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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Business professional analysing digital marketing on laptop.

Is Google PPC Worth It? A Comprehensive Analysis for Businesses in 2025

In today’s fast-paced digital landscape, businesses are constantly looking for effective ways to reach their target audience. One method that has gained significant traction is Pay-Per-Click (PPC) advertising, particularly through platforms like Google Ads. As we step into 2025, many companies are left wondering: is Google PPC worth it? This article delves into the cost-effectiveness,…

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Business professional analysing digital marketing on laptop.

Is Google PPC Worth It? A Comprehensive Analysis for Businesses in 2025

In today’s fast-paced digital landscape, businesses are constantly looking for effective ways to reach their target audience. One method that has gained significant traction is Pay-Per-Click (PPC) advertising, particularly through platforms like Google Ads. As we step into 2025, many companies are left wondering: is Google PPC worth it? This article delves into the cost-effectiveness,…
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March 25, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business team discussing PPC agency costs in a meeting.

Understanding How Much PPC Agencies Charge in the UK: A Comprehensive Guide

In the ever-evolving world of digital marketing, understanding how much PPC agencies charge in the UK can be a bit tricky. With various pricing structures and factors at play, businesses often find themselves confused about what to expect. This guide aims to clarify the costs associated with PPC services, helping you make informed decisions about…
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March 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professional analysing data on a laptop.

How Do You Analyse a PPC Report? A Comprehensive Guide for Marketers

Understanding how to analyse a PPC report is vital for anyone involved in digital marketing. This guide breaks down the key components of PPC reporting, making it easier to comprehend and apply the insights to improve your campaigns. From understanding metrics to setting goals and avoiding common mistakes, this article will help you make sense…
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March 22, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Modern workspace with laptop and AI-themed decor.

How Do I Open AI? A Comprehensive Guide to Getting Started with OpenAI

Are you curious about how to get started with OpenAI? This guide will walk you through everything you need to know, from setting up your account to exploring the API and choosing the right tools for your projects. Whether you’re a beginner or looking to enhance your skills, we’ve got you covered. Let’s jump right…
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March 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Person using laptop in a modern office environment.

How Do I Open AI? A Comprehensive Guide to Accessing OpenAI’s Tools and Resources

If you’re looking to tap into the world of artificial intelligence, knowing how to access OpenAI’s tools is essential. This guide will walk you through everything you need to know about logging in, creating an account, and troubleshooting any issues you might face. Whether you’re a developer, researcher, or just curious about AI, getting into…
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March 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A Google Ads dashboard displaying key performance metrics, part of a professional audit process.

How Do I Audit My Google Ads Like a Pro? A Comprehensive Guide to Maximising Efficiency

How do I audit my Google Ads like a pro? Follow this step-by-step guide to optimise campaigns and boost your ROI with a smart audit strategy!
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March 20, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A marketing expert leading a strategy discussion with a team, explaining How to Hire a Google Ads PPC Agency for success.

How to Hire a Google Ads PPC Agency for Maximum ROI in 2025

How to Hire a Google Ads PPC Agency in 2025? Find the right partner to maximise ROI with this expert guide on choosing the best agency.
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March 19, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A group of marketing professionals in a strategy meeting, discussing How to Hire a Google Ads PPC Agency.

Does PPC Pay Well? A Comprehensive Look at Salaries in 2025

Does PPC pay well? Know the salary trends for PPC professionals, including experience levels, regional differences, and top-paying skills.
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March 18, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A Shopify store open on a laptop, showcasing PPC insights from the Shopify PPC Guide for online success.

Boosting Sales: An In-Depth Shopify PPC Guide for UK E-Commerce Success

Boost your Shopify sales with our Shopify PPC Guide! Learn how to set up, optimise, and track PPC campaigns to drive traffic and revenue.
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March 17, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Leading Figures in Digital Advertising brainstorming innovative marketing strategies in a high-energy work environment.

Aspiring to Win: Key Insights from Leading Figures in Digital Advertising

Learn from leading figures in digital advertising with insights and strategies to stay ahead in this fast-evolving industry.
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March 16, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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