Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Google Pay Per Click Advertising: Boost Your Marketing Strategy


Google Pay Per Click Advertising: Boost Your Marketing Strategy

Google Pay Per Click Advertising is a vital part of any successful marketing strategy and business plan. It encompasses everything from Display Ads and Google Shopping to Gmail and App Ads. This article explores the significance of Pay Per Click, discusses different aspects of PPC advertising, and delves into how it can help businesses maximise their ROI. By implementing expert Pay Per Click strategies, businesses can drive results and ensure maximum ROI. Let’s take a closer look at the key takeaways from this article:

Key Takeaways

  • Pay Per Click is crucial to maximise ROI in online marketing
  • Expert Pay Per Click strategies can drive results
  • Implementing smart Pay Per Click strategies is the key to success
  • By optimising the different aspects of PPC advertising, such as cost per click Google, ad impressions, and click-through rate, higher ROI can be achieved
  • Partnering with an experienced web agency can help your business succeed in Pay Per Click campaigns

Google Pay-Per-Click Advertising Strategies

Discovery Ads

Discovery Ads are a powerful tool in the Google Ads PPC arsenal, designed to capture the attention of potential customers as they browse through Google’s various feeds. These ads are tailored to fit seamlessly into the user experience, offering a non-intrusive yet effective way to showcase your brand or products.

When it comes to Discovery Ads, the key is relevance. By leveraging Google’s machine learning, your ads are presented to users who are most likely to find them interesting, based on their past online activity and preferences. This ensures that your message reaches a receptive audience, increasing the likelihood of engagement.

The beauty of Discovery Ads lies in their ability to blend with the content that users are already interested in, making them a natural part of the discovery process.

To maximise the impact of your Discovery Ads, consider the following points:

  • Utilise high-quality, engaging images that resonate with your target audience.
  • Craft compelling Ad Copy for Google Ads that speaks directly to the needs and interests of potential customers.
  • Continuously test and refine your ad creatives and targeting to improve performance over time.

Remember, the goal is to enhance the user’s experience, not disrupt it. With the right strategy, Discovery Ads can be a significant driver of both brand awareness and conversions.

Google Advertising Agency: Targeting Options

Harnessing the power of Google’s targeting options is essential for any campaign aiming to maximise ROI. Highly targeted campaigns are the cornerstone of effective PPC advertising, allowing you to reach specific demographics, locations, and even language preferences. With Google paid search ads, the ability to fine-tune your audience ensures that your message resonates with the right people at the right time.

Demographic targeting is not just about reaching an audience; it’s about connecting with the individuals most likely to engage with your brand. Whether it’s by age, gender, or device type, each parameter you select can significantly impact the success of your ads. Here’s a quick overview of the targeting options available:

  • Location: Target ads to specific geographic areas.
  • Language: Reach users who speak certain languages.
  • Demographics: Focus on age, gender, and more.
  • Device: Tailor ads for mobile, tablet, or desktop users.
  • Remarketing: Engage previous visitors to your website or app.

By leveraging these targeting options, you can craft campaigns that not only capture attention but also drive conversions. It’s about making every click count and ensuring that your advertising budget (follow this to work out how much should your PPC budget be?) is invested in reaching those who are most interested in what you have to offer.

Remember, the key to maximising your ROI lies in continuous optimisation. Regularly auditing your Google Ads can reveal insights into which targeting options are performing best, allowing you to adjust your strategy and improve results over time.

Remarketing Ads

Remarketing Ads are a powerful tool in the arsenal of any Google Ads Expert, offering a second chance to engage with users who have previously interacted with your website or ads. By keeping track of these visitors, remarketing allows you to serve highly targeted ads that remind and encourage them to return and complete a purchase. The key to successful remarketing is personalisation; tailoring ads to reflect the specific products or services that users showed interest in can significantly boost conversion rates.

Here are some strategies to enhance your remarketing efforts:

  • Create separate retargeting lists for different visitor types, such as product viewers or cart abandoners.
  • Limit ad exposure to avoid ad fatigue, with a recommended cap of three to five times daily per user.
  • Regularly review and adjust your campaigns for continuous improvement.

