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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Pay Per Click (PPC)

Illustration for the real cost of adwords UK business guide explaining Google Ads budgets and pricing

The Real Cost Of Adwords: A UK Business Guide

The real cost of Adwords for UK businesses, including typical budgets, cost drivers, and what it takes to compete on Google Ads.
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January 19, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

How Trade Suppliers Should Track PPC ROI from click to credit account for trade suppliers

From Click to Credit Account: How Trade Suppliers Should Track PPC ROI

How trade suppliers should track PPC ROI by linking ad clicks to CRM and approved credit accounts for a true revenue view.
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January 18, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

PPC Management UK blog featured image for a guide to driving growth for SMEs through better PPC strategy

PPC Management UK: Your Guide to Driving Growth for SMEs

PPC Management UK for SMEs: reduce wasted spend and drive growth with expert strategy and ongoing optimisation.
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January 17, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Illustration for UK Building Suppliers competing with Screwfix and B&Q on Google Ads

How UK Building Suppliers Can Compete with Screwfix and B&Q on Google Ads

UK building suppliers can compete with Screwfix and B&Q on Google Ads using smarter targeting and high-intent keywords.
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January 16, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Illustration promoting a guide to mastering PPC in Amazon for UK sellers

Mastering PPC in Amazon: A Complete Guide for UK Sellers

PPC in Amazon gives your products premium visibility and drives more sales by only paying when shoppers click.
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January 15, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Why Most Google Ads Fail for Building Product Suppliers explained with a trade-focused Google Ads strategy

Why Most Google Ads Fail for Building Product Suppliers (And How to Fix It)

Why Google Ads fails building product suppliers—and how a trade-first approach cuts wasted spend and drives contractor leads, not DIY clicks.
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January 14, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

How to Find Competitors Keywords for PPC success through strategic keyword research

How to Find Competitors Keywords for PPC Success

How to find competitors keywords using tools like Semrush and Ahrefs to uncover paid and organic gaps and build a smarter search strategy.
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January 13, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

What is Good CTR explained with UK benchmarks for search and social advertising

What is Good CTR? UK Benchmarks for Search and Social Ads

Discover what is good ctr: UK benchmarks for search, shopping, and social ads with actionable tips to boost performance.
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January 12, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

How to Manage PPC Campaign using proven steps and structured optimisation

Master How to Manage PPC Campaign with Proven Steps

Learn how to manage ppc campaign with practical tips on setup, optimization, and reporting to drive UK business results.
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January 11, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Price of AdWords for UK businesses explained with clear cost insights

The Real Price of AdWords for UK Businesses

Price of AdWords for UK businesses explained, with typical monthly spends from £500 to £10,000+, shaped by goals, industry and competition.
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January 10, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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