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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Business professional analysing PPC ads on a laptop.

How Do I Audit PPC Ads Effectively? A Comprehensive Guide for Success

In the fast-paced realm of digital marketing, Pay-Per-Click (PPC) advertising is a vital tool for businesses aiming to boost their online visibility and attract targeted visitors. However, to keep your PPC campaigns running smoothly and effectively, regular audits are a must. So, how do I audit PPC ads? This guide will walk you through the…

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Business professional analysing PPC ads on a laptop.

How Do I Audit PPC Ads Effectively? A Comprehensive Guide for Success

In the fast-paced realm of digital marketing, Pay-Per-Click (PPC) advertising is a vital tool for businesses aiming to boost their online visibility and attract targeted visitors. However, to keep your PPC campaigns running smoothly and effectively, regular audits are a must. So, how do I audit PPC ads? This guide will walk you through the…
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May 24, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Collage of AI and digital marketing elements in vibrant colours.

Google Marketing Live 2025: Revolutionising Advertising with AI Innovations

Google Marketing Live 2025 showcased a series of groundbreaking features aimed at transforming the advertising landscape. With a strong focus on artificial intelligence, Google introduced new tools designed to enhance the efficiency and effectiveness of marketing campaigns, ensuring advertisers can better connect with their audiences. Key Takeaways Introduction of AI-powered tools for marketers, including the…
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May 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business team collaborating on marketing strategy with digital devices.

Maximising Your Marketing Potential with Adzooma: A Comprehensive Guide

In today’s fast-moving digital landscape, businesses need every advantage they can get, especially when it comes to marketing. Enter Adzooma, a powerful tool designed to help you optimise your advertising campaigns effortlessly. With features that automate tasks, track performance in real time, and enhance your online presence, Adzooma can be a game-changer for your marketing…
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May 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professionals collaborating on digital marketing strategies.

Unlocking Success: How ⏲️ Max.Conv = Maximise Conversions in Digital Marketing

In the world of digital marketing, understanding how to convert visitors into customers is essential. This article explores the concept of conversion rates and offers practical strategies to maximise conversions, ensuring your marketing efforts yield the best possible results. By focusing on the key elements of user experience, analytics, and continuous improvement, you can effectively…
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May 22, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Laptop screen showing a digital marketing dashboard with performance charts, illustrating trends related to rising Google Ads costs.

Rising Google Ads Costs Offset By Improved Conversions

Rising Google Ads Costs in 2025 show a 13% CPC increase—yet improved conversion rates hint at smarter ad strategies driving better returns.
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May 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business team analysing results on a computer using the AI App That Everyone is Using in a high-tech office

What is the AI App That Everyone is Using in 2025?

Discover the AI app that everyone is using in 2025—boosting productivity, simplifying tasks, and reshaping how we engage with technology.
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May 21, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Man in a data-driven workspace using a laptop to understand what is PPC for small business and reviewing campaign analytics.

Understanding What is PPC for Small Business: A Comprehensive Guide to Boosting Your Online Presence

Discover what PPC for small business means, its benefits, and how to create a strategy that drives traffic and delivers measurable results.
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May 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A modern desk setup highlighting Enhanced Transparency Features with a laptop displaying analytics and digital marketing visuals.

Google Ads Unveils Enhanced Transparency Features for Advertisers

Discover Google’s new enhanced transparency features in Ads, boosting accountability and trust by showing who’s behind the ads you see.
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May 19, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Team of digital marketers analysing campaign results on a laptop – Tips for Success in Digital Advertising

Unlocking The Winning Edge: Essential Tips for Success in Digital Advertising

Discover top tips for success in digital advertising—boost performance, engage your audience, and stay ahead in the online landscape.
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May 19, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Marketing team reviewing PPC analytics via Optymyzr during a strategy meeting

Unlocking Advertising Success with Optymyzr: A Comprehensive Guide for PPC Managers

Discover how Optymyzr can streamline PPC management, boost results, and save time—helping you get more from your advertising budget.
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May 18, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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