Remarketing is not just about recapturing lost sales; it’s a strategic move to keep your brand top-of-mind and nurture a long-term relationship with potential customers.

Topic & Placement

Understanding the intricacies of Topic & Placement is pivotal for the success of your Google Ads campaigns. By harnessing the power of Google’s algorithms, your ads can be displayed alongside content that shares the same overarching theme, ensuring relevance and engagement. Placement targeting complements this by positioning your ads on websites frequently visited by your target audience, enhancing the likelihood of conversion.

To truly capitalise on these strategies, it’s essential to delve into the data and refine your approach. Regularly reviewing performance metrics allows for the fine-tuning of placements and topics, ensuring your ads resonate with the intended demographic.

Here are some key steps to optimise Topic & Placement:

  • Conduct thorough research to understand your audience’s online behaviour.
  • Utilise tools like Google’s Keyword Planner to identify high-performing topics.
  • Experiment with different placements to find the most effective ones for your ads.
  • Monitor and adjust your strategies based on analytics and performance data.

Remember, a well-executed Topic & Placement strategy can significantly boost your ad’s visibility and effectiveness, leading to a higher ROI.

Google Ads Audit

Conducting a Google Ads Audit is a critical step in refining your advertising strategy to ensure every penny of your budget is working effectively towards your goals. A comprehensive audit can unveil insights that lead to significant improvements in campaign performance. It’s not just about identifying underperforming aspects; it’s about discovering opportunities for optimisation that you might not have considered.

An audit should be a regular part of your PPC routine, offering a chance to recalibrate and align your campaigns with the latest best practises and insights.

Key areas to focus on during an audit include:

  • Account Structure: Ensuring it reflects your Google PPC Marketing objectives.
  • Conversion Tracking: Verifying that all conversions are being tracked accurately.
  • Target Audiences: Are you reaching the right people?
  • High Spending Areas: Analysing where most of your budget is going and why.
  • KPIs Overview: Review main performance indicators against your goals.

By addressing these areas, you can fine-tune your campaigns to maximise ROI. Remember, an audit is not a one-time task but an ongoing process that supports the dynamic nature of Google PPC advertising.

Maximising ROI with Google PPC Advertising

Google Search Ads

Harnessing the power of Google Search Ads is a pivotal step in amplifying your online presence and driving targeted traffic to your website. These text-based adverts appear at the top of Google’s search engine results, offering a prime spot to capture the attention of potential customers actively seeking your products or services.

To maximise ROI with Google Ads, it’s essential to craft compelling ad copy and select the most relevant keywords. This ensures that your ads resonate with your audience and align with their search intent. Here’s a snapshot of key considerations for your Google Search Ads campaigns:

  • Account Structure
  • Conversion Tracking
  • Target Audiences
  • Deep Dives into The Highest Spending Areas
  • Main KPIs Overview
  • Where Your Brand Is Wasting Budget
  • Missed Opportunities

Remember, Google Ads and Analytics differ in attribution models, conversion count, date/time stamp, reporting freshness, and phone call conversions. Keeping these differences in mind is crucial for accurate performance analysis.

Regular audits of your Google Ads account can uncover areas for optimisation. Whether it’s refining your targeting options, adjusting bids, or improving ad creatives, each change can contribute to a better return on investment. Embrace the dynamic nature of PPC advertising and continually adapt your strategies for sustained success.

Google Shopping Ads

Harnessing the power of Google Shopping Ads is a game-changer for e-commerce businesses. By showcasing your product listings directly within Google Shopping, you place your items in the spotlight when potential customers are actively searching for them. Optimising your Google Shopping feed is crucial; it ensures your products are presented attractively, with accurate descriptions and competitive pricing.

To maximise ROI, it’s essential to manage your Google Shopping Ads with precision. Regular audits can identify areas for improvement, such as bid adjustments and feed optimisation.

Consider these key elements for a successful Google Ads campaign in Google Shopping:

  • Product data accuracy and completeness
  • Strategic bidding for better ad placement
  • Regular performance analysis and adjustments

By focusing on these aspects, you can significantly enhance your visibility and attract more qualified leads, driving sales and improving your return on investment. There are many mistakes to avoid in Google Ads, make sure you stay away from as many of these as possible!

