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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Top 7 Best B2B Marketing Agencies for Trade Businesses in London 2026 guide featured image

Top 8 Best B2B Marketing Agencies for Trade Businesses in London (2026 Guide)

Best B2B Marketing Agencies for Trade Businesses in London 2026 guide comparing top agencies for trade sector growth and lead generation.

See all our blog posts

Top 7 Best B2B Marketing Agencies for Trade Businesses in London 2026 guide featured image

Top 8 Best B2B Marketing Agencies for Trade Businesses in London (2026 Guide)

Best B2B Marketing Agencies for Trade Businesses in London 2026 guide comparing top agencies for trade sector growth and lead generation.
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March 5, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

How to Advertise on Google practical guide for UK businesses featured image

How to Advertise on Google: A Practical Guide for UK Businesses

How to Advertise on Google: simple guide for UK businesses to set up Google Ads, attract customers, and avoid wasting ad budget.
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March 4, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A modern, digital featured image showcasing a sleek office overlooking the Manchester skyline at dusk, with monitors displaying PPC analytics and the title text for 'Top 8 Best PPC Agencies in Manchester for 2026: An In-Depth Guide.'

Top 8 Best PPC Agencies in Manchester for 2026: An In-Depth Guide

Best PPC Agencies in Manchester 2026 guide comparing top agencies, services, and results to help businesses choose the right PPC partner.
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March 3, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Why Your Google Ads Look Busy but Aren’t Driving Profitable Trade Sales

Why Your Google Ads Look Busy but Aren’t Driving Profitable Trade Sales: Discover proven tweaks to turn busy ads into profitable trade sales.
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March 2, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Best eCommerce Platforms for Building Product Suppliers in the UK featured image for 2026 platform guide

Best eCommerce Platforms for Building Product Suppliers in the UK: 2026 Picks

Best eCommerce Platforms for Building Product Suppliers in the UK: compare Shopify, BigCommerce and Magento for B2B and B2C growth.
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March 1, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

How UK Building Product Brands Can Lower CPL Without Losing Quality guide for building product suppliers

How UK Building Product Brands Can Lower CPL Without Losing Quality

Lower CPL with smarter targeting, stronger campaign structure, and data-driven optimisation without sacrificing lead quality.
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February 28, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Best CRO Agencies for B2B eCommerce Brands in Glasgow 2026 guide illustration

7 Best CRO Agencies for B2B eCommerce Brands in Glasgow (2026 Guide)

Best CRO Agencies for B2B eCommerce Brands in Glasgow 2026 guide to boost B2B conversions, leads and revenue growth.
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February 27, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

PPC to Support Long B2B Sales Cycles illustration for trade suppliers in 2026

How Trade Suppliers Can Use PPC to Support Long B2B Sales Cycles in 2026

How Trade Suppliers Can Use PPC to Support Long B2B Sales Cycles with targeted campaigns, budget tips, and measurable ROI.
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February 26, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

What Is Google Merchant Center e commerce illustration explaining how it powers online sales

What Is Google Merchant Center and How It Powers Ecommerce

What Is Google Merchant Center? Discover how it manages product data for Shopping ads, listings, pricing and stock performance.
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February 25, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Why ROAS Is Misleading for Trade Suppliers guide explaining better metrics than revenue based reporting

Why ROAS Is Misleading for Trade Suppliers (And What to Measure Instead)

Why ROAS is misleading for trade suppliers and which profit-focused metrics give a clearer view of true PPC performance.
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February 24, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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