Beyond The Bid | PPC Geeks January 2025 Newsletter ✉️

💡 Stay Ahead with This Month’s PPC Insights 💡

👀 Estimated reading time: 2-3 minutes.

Welcome to PPC Geeks January 2025 Newsletter!

How are those New Year’s resolutions going?

📰 Key Updates for Your PPC Campaigns This Month!

Rest assured, the Geek’s are already jumping on these to optimise your accounts for you.

#1: New Brand Guidelines for Performance Max

Starting January 20, 2025, Google requires all new Performance Max campaigns to include business name, standard logo, and landscape logo assets at the campaign level. This update aims to improve brand consistency across automated ad formats. Read more here 👉

PPC Geeks Take: This change aligns with our focus on creating consistent, recognisable campaigns. By centralising assets, advertisers can better communicate their brand’s identity across formats.

#2: Campaign-Level Negative Keywords for Performance Max

Google is rolling out a beta feature that allows advertisers to add campaign-level negative keywords to Performance Max campaigns. This long-requested functionality gives more control over ad targeting and helps avoid irrelevant searches. Read more here 👉

PPC Geeks Take: We’ve been anticipating this update for some time. It’s a powerful tool for reducing wasted ad spend and ensuring your campaigns target the right audience.

#3: Upcoming Google Ads API Updates

Google Ads API Version 18 does not yet support the new brand guidelines. Future API updates will enable advertisers to create and manage campaigns with these guidelines. Read more here 👉

PPC Geeks Take: Staying ahead of API updates ensures our clients benefit from seamless integrations and cutting-edge campaign management capabilities.

💼 Client Case Study Spotlight

Just Go: Driving Travel Bookings to New Heights

When Just Go approached us, they were struggling to achieve scalable results in a competitive travel sector. Through strategic bidding, audience segmentation, and creative optimisation, we transformed their campaigns. In just six months, their revenue grew by 78%, click-through rates improved by 215%, and bookings increased by 90%. Read more here 👉

📝 PPC Geeks Company Updates

The new year has brought a renewed focus on collaboration and innovation. Our team kicked off 2025 with strategy workshops and goal-setting sessions, ensuring we’re aligned to deliver exceptional results for our clients.

🎟️ ICYMI

• Video: Why PPC is a Marathon, Not a Sprint
• Blog: Unlocking the Power of Persona Mapping for E-Commerce Success
• Podcast: Bridging PPC-Specific Advice With Marketing Strategy – Episode 6

🤓 PPC Tip for January

Now is a great time to review your cross-platform approach for 2025. Have you considered expanding out to other paid media channels? Speak to your Client Manager and we can put together a package and deal for you to expand to Meta, Bing, LinkedIn and more if you need.

📞 Get in Touch

If you have any questions or need further assistance with your campaigns, please don’t hesitate to reach out to your Client Manager. We’re here to help you succeed.

Open communication ensures we can tailor our services to meet your specific needs effectively.

Thanks for reading the PPC Geeks January 2025 Newsletter and partnering with us! See you in February.

~ The PPC Geeks Team