PPC Success Stories
Diet Plan Brand – Non brand CPA down by 50%
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
“PPC Geeks have been instrumental in allowing us to meet those goals”
“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”
~ Client under NDA
The Challenge
The client necessitated swift action on their account, necessitating light management to enhance performance simultaneously with our onboarding process.
The Impact
In the initial four weeks, we completely revamped the client’s tracking system, ensuring accurate measurement of user interactions and conversions.
Book Your Free
Consultation
Simply book your free 30 min call with our PPC
experts and we will discuss with you on how to get
better results from your PPC marketing!
Book Your Free
PPC Audit
Do you already know that your PPC accounts need
improvement? If so book in now for your free PPC
audit, we will show you how to get better results!
Will Your Brand be our next happy Pay per Click Ads client ?
The Brief:
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
55%
Conversion rate up:
62%
New customer orders up:
21%
CTR up:
50%
Cost per new customer order down:
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It:
Regular comprehensive reviews of search data
Addition of targeted remarketing
Keyword research into diet plan trends and programs
Setup of data driven bidding strategies
Use of dynamic search campaigns
Full review of negative keywords and placements
Diet Plan Brand:
“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.
About Diet Plan Brand:
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
Quotes from the Client:
““PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.””
~ Client under NDA
About Diet Plan Brand
A leading UK diet plan needed assistance with very high new customer acquisition costs as well as limiting the impact of competitor bidding on their brand search terms. Previous management had hit a plateau and they wanted a fresh approach, that could also deliver account growth.
Do you want better PPC results?
This is what your brand’s journey could look like
Book your free consultation with Dan one of our resident PPC experts. Dan will help you drive better results with world-class Google Ads PPC Management
We generated an average of 10.1x ROAS for our ecommerce clients.
consultation
precise execution
and continuous optimisation
transparent reporting
and dedicated support
and
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
The Diet Plan Brand
“PPCGeeks have cut the cost of acquiring new customers significantly and grown our Google and Bing accounts with quality optimisations.”
~ Client under NDA
Quotes from
PPC Geeks
“PPCGeeks are very responsive and always gives a considered view on questions we pose, results have been improving well and happy with performance.”
“The cost of orders from non brand search terms fell from over £350 to £200 during our first few months of management. At the same time, we stabilised the brand search term CPC, ensuring that intense competitor bidding didn’t impact the cost of brand aware searchers.
– PPC Geeks Team
See More of the PPC Geeks Case Studies
IT Bay
Saw a 65% increase in revenue over 6 months
Just Go
Had a 921% Increase in
CTR
Books2Door
Saw a 33% Increase of Conversion Rate
Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
