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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Google Ads performance metrics and search terms visualisation.

Google Ads Enhances Performance Max Campaigns With Search Terms Visibility

Google has announced a significant update to its Performance Max campaigns, allowing advertisers to see which search terms are triggering their ads. This enhancement aims to provide greater transparency and control, addressing previous criticisms regarding the lack of visibility in automated campaigns. Key Takeaways Performance Max search terms are now visible in the standard Search…

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Leading Figures in Digital Advertising brainstorming innovative marketing strategies in a high-energy work environment.

Aspiring to Win: Key Insights from Leading Figures in Digital Advertising

Learn from leading figures in digital advertising with insights and strategies to stay ahead in this fast-evolving industry.
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March 16, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

A laptop on a desk with coffee and notebooks, representing a productive workspace for managing AdEspresso campaigns.

Maximising Your Advertising Potential: A Comprehensive Guide to AdEspresso

Boost your ad performance with AdEspresso! Learn key features & expert strategies to maximise your campaigns and get better results.
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March 14, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Marketing experts reviewing graphs and reports to optimise Enhanced Cost Per Click strategies.

Understanding 💳 ECPC = Enhanced Cost Per Click: A Comprehensive Guide to Boosting Your Ad Campaigns

Boost your ROI with Enhanced Cost Per Click (ECPC)! Learn how this smart bidding strategy adjusts bids to improve ad performance.
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March 13, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

A modern digital marketing workspace where professionals discuss PPC strategies, with a large screen displaying What is Online PPC analytics and graphs.

Understanding What is Online PPC: A Comprehensive Guide to Pay-Per-Click Advertising

What is Online PPC? Discover how Pay-Per-Click advertising works, its campaign types, and how to measure success in this beginner's guide.
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March 12, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

What is an Example of a PPC? A digital marketing concept showcasing PPC advertising with a laptop screen displaying an ad campaign in action.

What is an Example of a PPC? Understanding Effective Pay-Per-Click Strategies

What is an example of a PPC? Discover how Pay-Per-Click advertising works, its benefits, platforms, and real-world examples.
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March 11, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

A team of professionals in a modern office discussing Amazon PPC strategies. A large screen displays charts and graphs related to Amazon PPC campaigns. This represents a focused discussion on What is Amazon PPC Agency.

Understanding What is Amazon PPC Agency: A Comprehensive Overview

What is Amazon PPC Agency? Learn how experts manage PPC campaigns to boost visibility, drive traffic, and increase sales for Amazon sellers.
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March 10, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

PPC Entourage enhancing Amazon advertising with a laptop displaying an Amazon homepage, symbolising optimised PPC campaigns for better visibility and sales.

Unlocking Success: How PPC Entourage Transforms Your Amazon Advertising Strategy

Boost your Amazon sales with PPC Entourage! Optimise ad spend, simplify PPC management, and drive more traffic with this advertising tool.
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March 10, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A professional office desk setup featuring a laptop displaying a PPC campaign dashboard with graphs and analytics. A business professional optimises ad spend with a magnifying glass, symbolising precision. Coins, dollar signs, and upward-trending arrows represent ROI growth, with additional elements like a coffee cup, notepad, and smartphone enhancing the realistic setting.

Understanding Why PPC Management Is Important for Your Business Success

PPC management is a game changer for businesses looking to thrive online. It’s not just about throwing money at ads and hoping for the best; it’s about strategy and precision. In this article, we’ll break down why PPC management is important and how it can significantly impact your business success. From understanding your audience to…
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March 8, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

What PPC Means - A professional reviewing PPC reports and digital marketing performance on a laptop.

Understanding What PPC Means: A Comprehensive Guide to Pay-Per-Click Advertising

Discover what PPC means and how it works. Learn how Pay-Per-Click ads drive traffic, boost visibility, and help businesses grow online.
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March 7, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A team of marketing professionals discussing the PPC Model in Google Ads in a modern office setting. A laptop on the table displays campaign performance charts while the team collaborates enthusiastically.

What is the PPC Model in Google Ads? A Comprehensive Overview

Discover how the PPC model in Google Ads works, why it matters, and how to optimise your campaigns for better results and smarter ad spend.
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March 6, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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