AI Search Insights & Google’s Virtual Try-On – June 2025 PPC Essentials – Beyond the Bid

💡 June 2025 PPC Essentials: Summer Solstice & PPC Innovation

👀 Estimated reading time: 2-3 minutes.

Hello PPC Enthusiasts,

Summer is here and the solstice is upon us! With brighter days, longer evenings, and holidays on the horizon, June is all about energizing your PPC strategy to match the season.

📰 Essential News for Your PPC Campaigns!

#1: AI Search Visitors Worth 4.4× More Than Organic Traffic

A recent study reveals that visitors from AI-powered search platforms convert at 4.4× the rate of traditional organic traffic—and by 2027, AI search could rival traditional search in economic value. This signals a major shift in how users behave online. Learn More 👉

PPC Geeks’ Take: Capitalising on AI search channels early can deliver significantly higher ROI per visitor—optimise your content and bidding strategies accordingly.

#2: Google Shopping Adds AI Mode & Virtual Try-On

Google has launched major updates to Shopping: an AI Mode shopping assistant and virtual “Try-On” for apparel using your photo. AI Mode also features agentic checkout and real-time price tracking—bringing a seamless, shopping-as-chat experience to Search. Learn More 👉

PPC Geeks’ Take: These features mark a shift toward conversational commerce—ensure your product feeds are AI-ready and creatively optimised for visual shopping experiences.

#3: LinkedIn Ads Tests “Drive Growth” Modules

LinkedIn Ads is piloting new “Drive Growth” ad modules designed to promote lead generation and business growth through Q&A formats, buyer guides, and downloadable assets—integrated directly in the platform. Learn More 👉

PPC Geeks’ Take: LinkedIn’s Drive Growth modules can enhance conversions with value-led content—test them for your B2B funnels to boost lead quality.

🏆 Company News: Summer Team Meetup

As a fully remote team, we meet twice a year for in-person collaboration—and summer is our next chance! This year we’ll tackle the Cube challenge, share good food, and foster team bonding to fuel creativity through the rest of 2025.

📌 June 2025 PPC Essentials: In Case You Missed It (ICYMI):

• 🗒️ Article: Mastering Key Components of a Successful PPC Campaign Everything you need to know to get your PPC fundamentals right.
  👉 Read here
• 🍿 Video: Maximising PPC With Smart Bidding Tactics Leverage automated bidding strategies for better results.
  👉 Watch here
• 🎧 Podcast: All Things PPC Podcast Ep9: A–Z of PPC Deep dive into PPC topics from A to Z.
  👉 Listen here

Wishing you a spectacular start to summer and a solstice filled with sunshine!

Warm regards,
The PPC Geeks Team

💡 P.S. Planning for Q3? Our FREE PPC Audit helps ensure your campaigns are on track.

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