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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Google Unveils AI Max for Search Campaigns Amid Mixed Reactions

Google has officially launched AI Max, a new suite of automation features for its Search campaigns, designed to enhance targeting and creative capabilities. While the tech giant promotes AI Max as a performance booster, the advertising community is divided, with some expressing excitement and others voicing concerns about control and transparency. Key Takeaways AI Max…

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Futuristic search interface with AI elements and vibrant colours.

Google Unveils AI Max for Search Campaigns Amid Mixed Reactions

Google has officially launched AI Max, a new suite of automation features for its Search campaigns, designed to enhance targeting and creative capabilities. While the tech giant promotes AI Max as a performance booster, the advertising community is divided, with some expressing excitement and others voicing concerns about control and transparency. Key Takeaways AI Max…
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May 11, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Team collaborating on PPC strategies in a modern office.

Mastering Enterprise-level PPC Management: Essential Strategies for Success

Managing PPC at an enterprise level comes with its own set of hurdles. From juggling large budgets to coordinating across various teams, it’s a tough job. But with the right strategies in place, businesses can turn these challenges into opportunities for growth. This article will explore essential strategies for mastering enterprise-level PPC management, ensuring that…
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May 11, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Laptop with marketing dashboard and notepads on desk.

Exploring the Possibility: Can You Do PPC Without a Website?

In today’s digital marketing landscape, many people wonder, “Can you do PPC without a website?” The answer is yes, and in fact, there are various strategies to effectively utilise pay-per-click advertising even if you don’t have a traditional website. This article explores how to navigate PPC campaigns without a website, the alternative platforms available, and…
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May 10, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Futuristic hand interacting with a glowing search bar.

Google Unveils AI Max: A Game Changer for Search Campaigns

Google has officially launched AI Max, a new feature for Search campaigns designed to enhance ad targeting and creative capabilities. This beta rollout aims to help advertisers adapt to the evolving landscape of AI-driven search, promising improved performance and greater control over ad placements. Key Takeaways Enhanced Query Matching: AI Max uses advanced AI to…
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May 9, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Horizontal 3:2 image with the title Understanding Manual CPC in 2025 and a steering wheel icon symbolising control over ad bidding strategies

Understanding ⚖️ Manual CPC = Manual Cost Per Click: A Comprehensive Guide for 2025

Gain insights into Manual CPC and its role in digital advertising. Take control of your bids for improved campaign success.
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May 9, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Unlocking Online Success: How WordStream Simplifies Digital Advertising

WordStream simplifies digital advertising, making PPC management easy for marketers at all skill levels. Explore its features now.
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May 8, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Google Ads Unveils AI Max: A Game Changer for Search Campaigns

What Is AI Max? Uncover how this innovative tool can increase conversions and dynamically create ads for your campaigns.
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May 7, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Man analysing PPC performance data on a printed report, surrounded by digital screens showing charts and graphs related to pay-per-click advertising.

Understanding What is the PPC Payment Model: A Comprehensive Guide

Learn how the PPC payment model works, why it's cost-effective, and how to optimise your campaigns for success. From bidding to keywords!
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May 6, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professionals reviewing digital advertising metrics on a tablet and smartphone, with charts displayed, while others discuss in the background.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

Explore The Success Illusion in Digital Ads. Understand how misconceptions can mislead marketing success stories.
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of a digital advertiser using a laptop, with a dashboard behind them showing campaign data and tips for using expanded Search themes in Performance Max campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Explore the latest update on Performance Max Campaigns Expanded Search Themes, allowing up to 50 Search themes for better targeting.
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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