Google Pulls Auction Insights from Looker Studio: What Advertisers Need to Know

Google Pulls Auction Insights from Looker Studio: Google has announced the removal of Auction Insights from Looker Studio, a move that will require advertisers to adjust their fields by September. This change means several competitive metrics will now only be available in Google Ads.

Key Takeaways for Google Pulls Auction Insights from Looker Studio

• Removal Date: Existing data sources will lose access to Auction Insights on September 23.
• Affected Metrics: Domain, Average Position, Impression Share, Outranking Share, and other critical competitive analysis metrics.
• Action Required: Advertisers need to proactively remove these fields from their Looker Studio reports to avoid disruptions.
• Alternative Access: Auction Insights will still be available in Google Ads.

Impact on Advertisers

Auction Insights has been a crucial tool for advertisers, providing competitive data that helps them understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will necessitate adjustments in Looker reports and strategy tools.

Fields Impacted

The following Auction Insight metrics will be affected:

• Domain
• Average Position
• Impression Share
• Outranking Share

These metrics are essential for competitive analysis and will now only be accessible through Google Ads.

Google Pulls Auction Insights from Looker Studio: Action Needed

Advertisers should take the following steps to ensure their reports remain functional:

1. Remove Auction Insights Fields: Proactively remove these fields from Looker Studio reports and charts.
2. Adjust Reporting Strategies: Revert to using Google Ads for competitive metrics.

Failing to take these steps could result in broken reports, impacting the ability to track and optimise ad performance effectively.

Bottom Line

Google Pulls Auction Insights from Looker Studio: While the removal of Auction Insights from Looker Studio is a significant change, advertisers can still access all competitive analysis metrics in Google Ads. Adjusting reporting strategies and tools will be essential to continue tracking competitive performance metrics effectively.

Sources

• Google removes Auction Insights from Looker Studio, Search Engine Land.