Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Google Retires Keyword Forecasting for Keywords & Ad Groups


Google Retires Keyword Forecasting for Keywords & Ad Groups

Google paid search have decided to retire individual and ad group keyword forecasting in Google Keyword Planner. The move that has left many in the industry with raised eyebrows. In this article, we’ll take a closer look at this development, focusing on its implications.

The End of an Era: Adieu to Individual & Ad Group Keyword Forecasting

Google Keyword Planner has long been an indispensable tool for advertisers setting up PPC Ads. Unfortunately, it’s now official that individual and ad group keyword forecasting is no longer available, although historic keyword data remains up. Losing this feature leaves advertisers without access to several vital insights. This includes metrics such as projected spend, estimated clicks and impressions, and competition levels. These metrics are still available at the campaign level.

Google’s official stance, via liaison Ginny Marvin, is that very few companies were using the feature. Some are sceptical, interpreting this move as another step towards Google reducing transparency and limiting the availability of data.

Alternatives and Remaining Resources

Despite the discontinuation of individual and ad group keyword forecasting, it’s important to note that campaign-level forecasts and historical keyword-level data remain accessible. In light of these changes, it is imperative for paid search specialists to explore these remaining resources and adapt their strategies accordingly.

Do you need help navigating changing data? Do you want to take your Google Pay Per Click Advertising to the next level? Let us transform your advertising campaigns into a well-oiled, high-performing machine that yields exceptional results. Discover the power of effective paid search; partner with us today and take your online marketing to the next level. Contact us today.

Read more about Google retiring Keyword forecasting here.


Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Search Blog

Free PPC Audit

Subscribe to our Newsletter


The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.


"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 163 Reviews Here

ppc review