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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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See all our blog posts

Team of professionals collaborating on AI projects.

Dataiku: Your All-in-One Platform for Enterprise AI

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February 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A laptop displaying digital marketing analytics, symbolising PPC campaign success with various online advertising and social media icons floating around.

Mastering PPC: Three Key Principles for PPC Campaign Success

Discover the three key principles for PPC campaign success: track effectively, strategise with purpose, and focus on quality conversions.
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February 19, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

A smiling digital marketer working on a laptop with a futuristic background of analytics icons, graphs, and data points. The image represents the Performance Max Usefulness Indicator, showcasing how digital tools enhance marketing effectiveness.

Google Ads Unveils New Performance Max Usefulness Indicator to Enhance Campaign Insights

Google Ads has launched the Performance Max Usefulness Indicator, enhancing campaign insights for advertisers.
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February 18, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Multichannel Ecommerce: Sell Everywhere, Manage Everything

Explore Multichannel Ecommerce! Sell everywhere, manage efficiently, and boost your brand's reach and revenue.
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February 12, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Professionals networking at a TOFU Marketing event, exchanging ideas and strategies.

TOFU Marketing: Attract, Engage, and Convert Your Audience

Master TOFU Marketing: Learn how to attract, engage, and convert your audience with top funnel strategies.
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February 11, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Retailers engaging in digital marketing and online shopping.

The Ultimate Guide to WordPress PPC Campaigns for UK Retailers

Master WordPress PPC campaigns for UK retailers. Discover expert tips on setup, targeting, and optimisation.
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February 6, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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International Expansion PPC Case Studies

Real-life case studies of international expansion PPC campaigns. Learn from successful campaigns and discover strategies for global growth.
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February 6, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Mastering Conversion Rate Optimisation: A Guide to Boosting Your PPC Success

Explore the essentials of Conversion Rate Optimisation (CRO) with Chris from PPC Geeks. Learn how to turn clicks into customers!
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February 5, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Two business professionals discussing strategies while viewing Google Ads for Businesses data and campaign analytics on a computer screen in a modern office setting.

Navigating the New Landscape of Google Ads for Businesses: What You Need to Know

Explore the recent changes in Google Ads for businesses in 2025, including new costs, automation, and the importance of first-party data.
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February 5, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

PPC News January 2025 - Futuristic AI-powered PPC advertising with holographic dashboards, performance analytics, and a high-tech digital marketing interface.

PPC News January 2025: The Biggest Updates That Will Shape Your Year!

Stay ahead with the latest PPC News January 2025! Discover key updates, AI trends & strategies to boost your ad performance. Read now!
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February 5, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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