Free PPC Audit

If you find yourself asking what is PPC in Google Ads we are here to help? A Free PPC Audit is an invaluable tool for advertisers seeking to refine their Google Ads campaigns and enhance their overall performance. By conducting a comprehensive review of your account, you can uncover areas of overspending, identify low-performing keywords, and optimise ad copy and imagery for better results. A thorough audit paves the way for increased efficiency and maximised ROI.

Consider the following steps to ensure a successful audit:

  1. Review account structure for optimal organisation.
  2. Ensure accurate conversion tracking is in place.
  3. Analyse target audiences and adjust for precision.
  4. Investigate high-spending areas for potential waste.
  5. Evaluate main KPIs to align with business goals.
  6. Identify missed opportunities for expansion.

Remember, not every business qualifies for a free audit. Agencies reserve the right to offer this service to those they deem the best fit. However, taking the initiative to request an audit is the first step towards optimising your PPC strategy.

In the context of troubleshooting, a free audit can also serve as a guide for addressing common issues such as Google Ads not showing. It covers a range of potential problems from account and billing to ad status and search volume. By systematically reviewing each area, you can diagnose and resolve issues that may be hindering your campaign’s visibility and success.

Google Ads Audit

Conducting a Google Ads Audit is a critical step towards maximising your ROI. It’s an opportunity to scrutinise your account’s structure, assess the effectiveness of your campaigns, and identify areas ripe for optimisation. A comprehensive audit can unveil insights that lead to significant cost savings and performance enhancements.

Consider the following focal points during your audit:

  • Account Structure: Ensure your account is organised logically, with campaigns and ad groups reflecting your business goals.
  • Conversion Tracking: Verify that you’re accurately tracking conversions to measure the true success of your campaigns.
  • Target Audiences: Are you reaching the right people? Analyse your audience targeting to confirm that your ads are being seen by potential customers.
  • Keyword Performance: Review which keywords are driving traffic and conversions, and which are not, to adjust your bidding strategy accordingly.

Remember, an audit is not just a one-time task. Regular reviews are essential to keep your Google Ads account in top shape and your campaigns performing at their best.

By taking the time to conduct a thorough audit, you can ensure that every penny of your PPC spend is working as hard as possible for your business. The insights gained can inform your strategy, leading to smarter decisions and a healthier bottom line.

Pay Per Click Company

Choosing the right Pay Per Click company is pivotal for the success of your advertising campaigns. A proficient PPC agency brings a wealth of knowledge and experience, ensuring that your campaigns are not only creative but also data-driven and results-oriented. Partnering with a PPC expert can significantly enhance your campaign’s performance, leading to a better ROI.

Our services encompass a broad range of PPC strategies, including but not limited to:

  • Keyword Research for Google PPC and selection for targeted campaigns
  • Ad creation and optimisation for compelling ad copy
  • Cost-per-click management to reduce campaign costs
  • Landing page optimisation to improve conversion rates

With a focus on smart PPC strategies, our aim is to unlock the full potential of your online marketing efforts. We understand the importance of timely adjustments and strategic planning, especially during peak seasons like Black Friday. Our tailored approach ensures that your campaigns are always aligned with the latest market trends and consumer behaviours. If you are new to this we have put this handy guide together just for you on what is PPC and how does it work?

Whether you’re looking to update your shopping ads, focus on search ads, or use remarketing to reconnect with past visitors, our team is equipped to guide you through every step. Don’t delay in reaching out to us; let’s work together to maximise your online presence and achieve exceptional results.

Why Use Google Adwords

Is Google Adwords Worth It?

Find out if Google PPC is worth it for your brand. When considering the efficacy of Google Adwords, one might ask, “Is it truly worth the investment?” The answer is a resounding yes. Businesses of all sizes can benefit from the targeted and cost-effective nature of PPC advertising. With Google Adwords, you’re not just casting a wide net and hoping for the best; you’re strategically placing your brand in front of potential customers who are actively searching for your products or services.

