Diet plan brand under nda
PPC Success Stories
Diet Plan Brand - Non brand CPA down by 50%
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
"PPC Geeks have been instrumental in allowing us to meet those goals"
“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”
~ Client under NDA
The Challenge
The client necessitated swift action on their account, necessitating light management to enhance performance simultaneously with our onboarding process.
The Impact
In the initial four weeks, we completely revamped the client's tracking system, ensuring accurate measurement of user interactions and conversions.
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The Brief
The Brief:
The Results
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
55%
Conversion rate up:
62%
New customer orders up:
21%
CTR up:
50%
Cost per new customer order down:
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It
How We Did It:
Regular comprehensive reviews of search data
Addition of targeted remarketing
Keyword research into diet plan trends and programs
Setup of data driven bidding strategies
Use of dynamic search campaigns
Full review of negative keywords and placements
The Journey to Success
Diet Plan Brand:
“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.
About Diet Plan Brand
About Diet Plan Brand:
Quotes from the Client
Quotes from the Client:
““PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.””
~ Client under NDA
About Diet Plan Brand
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
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Quotes from
The Diet Plan Brand
“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”
~ Client under NDA
Quotes from
PPC Geeks
“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.
- PPC Geeks Team
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