PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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A Guide to Google Ads Quality Score

Unlock lower costs and higher ad ranks. This guide explains the Google Ads Quality Score and provides proven strategies to improve it.

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A professional office environment with multiple screens displaying business data, charts, and graphs. A tablet in the foreground shows the text "CRO Examples" and a series of circular diagrams.

Top Conversion Rate Optimisation Examples to Boost Sales

Explore real-world Conversion Rate Optimization examples that showcase effective strategies to boost your website's performance.

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August 18, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

A laptop displaying a dashboard with charts and graphs, and the text "CAC Calculator" overlaid on the screen. A calculator and a cup of coffee are also visible on the desk.

Customer Acquisition Cost Calculator | Optimize Your Marketing

Use our customer acquisition cost calculator to understand key metrics, reduce marketing costs, and boost your business growth. Try it now!

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August 17, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Laptop and mobile phone on a wooden desk. The laptop screen displays a graph and charts with the text 'ADS Mastery' overlayed. A coffee cup, notebook, and pencil are also visible.

Instagram Ads How To: Master Your Campaigns Effectively

Unlock the secrets of Instagram Ads How To craft effective campaigns with a solid plan and clear objectives for success.

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August 16, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Laptop showing Google Ads Cost text with coins and financial charts.

How Much Does Google Ads Cost? Complete UK Guide 2025

Wondering how much does Google Ads cost? Discover average CPCs, budgeting tips, and strategies to maximize ROI in our comprehensive UK guide.

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August 15, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Laptop on a wooden table displaying Google Shopping Ads for Ecommerce icons in a retail environment.

Mastering Google Shopping Ads for Ecommerce

Boost sales with Google Shopping Ads for Ecommerce. Showcase products with images, prices & brands to attract ready-to-buy customers.

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August 14, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Marketer analysing ROI results on a laptop with Boost Your ROI displayed, part of PPC Management for Small Business.

PPC Management for Small Business | Boost Your ROI

Discover expert PPC management for small business to optimize campaigns, increase sales, and maximize ROI on a budget. Start growing today!

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August 13, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

A graphic showing a search bar with interconnected shopping carts and video play buttons, symbolising the integration of video ads into Google Search and Shopping.

How Search and Shopping Video Ads Are Revolutionising Your Google Strategy

Embrace the shift in digital marketing with Search and Shopping Video Ads and leverage video for stunning customer interactions.

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August 12, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

A team of marketing professionals discusses buyer personas in a creative office, with a desk sign prominently reading "BUYER PERSONAS" in the foreground.

How to Create Buyer Personas That Drive Growth

Unlock the secrets to developing buyer personas. Find out how to create buyer personas that truly reflect your ideal customers.

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August 12, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A person holds a smartphone, from which various marketing icons and the text "MARKETING ATTRIBUTION" emerge as an overlay. The icons include a shopping cart, a megaphone, a star, and a globe.

What Is Marketing Attribution? Discover How to Track Success

What is marketing attribution? Explore how to credit your marketing efforts and understand the customer journey more effectively.

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August 11, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A close-up of a laptop screen displaying a complex workflow diagram with various icons and connectors. The text "Automate Workflow" is at the bottom of the screen.

What is Marketing Automation? Boost Your Business Growth

Explore what marketing automation is and how it can transform repetitive marketing tasks into automated workflows.

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August 10, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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