The flexibility of Google Adwords is unmatched; campaigns can be tweaked in real-time based on performance data, allowing for agile adjustments that align with your marketing goals. Moreover, the platform’s detailed analytics provide invaluable insights into consumer behaviour, enabling advertisers to refine their strategies for maximum impact.

Consider the following points that underscore the value of Google Adwords:

  • Increased Visibility: Your ads can appear at the top of Google search results, immediately catching the eye of potential customers.
  • Control Over Budget: You decide how much to spend, with the ability to pause or adjust spending at any time.
  • Measurable ROI: Track conversions and determine the exact cost per acquisition, making it easier to measure success.

In essence, Google Adwords is a powerful tool for driving growth and achieving a substantial return on investment. It’s a platform that rewards knowledge, strategy, and continuous optimisation.

To further illustrate the point, let’s look at some compelling statistics from PPC Geeks Monthly Updates:

  • 90% of consumers say Google Ads have influenced their buying decisions.
  • 63% of people have clicked on a Google Ad.
  • Google Ads receive 95% of clicks via mobile devices.

These figures highlight the pervasive influence and effectiveness of Google Adwords in the digital advertising landscape. With the right approach, it can be an indispensable asset for any business looking to thrive online.

Stats Behind Google Adwords Success

The success of Google Adwords is underpinned by compelling statistics that showcase its effectiveness in the digital advertising space. 90% of consumers say Google Ads have influenced their buying decisions, highlighting the platform’s significant impact on consumer behaviour. Additionally, a staggering 63% of people have clicked on a Google Ad, demonstrating the reach and engagement potential of Adwords campaigns.

When it comes to device preference, Google Ads receive 95% of clicks via mobile devices, indicating the importance of optimising campaigns for mobile users. Moreover, with Google commanding 76% of the search engine market, the potential audience for Adwords is vast. It’s also worth noting that Google Adword Ads can improve brand awareness by as much as 80%.

Here’s a quick glance at some key Adwords statistics:

Statistic Detail
Influence on Buying Decisions 90%
Click-Through Rate 63%
Mobile Clicks 95%
Market Share 76%
Brand Awareness Increase 80%

These figures are a testament to the power of Google Adwords in driving sales and brand recognition. By personalising your Adwords Ads to suit variables such as gender, location, and age, you can further enhance the effectiveness of your campaigns. Indeed, 35% of users purchase a product within 5 days of searching for it, and 41% of users trust online ads, which speaks volumes about the trust Google has established with its users.

With the right strategy, Google Adwords can be a transformative tool for businesses, turning clicks into customers and browsers into buyers.

Benefits of Google Adwords

Harnessing the power of Google Ads for local businesses can be transformative for brands seeking to amplify their online presence and drive targeted traffic to their websites. Increased visibility is one of the standout benefits, as Adwords campaigns ensure that your ads reach a broad yet specific audience. This is achieved through strategic keyword targeting, allowing your message to resonate with users who have a genuine interest in your offerings.

Cost-effectiveness is another compelling advantage. With the pay-per-click (PPC) model, you only incur costs when potential customers engage with your ads, making it a budget-friendly option. This approach not only conserves resources but also facilitates precise tracking of your advertising spend and its return on investment.

The strategic use of Google Adwords can lead to highly targeted campaigns that resonate with your desired audience, ultimately contributing to a more robust bottom line.

Moreover, the flexibility of Google Adwords campaigns is unparalleled. You can start, pause, or adjust your ads at any time, giving you control over your marketing efforts and the ability to respond quickly to market changes or business needs. This agility is essential in the fast-paced digital landscape.

Finally, the integration of landing page testing and optimisation is crucial for enhancing conversions. By conducting various tests on elements such as images, headlines, and call-to-action buttons, you can fine-tune your landing pages to better meet the needs of your visitors, leading to improved conversion rates and a successful online strategy.

Google Adwords Audit

Conducting a Google Adwords Audit is a pivotal step towards enhancing your PPC campaigns. It’s an opportunity to delve into the intricacies of your account and pinpoint areas that require refinement. A comprehensive audit can reveal insights that lead to significant cost savings and improved campaign performance.

