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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Marketing Agency Vs In House Team illustrated UK business guide showing collaboration and marketing decision-making

Marketing Agency Vs In House Team: A UK Business Guide

Marketing Agency Vs In House Team explained for UK businesses. Compare costs, expertise and growth trade-offs to choose the right model.

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Marketing Agency Vs In House Team illustrated UK business guide showing collaboration and marketing decision-making

Marketing Agency Vs In House Team: A UK Business Guide

Marketing Agency Vs In House Team explained for UK businesses. Compare costs, expertise and growth trade-offs to choose the right model.
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February 9, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Amazon Buy Box guide for UK sellers on winning Buy Box placement

What Is Amazon Buy Box: UK Seller’s Guide to Winning It

what is buy box on amazon? Discover why it matters and how UK sellers can win it with proven factors and actionable steps.
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February 8, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

What Is a Good Average C

What Is a Good Average Click Through Rate for Your Business

What Is a Good Average Click Through Rate? UK benchmarks for Google Search and Display Ads, with realistic CTR ranges explained.
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February 7, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

What Are Ad Impressions illustrated guide explaining ad impressions clearly for advertisers

What Are Ad Impressions? Ad Impressions Explained Clearly

Uncover what are ad impressions and why they matter for campaigns. Learn how impressions work and how to boost UK business growth.
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February 6, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Professional London cityscape viewed from an office window, with a man working on a laptop overlooking the skyline, representing PPC News January 2026 insights and strategy.

PPC News January 2026: 5 Must-Know Updates to Power Your PPC Strategy into February

PPC News January 2026 covers five must-know updates to refine campaigns, boost performance, and carry strong PPC momentum into February.
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February 6, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A/B Tests for PPC illustrated guide explaining how ad tests boost ROI

A/B Tests for PPC: Ad Tests to Boost Your ROI

A/B Tests for PPC help you compare ad variations, improve performance, and boost ROI using data-driven testing instead of guesswork.
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February 5, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

PPC for UK Building Product Distributors and Merchants illustrated guide for trade-focused PPC strategies

A Practical Guide to PPC for UK Building Product Distributors and Merchants

PPC for UK building product distributors and merchants drives trade and DIY demand, boosts footfall, and delivers measurable ROI.
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February 4, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

What Is A Good CPC optimisation shown through Google Ads cost and bid management

Unlock PPC ROI: What Is A Good CPC and How to Lower Costs

Wondering what is a good cpc? Discover UK benchmarks, industry averages, and strategies to cut PPC costs and boost ROI.
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February 3, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

How to Calculate CTR explained simply for paid advertising campaigns

How to Calculate CTR: Quick, Actionable Steps to Boost Your Campaigns

Master how to calculate ctr with a concise guide, real examples, and tips to improve your campaign results today.
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February 2, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

How Do I Advertise on Google illustrated guide for UK SMEs explaining Google Ads basics

How Do I Advertise on Google: A UK Guide for SMEs

How Do I Advertise on Google? Learn how Google Ads works, choose Search campaigns, set budgets, and reach UK customers with pay-per-click ads.
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February 1, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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