth

Conversion Rate Optimisation services turn existing website traffic into more leads and sales through proven testing and UX improvements.
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January 3, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

D2C Growth playbook for UK SMEs outlining scalable direct-to-consumer strategies

The D2C Growth Playbook for UK SMEs

A practical D2C growth playbook focused on profitable unit economics, clear brand positioning and scalable foundations.
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January 2, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

B2C PPC Funnel guide for UK ecommerce brands illustrated cover image

The Ultimate B2C PPC Funnel For UK Ecommerce

The B2C PPC funnel maps ads to shopper intent, guiding users from first click to loyal customer with the right message at the right time.
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January 1, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

B2B PPC Metrics guide highlighting the metrics that matter for growth in 2025

9 B2B PPC Metrics That Actually Matter for Growth in 2026

Learn essential B2B PPC metrics that link ad spend to pipeline growth, revenue and high-quality leads across long, complex sales cycles.
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December 31, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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