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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you’ll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

Will You Be Our Next Happy PPC Ads Client?

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  • ChatGPT Ads conversational advertising showing sponsored AI conversations between users and advertisers

    ChatGPT Ads Are Becoming Conversations: What Advertisers Need to Know

    Key takeaways OpenAI is testing Sponsored Agents, allowing people to move from seeing an advert into a separate conversation with the advertiser. The new format could change advertising from a…

See all our blog posts

  • ChatGPT Ads Are Becoming Conversations: What Advertisers Need to Know

    ChatGPT Ads Are Becoming Conversations: What Advertisers Need to Know

    Key takeaways OpenAI is testing Sponsored Agents, allowing people to move from seeing an advert into a separate conversation with…

  • Google Ads Product Value Optimisation: What Ecommerce Advertisers Need to Know

    Google Ads Product Value Optimisation: What Ecommerce Advertisers Need to Know

    Key takeaways Google Ads is testing Product Value Optimisation, a new beta designed to give ecommerce advertisers more control over…

  • Microsoft Ads API and What It Means for Your Campaigns

    Microsoft Ads API and What It Means for Your Campaigns

    Microsoft Ads API changes add search to landing page reporting, PMax device exclusions and LinkedIn targeting. See what to fix…

  • Copilot Ad Sitelinks: How AI Search Changes Google Ads Budgets

    Copilot Ad Sitelinks: How AI Search Changes Google Ads Budgets

    Copilot ad sitelinks are moving paid search into AI results. See the budget, tracking and testing fixes UK advertisers should…

  • Facebook Ads Not Spending: 6 Quick Fixes

    Facebook Ads Not Spending: 6 Quick Fixes

    You've launched a Meta campaign, the ads are approved, the status says Active, and the budget is still sitting untouched.…

  • Google Shopping Feed Template: The UK SME Guide

    Google Shopping Feed Template: The UK SME Guide

    You've updated a product price on your website, but Merchant Center still shows the old figure. A popular item has…

  • Conversion Rate Tracking: What It Is and Why It Matters

    Conversion Rate Tracking: What It Is and Why It Matters

    You've increased your Google Ads budget, sales have risen, and the dashboard looks positive. Yet you still can't answer the…

  • Demand Gen Drop: The Advertiser’s Guide for UK PPC Teams

    Demand Gen Drop: The Advertiser’s Guide for UK PPC Teams

    Demand Gen Drop brings YouTube, Gmail and Maps changes. See how UK PPC teams should test creative, feeds, tracking and…

  • Remarketing Lists for Search Ads RLSA: A Practical Guide

    Remarketing Lists for Search Ads RLSA: A Practical Guide

    A customer lands on your website, compares two products, leaves, and returns to Google later with a more specific search.…

  • Performance Max Assets: A Practical Guide for UK Advertisers

    Performance Max Assets: A Practical Guide for UK Advertisers

    You've launched a new Performance Max campaign, uploaded a Merchant Center feed and added a few headlines, then watched Google…

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