💡 March PPC Insights: Navigating Global Success and Consent Updates 💡

💡 March PPC Insights: Navigating Global Success and Consent Updates 💡

👀 Estimated reading time: 2-3 minutes.

Hello PPC Enthusiasts,

March is here, marking a key transitional period. Our seasonal clients are either wrapping up their winter peaks or preparing for summer surges. To support these shifts, our team is deep into Quarterly Business Reviews (QBRs), crafting customised strategies to ensure each client’s success.

📰 Top PPC News You Need!

#1: Google’s Ad Review Process Combines AI and Human Evaluation

Google has clarified its ad review method, highlighting a hybrid model that integrates AI systems with human oversight. This dual-layered approach enhances policy enforcement and safeguards the advertising ecosystem. Read more here

PPC Geeks’ Insight: Advertisers who grasp this approach can proactively align their ads with Google’s policies, minimising compliance risks.

#2: Google Ads Enhances Channel Control for Demand Gen Campaigns

Google Ads now offers advertisers greater control over ad placements within Demand Gen campaigns across its properties. However, individual channel segmentation (YouTube, Discover, Gmail) remains unavailable, limiting granular performance insights. Read more here

PPC Geeks’ Insight: Though improved placement control is beneficial, keep a close eye on overall performance metrics due to the lack of detailed reporting.

#3: Microsoft Advertising Mandates Consent Compliance

From 5 May, Microsoft Advertising requires explicit user consent for tracking identifiers targeting users in the EEA, UK, and Switzerland. Non-compliance risks campaign disruptions and tracking issues. Read more here

PPC Geeks’ Insight: Update your consent management procedures promptly to maintain seamless campaign operations.

🚨  Are You Ready for Consent Mode v2 (really!)?

Consent mode is a hot topic, as highlighted in our news section. Simply having a cookie banner isn’t enough; you need to be Consent Mode v2 compliant. Over 70% of the accounts we’ve audited in the last quarter were not prepared – we can help! We recommend using either CookieYes or CookieBot. If you need assistance with implementation, get in touch.​

📊 PPC Geeks Spotlight: Global Expansion Wins

Our clients have experienced remarkable growth by expanding PPC campaigns internationally, successfully reaching audiences across Europe and the U.S. through tailored multilingual strategies. Considering global expansion? Discover these inspiring success stories here.

🏆 Team Focus: Preparing for Seasonal Shifts

Our team is fully engaged in QBRs to adapt strategies for seasonal transitions. Whether winding down from winter or ramping up for summer, we’re ensuring every client is strategically positioned for optimal results.

📌 In Case You Missed It (ICYMI):

• Podcast: Offline Conversion Tracking Explained – All Things PPC Podcast Ep10
  Unlock the power of offline conversions to boost PPC performance.
  👉 Listen here
• Video: The Ultimate Guide to PPC Ad Networks
  Explore how different ad networks can amplify your campaign success.
  👉 Watch here
• Article: Boosting Sales: An In-Depth Shopify PPC Guide for UK E-Commerce Success
  Discover strategies to significantly boost your Shopify PPC performance.
  👉 Read here

Stay ahead with PPC Geeks.

Have a productive month,
The PPC Geeks Team

💡 P.S. Is your PPC strategy current? Request your FREE PPC Audit now to ensure you’re set for success.
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