Key areas to focus on during an audit include:

  • Account Structure
  • Conversion Tracking
  • Target Audiences
  • High Spending Areas
  • Main KPIs
  • Budget Wastage
  • Missed Opportunities

By systematically reviewing these components, you can identify inefficiencies and optimise your campaigns for better ROI. For instance, ensuring your account structure is logical and aligned with your marketing goals can greatly enhance manageability and reporting clarity.

Remember, an audit is not just a one-time task but a continuous process of improvement. Regular audits allow for ongoing adjustments that keep your campaigns at peak performance.

If you’re unsure where to start, many agencies offer a free PPC audit. This can be a valuable starting point to understand the current state of your campaigns and what steps you might take next.

Discover advanced strategies for Google Ads and elevate your business’s online presence with our expert PPC services. From video and app ads to feed optimisation and remarketing, we harness the full potential of Google’s advertising platform to maximise your ROI. Don’t let your PPC account languish; let our Google Ads specialists revitalise your strategy and drive tangible results. Ready to outshine your competition? Visit our website now and book your free, comprehensive Google Ads audit. Take the first step towards PPC success and unlock the growth your business deserves.


In conclusion, Google Pay Per Click advertising is a powerful tool for businesses to reach their target audience and maximise their return on investment. By implementing expert Pay-Per-Click strategies, businesses can drive results, achieve higher ROI, and stay ahead of the competition. Leveraging the advanced latest Google Ads Features of 2024, such as keyword bidding strategies and ad rankings, can enhance the effectiveness of PPC campaigns. Partnering with an experienced web agency can provide additional expertise and insights to improve PPC campaigns. What is an example of PPC? With the right approach and careful planning, businesses can unlock the full potential of online marketing and achieve exceptional results. So, what are you waiting for? Get started today and take your online marketing to the next level with Google Pay Per Click advertising!

Frequently Asked Questions

What is Google Pay Per Click (PPC) advertising?

Google Pay Per Click (PPC) advertising is a vital part of any successful marketing strategy and business plan. It encompasses everything from Display Ads and Google Shopping to Gmail and App Ads. Learn how much you pay Google for PPC with our free guide as you need to know this.

Are PPC ads worth it?

Whether PPC ads are “worth it” depends on several factors specific to your situation. Here’s a breakdown of the pros and cons to help you decide are PPC ads worth it?:


  • Fast results: PPC ads can get your website in front of relevant users immediately, unlike integrating Google Ads with your SEO which can take months to show results.
  • Targeted reach: You can target specific demographics, interests, and even keywords to reach ideal customers.
  • Measurable results: You can track every click, impression, and conversion, allowing you to optimise your campaigns for maximum ROI.
  • Brand awareness: PPC ads can increase brand awareness, even if users don’t click right away.
  • Complements SEO: PPC can fill in gaps in your organic reach and test keywords before investing in organic optimisation.


  • Cost: You pay for each click, so ineffective campaigns can drain your budget quickly.
  • Competition: Popular keywords can be expensive, especially in competitive industries.
  • Management: PPC campaigns require ongoing monitoring and optimisation to achieve good results.
  • Not a long-term solution: Once you stop paying, your ads disappear, unlike organic results that can keep driving traffic indefinitely.

How do Discovery Ads fit into Google PPC?

Discovery Ads fit seamlessly in a plethora of Google feeds and echo the ads that Google serves up themselves, making them suitable for brand awareness or lead generation campaigns.

What targeting options does a Google Advertising Agency provide?

A Google Advertising Agency provides a plethora of targeting options including demographic targeting based on location, age, gender, and device type, as well as keyword targeting based on relevant keywords for products.

The Future of PPC

The future of PPC is dynamic and will continue to evolve with technological advancements and changing consumer behaviours. Advertisers who stay ahead of these trends and adapt their strategies accordingly will be better positioned to succeed in the competitive digital advertising landscape. The future of PPC will be influenced by AI and machine learning for improved targeting, voice search optimisation, a rise in visual and video ads, and a focus on privacy. Automation, smart bidding, and integration with other marketing channels will become key. Advertisers will also explore interactive ad formats and augmented reality to engage users, with an emphasis on local PPC and sustainability in campaigns. These trends highlight the shift towards more personalised, efficient, and ethically conscious advertising strategies.

