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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Business analysis of manual CPC strategies in a workspace.

Understanding ⚖️ Manual CPC = Manual Cost Per Click: A Comprehensive Guide for 2025

In the world of digital advertising, understanding the mechanics of bidding strategies is essential for success. One such strategy is Manual CPC, or Manual Cost Per Click. This approach allows advertisers to have direct control over how much they are willing to pay for each click on their ads. As we move into 2025, it’s…

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PPC News April 2025 - Blooming tulip field and park path representing seasonal reflection.

PPC News April 2025 Round-Up: Insights You Shouldn’t Miss

Explore PPC News April 2025 for key Google Ads updates, expert tips, and insights to boost your paid search performance this spring.
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May 1, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Illustration showing Alphabet’s $34.5B profit from Google Ads contrasted with a frustrated marketer facing rising ad spend and falling ROI.

Alphabet’s Q1 2025 Results Ad Profits Surge: What It Really Means for Your Marketing Budget

Get insights into Alphabet's Q1 2025 results. Learn how $90.2 billion in revenue affects marketing strategies and ad spending for your brand.
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April 30, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Expert Tips for Conducting a Successful PPC Ads Audit illustrated by a focused marketing team collaborating over laptops in a modern office setting.

Expert Tips for Conducting a Successful PPC Ads Audit: Unlocking Your Campaign’s Full Potential

Boost ROI with expert tips for conducting a successful PPC Ads audit. Identify wins, fix issues, and maximise your campaign performance.
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April 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Team of digital marketers sitting around a table, discussing PPC strategy with laptops open and data icons like charts, targeting, and search terms displayed in the background.

Does PPC Make Money? Unveiling the Truth Behind Pay-Per-Click Advertising

Does PPC make money? Discover the truth about Pay-Per-Click advertising and how to maximise your profits effectively.
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April 27, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Digital marketing professional reviewing campaign analytics and ad performance dashboards on a dual-screen laptop in a modern office setting.

Exploring the Role of B2B PPC Advertising Experts in Boosting Business Growth in 2025

Explore the impact of B2B PPC advertising on business growth and learn how experts optimize campaigns for maximum results.
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April 26, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Digital marketing team reviewing campaign results from the Google Search Network on tablets

Unlocking the Potential of GSN = Google Search Network for Your Business Growth

Maximise your ROI with expert PPC campaigns on the Google Search Network. Discover how targeted ads can grow your business effectively.
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April 25, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Shield icon with a crack symbolising a healthcare data breach and digital security failure.

Massive Data Breach: Blue Shield Exposes Health Information of 4.7 Million Californians

Blue Shield of California faces a major data breach, exposing 4.7M health records via Google Ads due to a Google Analytics misconfiguration.
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April 25, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Team presenting campaign metrics in meeting – example of a PPC presentation.

What is an Example of a PPC? Understanding Pay-Per-Click Advertising Through Real-Life Campaigns

Example of a PPC: Learn how Pay-Per-Click works with real campaign examples to boost traffic and grow your online presence.
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April 24, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

💡 Easter Edition: April PPC Updates & Insights 💡

As we embrace Easter and move into Q2, it's the perfect time for campaign renewal and strategic planning.
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April 24, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Laptop screen displaying Google Ads interface with a focus on Google New Top and Bottom Ad Positions

Google Ads Introduces New Top and Bottom Ad Positions for Enhanced Relevance

Discover how Google's update impacts you: ads can now appear in both top and bottom ad positions—boosting engagement and conversions.
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April 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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