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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Federal Judge Declares Google’s Ad Tech Monopoly Illegal

A federal judge has ruled that Google holds an illegal monopoly in the online advertising technology market, marking a significant victory for antitrust regulators. This ruling follows a lengthy trial and adds to the growing scrutiny of Google’s business practices, particularly in the wake of its previous antitrust challenges. Key Takeaways U.S. District Judge Leonie…

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Courtroom with judge, gavel, and Google logo backdrop.

Federal Judge Declares Google’s Ad Tech Monopoly Illegal

A federal judge has ruled that Google holds an illegal monopoly in the online advertising technology market, marking a significant victory for antitrust regulators. This ruling follows a lengthy trial and adds to the growing scrutiny of Google’s business practices, particularly in the wake of its previous antitrust challenges. Key Takeaways U.S. District Judge Leonie…
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April 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Diverse professionals in a business meeting discussing digital ads.

Observing the Giants: Insights from the Winners in Digital Ads Strategy

In the fast-paced world of digital advertising, understanding the strategies of leading brands can provide invaluable insights for marketers. This article, titled “Observing the Giants: Learning from the Winners in Digital Ads,” explores the evolving landscape of digital advertising, highlighting successful campaigns, innovative targeting methods, and the role of creativity in crafting effective ads. By…
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April 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Diverse team collaborating in a sustainable business environment.

Maximising ROI: Innovative Approaches for Sustainable Growth in 2025

As we approach 2025, businesses are increasingly focusing on sustainable growth strategies that not only drive profits but also consider environmental and social impacts. Maximising ROI in this context means adopting innovative approaches that balance immediate financial returns with long-term sustainability goals. In this article, we’ll explore various strategies to enhance returns while ensuring that…
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April 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Gavel and computer screen with online ads.

Google Faces Major Antitrust Ruling Over Ad Tech Monopoly

A federal judge has ruled that Google holds illegal monopolies in the online advertising technology sector, marking a significant setback for the tech giant. This ruling, delivered by U.S. District Judge Leonie Brinkema, highlights Google’s anticompetitive practices in the publisher ad server and ad exchange markets, which have been deemed harmful to competition and consumers…
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April 19, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A professional analysing PPC data in a modern office.

Exploring the Question: Is PPC a Good Career Choice in 2025?

As we look ahead to 2025, the landscape of digital marketing continues to shift, and one area that stands out is Pay-Per-Click (PPC) advertising. With the rise of e-commerce, the integration of artificial intelligence, and an ever-growing demand for online visibility, many are asking: is PPC a good career? This article explores why a career…
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April 18, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Robot and human in a modern business environment.

Is AI Good or Bad? Unpacking the Dual Nature of Artificial Intelligence in Today’s Society

Artificial Intelligence (AI) is a hot topic these days, and opinions on it are pretty divided. Some folks see it as a tool that can solve our biggest problems, while others worry it’s a recipe for disaster. The truth is, AI has both its ups and downs, and it’s essential to look at both sides…
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April 17, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Modern workspace displaying Google Ads dashboards and digital marketing tools, illustrating efforts to address Ad Violations in India

Google Takes Strong Action Against Ad Violations in India, Suspends 2.9 Million Accounts

Google cracks down on ad violations in India, suspending 2.9M accounts and removing 247M ads in 2024 to ensure a safer online environment.
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April 17, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A man and woman in a business setting having a focused discussion with a laptop in front of them and a performance chart visible in the background.

Determining the Right Fee: How Much Should I Pay Someone to Manage My Google Ads?

Get the best tips on how to manage my Google Ads effectively and understand management costs like flat fees and hourly rates.
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April 16, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Business professional analysing digital data on a laptop.

Understanding How Google PPC Works: A Comprehensive Overview

Learn about Understanding How Google PPC Works and how it drives targeted traffic to boost your online visibility.
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April 15, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Temu Withdraws From Google Shopping Ads Amid Cost Pressures

Temu withdraws from Google Shopping as of April 9, 2023. Learn how rising costs impact this e-commerce platform's strategy.
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April 15, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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