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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Can I Talk to an AI Online for Free? Discover Your Options Today!

Curious to know, Can I Talk to an AI Online for Free? Discover the best free AI chatbots and how to use them without spending a penny.

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User chatting with AI through secure online platform – Can I Talk to an AI Online for Free

Can I Talk to an AI Online for Free? Discover Your Options Today!

Curious to know, Can I Talk to an AI Online for Free? Discover the best free AI chatbots and how to use them without spending a penny.
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March 31, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Google Agrees to $100 Million Settlement in Google Ads Class Action Lawsuit

Google Ads Class Action Lawsuit: Google agrees to $100M settlement over claims of overcharging advertisers and misleading on ad discounts.
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March 31, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Discover the Best PPC Advertising Agency in London for Targeting High-Demand UK Locations

Discover the best PPC advertising agency in London to grow your business with tailored strategies for high-demand locations across the UK.
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March 30, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Be a Winner: Harnessing Actionable Insights in Digital Advertising for Success

Unlock success in digital advertising with data-driven insights. Optimise content, analyse trends & connect with your audience effectively.
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March 29, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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Understanding ⚙️ GA = Google Analytics: A Comprehensive Guide for Digital Marketers

Google Analytics, often abbreviated as ⚙️ GA = Google Analytics, is a vital tool for any digital marketer. It offers insights into how users interact with your website, helping you make informed decisions about your marketing strategies. This guide aims to break down the essential features of Google Analytics, explain how to navigate its latest…
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March 28, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Upcoming Changes to Google Merchant Center Click Reporting: What You Need to Know

Google has announced significant changes to the click reporting system in Google Merchant Center, set to take effect on April 21, 2025. This update aims to align the click reporting metrics in Merchant Center with those used in Google Ads, potentially impacting how advertisers interpret their data. Key Takeaways Click reporting in Google Merchant Center…
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March 27, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Discover the Top PPC Ad Agencies UK: Your Guide to the Best PPC Agencies for 2025

Finding the right PPC agency can feel like searching for a needle in a haystack, especially with so many options available in the UK. This guide aims to help you identify the top PPC ad agencies in the UK for 2025, making it easier for you to choose a partner that truly understands your needs.…
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March 26, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Google Ads performance metrics and search terms visualisation.

Google Ads Enhances Performance Max Campaigns With Search Terms Visibility

Google has announced a significant update to its Performance Max campaigns, allowing advertisers to see which search terms are triggering their ads. This enhancement aims to provide greater transparency and control, addressing previous criticisms regarding the lack of visibility in automated campaigns. Key Takeaways Performance Max search terms are now visible in the standard Search…
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March 25, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Business professional analysing digital marketing on laptop.

Is Google PPC Worth It? A Comprehensive Analysis for Businesses in 2025

In today’s fast-paced digital landscape, businesses are constantly looking for effective ways to reach their target audience. One method that has gained significant traction is Pay-Per-Click (PPC) advertising, particularly through platforms like Google Ads. As we step into 2025, many companies are left wondering: is Google PPC worth it? This article delves into the cost-effectiveness,…
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March 25, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Business team discussing PPC agency costs in a meeting.

Understanding How Much PPC Agencies Charge in the UK: A Comprehensive Guide

In the ever-evolving world of digital marketing, understanding how much PPC agencies charge in the UK can be a bit tricky. With various pricing structures and factors at play, businesses often find themselves confused about what to expect. This guide aims to clarify the costs associated with PPC services, helping you make informed decisions about…
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March 23, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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