PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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How Much Does Google Ads Cost? Complete UK Guide 2023

Wondering how much does Google Ads cost? Discover average CPCs, budgeting tips, and strategies to maximize ROI in our comprehensive UK guide.

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How to Improve Ecommerce Sales with data-driven strategies and performance dashboards

How to Improve Ecommerce Sales: Proven UK Strategies

Learn how to improve ecommerce sales with our expert UK strategies. Boost your online store's performance today and drive more conversions!

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August 6, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Alt Text A digital illustration of the United Kingdom map glowing with a central AI chip, surrounded by growing plants and upward-trending bar charts, representing growth in the AI-first era of Google Ads.

Smart Bidding Exploration: Unlocking New Growth for UK Brands in the AI-First Era of Google Ads

Delve into Smart Bidding Exploration at Google Marketing Live 2025 and see how AI reshapes advertising strategies for brands.

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August 5, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

How much do Google Ads cost illustrated with coins and campaign data

How Much Do Google Ads Cost? Your Complete Guide

How much do Google Ads cost? UK businesses spend from hundreds to thousands monthly—costs vary by industry, goals, and strategy.

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August 5, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

PPC News July 2025 – A photo realistic representation of AI and digital marketing with futuristic technology elements

PPC News July 2025: 5 Must-Know Updates to Power Your PPC Strategy into August

Discover the top PPC News July 2025 highlights—from AI ads to eCommerce shifts—packed with insights to boost your Q3 strategy.

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August 4, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Desktop with financial tools including a calculator, coins, notebook, and charts on screen, with the words "CPA Guide" displayed on a computer monitor.

What Is Cost Per Acquisition? Guide to Boost Your ROI

Discover what is cost per acquisition and how to calculate it for your UK business. Learn tips to reduce CPA and improve marketing ROI!

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August 4, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Two professionals analysing charts and graphs on a desktop screen displaying the term "Attribution Modelling".

What Is Attribution Modeling? Boost Your Marketing Insights

Learn what is attribution modeling and how it can help you measure marketing success. Discover key models to optimize your ROI today!

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August 3, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Laptop screen displaying "Customer Lifetime Value" with a rising bar chart, placed on a wooden desk surrounded by office documents, a green coffee mug, and a notepad.

What is Customer Lifetime Value? Boost Your Business Growth

Learn what is Customer Lifetime Value to shift your focus from short-term sales to long-term customer relationships and insights.

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August 2, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Viewer engaging with dynamic Programmatic Advertising on a digital screen

Programmatic Advertising Explained

Discover what programmatic advertising is—automated, real-time ad buying that connects brands with users the moment a webpage loads.

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August 1, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Side-by-side digital workstations highlighting In House vs Agency Marketing for better Marketing ROI

In House vs Agency Marketing: A UK Business Guide

In House vs Agency Marketing: Weigh control and culture against expert skills and scalable resources to find the right fit for your brand.

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July 31, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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