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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Google Ads performance metrics and search terms visualisation.

Google Ads Enhances Performance Max Campaigns With Search Terms Visibility

Google has announced a significant update to its Performance Max campaigns, allowing advertisers to see which search terms are triggering their ads. This enhancement aims to provide greater transparency and control, addressing previous criticisms regarding the lack of visibility in automated campaigns. Key Takeaways Performance Max search terms are now visible in the standard Search…

See all our blog posts

What Does PPC Mean – Laptop displaying PPC analytics with a digital marketing dashboard in the background

Understanding What Does PPC Mean in the World of Digital Marketing

What Does PPC Mean? Learn how Pay-Per-Click works, its benefits, and tips for running successful, cost-effective digital marketing campaigns.
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March 5, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

What Does AI Mean? A futuristic AI-powered humanoid robot with glowing red and blue lights, standing in a high-tech city.

What Does AI Mean? Understanding Artificial Intelligence in Today’s World

What does AI mean? Discover how Artificial Intelligence works, where it's used, and why it's transforming the way we live and work.
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March 4, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

PPC News February 2025 - AI integration and performance trends in PPC.

PPC News February 2025 Roundup: A Month of Strategic Insights and Innovations in Digital Marketing

Stay ahead with PPC News February 2025! Get key updates on Google Ads, CRO, AI, and international PPC to optimise your digital strategy.
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March 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

February Updates - Global PPC Insights and Strategy Session

💡 Unlock Global PPC Success: February Updates & Insights 💡

As we transition into March, many of our seasonal clients are adjusting their strategies. Learn more in our February updates!
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February 26, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

A diverse group of UK shoppers holding shopping bags and using their smartphones, surrounded by brand logos, illustrating strategies for reaching UK shoppers through targeted digital campaigns.

Target the Right Audience: Ecommerce PPC Strategies for Reaching UK Shoppers Ready to Buy

Discover trusted PPC strategies for reaching UK shoppers, optimising campaigns, and boosting ecommerce success.
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February 25, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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Beyond Clicks, Beyond Chaos: How an Ecommerce PPC Agency Can Supercharge Your UK Sales

Discover how a trusted eCommerce PPC agency can supercharge your UK sales with targeted strategies. Explore what a PPC agency can do for you.
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February 24, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Team of professionals collaborating on AI projects.

Dataiku: Your All-in-One Platform for Enterprise AI

Whether you're a data scientist or someone just starting to explore AI, Dataiku has tools and features that make complex processes simpler.
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February 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A laptop displaying digital marketing analytics, symbolising PPC campaign success with various online advertising and social media icons floating around.

Mastering PPC: Three Key Principles for PPC Campaign Success

Discover the three key principles for PPC campaign success: track effectively, strategise with purpose, and focus on quality conversions.
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February 19, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

A smiling digital marketer working on a laptop with a futuristic background of analytics icons, graphs, and data points. The image represents the Performance Max Usefulness Indicator, showcasing how digital tools enhance marketing effectiveness.

Google Ads Unveils New Performance Max Usefulness Indicator to Enhance Campaign Insights

Google Ads has launched the Performance Max Usefulness Indicator, enhancing campaign insights for advertisers.
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February 18, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Multichannel Ecommerce platforms displayed on various devices, ensuring seamless shopping experiences.

Multichannel Ecommerce: Sell Everywhere, Manage Everything

Explore Multichannel Ecommerce! Sell everywhere, manage efficiently, and boost your brand's reach and revenue.
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February 12, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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