PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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A Guide to Google Ads Quality Score

Unlock lower costs and higher ad ranks. This guide explains the Google Ads Quality Score and provides proven strategies to improve it.

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How to Increase Traffic to Your Website

Discover how to increase traffic to your website with proven SEO basics, quality content, and smart promotion for long-term growth.

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August 28, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Laptop displaying lead acquisition graphs and data for a marketing strategy

A Modern Lead Acquisition Strategy That Works

Discover how a smart lead acquisition strategy helps attract and convert high-quality leads who are a great fit for your business.

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August 27, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

UK business setup exploring Google Adwords Costs in the UK using visual data

Demystifying Google Adwords Costs in the UK

Discover what affects Google Adwords costs in the UK. Learn how bids, industry, and ad quality shape your spend – and how to control it.

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August 26, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Laptop screen with Content Marketing for Ecommerce displayed beside packages

Content Marketing for Ecommerce: Boost Sales & Engagement

Discover expert content marketing for ecommerce strategies that drive sales, increase engagement, and grow your online business effectively.

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August 25, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Merchant dashboard showing an active Google Merchant Center Feed setup

Your Guide to the Google Merchant Center Feed

A Google Merchant Center Feed powers Google Shopping ads with key product info like price, colour, and availability.

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August 24, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

How to Increase Website Traffic with digital growth tools and strategies

How to Increase Website Traffic with UK Strategies

Learn how to increase website traffic in the UK using proven multi-channel strategies that combine SEO, content, and smart promotion.

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August 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Laptop showing ecommerce digital marketing charts with the phrase marketing that sells

Ecommerce Digital Marketing That Actually Sells

Ecommerce digital marketing drives traffic, boosts conversions, and builds loyal customers through SEO, social, and email strategies.

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August 22, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

How to Advertise Google Shopping using engaging ad creatives and product data.

How to Advertise Google Shopping | UK Guide to Growth

How to advertise Google Shopping effectively in the UK with eye-catching listings that convert high-intent searchers into loyal customers.

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August 21, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Mastering the Google Shopping Ad

Mastering the Google Shopping Ad: Discover how these powerful visual ads drive high-intent traffic and boost e-commerce conversions.

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August 20, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A flow diagram explaining the factors that influence the cost of Google PPC. The chart highlights how your total spend is determined by your cost-per-click and the number of clicks, with key factors being industry competition, keywords, and bidding strategy.

How Much Does Google PPC Cost in the UK

Explore how much Google PPC cost varies in the UK, from £500 to over £100,000 based on your business needs.

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August 19, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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