What are Remarketing Ads and how do they work?

Remarketing Ads enable targeting of users who have previously interacted with ads, websites, or apps, giving a second chance to serve up specific ads to them.

Why is PPC so expensive?

Why is PPC so expensive? PPC (pay-per-click) ads are expensive because advertisers have to continuously outbid each other in order to get their ads shown. The major PPC platforms like Google Ads use auctions to determine whose ads get displayed for any given keyword. Advertisers set the maximum price they are willing to pay per click, and the ads with the highest bids get the best ad positioning. This creates intense competition between advertisers all vying for the top spots, driving bid prices up. In addition, prices depend on factors like click-through rates, quality scores, and competition for the keyword. More desirable and commercial keywords cost more as more advertisers bid on them. The competition gets amplified for keywords in lucrative industries. While automation and targeting can help manage costs, overall PPC remains expensive since you have to continuously pay high prices per click to maintain visibility and traffic. The expense is the tradeoff for the instant results that PPC provides

Google Ads PPC for Beginners

Google Ads Pay-Per-Click (PPC) is an online advertising model where advertisers pay each time a user clicks on one of their ads. To effectively use Google Ads PPC for Beginners, focus on selecting relevant keywords that your target audience is searching for, crafting compelling ad copy that highlights the benefits of your product or service, and setting a budget that allows for experimentation and optimization. By continuously refining your ads based on performance data, you can significantly improve your return on investment. This approach, known as the Pareto Principle or the 80/20 rule, suggests that 80% of your results will come from 20% of your efforts—focusing on these key aspects will yield the most impactful outcomes.

How does Google Adwords contribute to brand awareness and sales?

Google Adwords provides a cost-effective way for businesses to reach a targeted audience, improve brand awareness by 80%, and influence consumers’ buying decisions.

Is Google or Social Media PPC better than SEO?

PPC (pay-per-click) advertising Google Ads vs Social Media Advertising or SEO (search engine optimisation) are two major digital marketing strategies, and there is an ongoing debate about which one is more effective. PPC involves paying to have your ads displayed at the top of search engine results pages when certain keywords are searched. Is PPC better than SEO? The main advantage of PPC is that you can get immediate visibility and traffic to your site. However, you have to continuously pay for every click, which can get expensive over time. SEO involves optimising your website and content so that it ranks higher in organic search results. The main benefit of SEO is that once your rankings improve, you will get traffic essentially for free. However, SEO takes more time and effort to see results compared to PPC. Overall, PPC provides faster results but requires an ongoing advertising budget, while SEO takes longer but leads to free and sustainable traffic in the long run. Many marketers recommend using both strategies together for the best results.

Why should businesses use Google Adwords and a Google Advertising Agency?

Google Adwords is essential for any business wanting to make an impact online, given Google’s extensive reach, and a Google Advertising Agency can provide expertise in maximising the potential of Google Ads.

To stop Google from overspending your budget and ensure your PPC campaigns are both effective and economical, partnering with PPC Geeks offers a strategic advantage. Our expertise not only focuses on stopping Google from excessive spending but also on optimising your campaigns for maximum efficiency and return on investment.

At PPC Geeks, we can help you with your attribution strategy. You will get access to a team of experts who specialise in Google Ads and Social Media Advertising, offering tailored strategies that blend the immediate visibility benefits of PPC with the long-term gains of SEO. By leveraging our deep understanding of digital advertising platforms and continuous campaign monitoring, we ensure your advertising budget is used judiciously, avoiding the pitfalls of overspending while achieving your marketing objectives. Choosing PPC Geeks to help with Google Ads means investing in a solution that balances the need for immediate results with sustainable growth, making your digital marketing efforts more effective and cost-efficient.


May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Search Blog

Free PPC Audit

Subscribe to our Newsletter


The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.


"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 164 Reviews Here

ppc review