Chase Plant Hire
PPC Success Stories
Chase Plant Hire - cut wasted ad spend by £7,000 per month
Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands. Given the delivery constraints of heavy plant equipment (think JCB diggers) for hire, they target within a mileage range.
Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area. They want maximum brand exposure to build the company value, and this had led to large areas of wasted spend targeting all over the country with previous agencies. Finally with our full end to end tracking, and CRO services we have been able to demonstrate consistent lead flow and improvements for over 5 years with this client. ROI is critical in this competitive high volume market which our reporting exemplifies.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"
~ R. Jukes - Plant Operations Manager
The Challenge
Chase Plant Hire are a family-owned business offering the widest range of stock for plant hire equipment in the Midlands.
The Impact
Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area.
The Outcome
Wasted ad spend down: 60%
Qualified leads up: 34%
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The Brief
The Brief:
Chase Plant Hire continue to work with PPCGeeks, to ensure that they only getting enquiries from their serviceable area. They want maximum brand exposure to build the company value, and this had led to large areas of wasted spend targeting all over the country with previous agencies. Finally with our full end to end tracking, and CRO services we have been able to demonstrate consistent lead flow and improvements for over 5 years with this client. ROI is critical in this competitive high volume market which our reporting exemplifies.
The Results
Short-Term Results:
WASTED AD SPEND SAVING
LOCAL IMPRESSION SHARE
60%
WASTED AD SPEND SAVING
99.5%
LOCAL IMPRESSION SHARE
65%
CPA DOWN
65%
CPA DOWN
Long-Term Results:
CPA DOWN
CPA DOWN
How We Did It
How We Did It:
Adapting to seasonal trends
Increased market share for target service area
Full lead tracking including calls
Brand protectiong and competitor positioning
CRO consulting and massive landing page conversion optimisations
Long term (5+ year) client partnership
The Journey to Success
Chase Plant Hire:
"my go-to for over 5 years, not only for PPC but also traditional marketing help and advice, he has increased our leads generated, decreased the cost of marketing and is always ahead of changes and innovation."
About Chase Plant Hire
About Chase Plant Hire:
With the largest stock levels in the Midlands, they always have machines to hire same day, next day, weekends and long term.
Quotes from the Client
Quotes from the Client:
"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"
~ R. Jukes - Plant Operations Manager
About Chase Plant Hire
Chase Plant Hire is an independent, well established and experienced hire company with a proven track record of excellent service and reliability.
With the largest stock levels in the Midlands, they always have machines to hire same day, next day, weekends and long term.
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Quotes from
Chase Plant Hire
"Extremely responsive, innovative and constantly improving. I've recommend them to a number of other businesses"
~ R. Jukes - Plant Operations Manager
Quotes from
PPC Geeks
"my go-to for over 5 years, not only for PPC but also traditional marketing help and advice, he has increased our leads generated, decreased the cost of marketing and is always ahead of changes and innovation."
- PPC Geeks Team
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