From Bidding Smarter to Beating Competitors: PPC News June 2025 Highlights

Key Takeaways:

• Learn how to align PPC campaigns with product-level intent to drive more qualified traffic.

• Discover which ad formats work best for ecommerce growth—Google Shopping, Performance Max, or DSA.

• Get practical tips for optimising ROAS while scaling sales in competitive retail markets.

Key Takeaways:

• Compare reach, cost-per-click, and demographic differences between Google and Bing in the UK market.

• Understand why Bing Ads often delivers lower CPCs and higher ROI in certain B2B and mature audiences.

• Decide when to diversify your PPC strategy across platforms for maximum budget efficiency.

Google Ads vs Facebook Ads A UK SME Guide

• Discover whether your goal is demand capture (Google) or demand creation (Facebook)—and why it matters.

• Explore ad formats and targeting options across both platforms tailored to SME budgets.

• Learn how integrating both platforms can improve customer acquisition and lifetime value.

Master PPC Competitor Research to Outperform Rivals (PPC News June 2025)

Key Takeaways:

• Identify your top PPC competitors and spy on their keywords, ads, and landing pages.

• Use competitive insights to plug gaps in your own campaigns and sharpen your messaging.

• Learn tools and tactics to make competitor research a regular, repeatable growth strategy.

The Ultimate 8-Point PPC Audit Checklist for 2025

Key Takeaways:

• Follow a proven audit structure to uncover wasted ad spend and tracking blind spots.

• Ensure your targeting, ad copy, bidding, and measurement are aligned with current goals.

• Use the checklist as a quarterly performance tool to keep campaigns lean and efficient.

Google Ads Smart Bidding Guide: Unlock Higher ROI with AI

Key Takeaways:

• Understand how Smart Bidding works—and when to trust it vs when to take control.

• Discover the best bidding strategies for different campaign types (e.g., Max Conversions, tROAS).

• Learn how to feed the algorithm with better data for stronger automated performance.

Enhanced Incrementally Testing: Beyond A/B Experiments for Deeper ROI Insights (PPC News June 2025)

Key Takeaways:

• Learn what incrementality testing is and how it offers deeper insight than traditional A/B.

• Discover how to measure true lift from ad campaigns rather than vanity metrics.

• Use incrementality frameworks to optimise budgets and prove campaign value to stakeholders.

Get Set for a Stronger July

With July in full swing, now is the time to take what you’ve learned and put it into action. The insights from June’s top PPC stories highlight where the industry is heading and where your next wins could come from—whether that’s smarter use of AI, better channel selection, or strategic testing.

At PPC Geeks, we’re here to help you seize that momentum. Our free PPC audit reveals inefficiencies, uncovers new growth opportunities, and gives you a custom action plan to improve performance. If you’re ready to make this summer count, we’re ready when you are.

👉 Get Your Free PPC Audit Today