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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Colourful search themes for enhanced Google Ads campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Google has announced a significant update to its Performance Max (PMax) campaigns, allowing advertisers to utilise up to 50 Search themes. This expansion aims to enhance targeting capabilities while leveraging automation, responding to feedback from advertisers seeking greater flexibility in their campaigns. Key Takeaways Expanded Search Themes: Advertisers can now add up to 50 Search…

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Colourful search themes for enhanced Google Ads campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Google has announced a significant update to its Performance Max (PMax) campaigns, allowing advertisers to utilise up to 50 Search themes. This expansion aims to enhance targeting capabilities while leveraging automation, responding to feedback from advertisers seeking greater flexibility in their campaigns. Key Takeaways Expanded Search Themes: Advertisers can now add up to 50 Search…
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

E-commerce team collaborating on digital devices in an office.

Revolutionising E-Commerce: How Shopify PPC Automation is a Game-Changer for UK Retailers

In the fast-paced world of online shopping, UK retailers are constantly looking for ways to stay ahead. One major breakthrough in this space is Shopify PPC Automation. This innovative approach to pay-per-click advertising is transforming how businesses operate, making it easier to manage campaigns and drive sales. With automation, retailers can optimise their ad strategies…
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May 4, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Smartphone showing Siri interface in a business setting.

Is Siri an AI? Unpacking the Intelligence Behind Apple’s Voice Assistant

In recent years, Siri has become a household name, but many still wonder, “Is Siri an AI?” This article explores the intelligence behind Apple’s voice assistant, examining its capabilities, evolution, and the technology that powers it. We will also discuss the limitations that Siri faces and what the future might hold for this iconic assistant…
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital dashboard with metrics and performance indicators.

Google Ads Unveils Enhanced Reporting Features for Performance Max Campaigns

Google has announced significant updates to its Performance Max (PMax) advertising platform, aimed at providing advertisers with greater transparency and insights into their campaign performance. With over one million advertisers currently using PMax, these enhancements are set to improve the way businesses track and optimise their advertising efforts across Google’s extensive network. Key Takeaways Introduction…
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Professionals collaborating in a modern office space.

Exploring the Question: Is PPC Worth It for Your Business in 2025?

As we step into 2025, the landscape of digital marketing is evolving rapidly, and businesses are constantly seeking effective ways to reach their audience. One strategy that has gained significant traction is Pay-Per-Click (PPC) advertising. But the question remains: is PPC worth it for your business? This article will unpack the fundamentals of PPC, its…
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May 2, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC News April 2025 - Blooming tulip field and park path representing seasonal reflection.

PPC News April 2025 Round-Up: Insights You Shouldn’t Miss

Explore PPC News April 2025 for key Google Ads updates, expert tips, and insights to boost your paid search performance this spring.
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May 1, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Business professional with laptop analysing digital marketing data.

Understanding How Much Does Google PPC Cost in 2025: A Comprehensive Guide

As businesses increasingly turn to online advertising, understanding the costs associated with Google PPC (Pay-Per-Click) is essential. With the landscape constantly evolving, knowing how much Google PPC costs in 2025 can help you plan your marketing budget effectively. This guide will break down the factors that influence PPC costs, average click rates, and strategies for…
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May 1, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Illustration showing Alphabet’s $34.5B profit from Google Ads contrasted with a frustrated marketer facing rising ad spend and falling ROI.

Alphabet’s Q1 2025 Results Ad Profits Surge: What It Really Means for Your Marketing Budget

Get insights into Alphabet's Q1 2025 results. Learn how $90.2 billion in revenue affects marketing strategies and ad spending for your brand.
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April 30, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professional analysing Google Ads data in office.

Understanding How Much Google Ads Cost in the UK: A Comprehensive Overview

When it comes to online advertising in the UK, understanding how much Google Ads cost is essential for businesses aiming to maximise their marketing efforts. The costs associated with Google Ads can vary widely based on several factors, including competition, keyword selection, and quality scores. This article breaks down the various elements that influence Google…
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April 30, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Expert Tips for Conducting a Successful PPC Ads Audit illustrated by a focused marketing team collaborating over laptops in a modern office setting.

Expert Tips for Conducting a Successful PPC Ads Audit: Unlocking Your Campaign’s Full Potential

Boost ROI with expert tips for conducting a successful PPC Ads audit. Identify wins, fix issues, and maximise your campaign performance.
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April 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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