PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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How Much Does Google Ads Cost? Complete UK Guide 2023

Wondering how much does Google Ads cost? Discover average CPCs, budgeting tips, and strategies to maximize ROI in our comprehensive UK guide.

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Laptop screen displaying Top PPC Services among the Best PPC Management Services in the UK

6 Best PPC Management Services in the UK (2025 Review)

Compare the Best PPC Management Services in the UK and find the ideal partner to boost ROI and scale your business with confidence.

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July 14, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

8 Essential Amazon PPC Tips for E-commerce Success in 2025

We will deliver powerful and actionable Amazon PPC tips designed to refine your strategy and drive measurable growth.

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July 13, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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A Guide to PPC for Startups for Fast Growth

Guide to PPC for Startups – Learn how paid ads fuel fast growth, validate your market, and drive revenue while building brand success.

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July 12, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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How to Improve Google Ads Performance & Maximise Results

Learn how to improve Google Ads performance with better tracking, smart audits, and ongoing optimisation to boost ROAS and cut waste.

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July 11, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

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A Guide to Modern PPC Bidding Strategies

Discover PPC bidding strategies that turn your ad spend into smart investments and drive real business growth.

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July 10, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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Ads in AI Overviews and AI Mode: A New Era of Search Advertising

Learn about the impact of Ads in AI Overviews on connecting consumers with brands during digital search experiences.

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July 9, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Ads Optimisation Tips dashboard with performance analytics

8 Crucial Google Ads Optimisation Tips for 2025

Unlock superior campaign performance with these 8 advanced Google Ads optimisation tips to scale your digital advertising success.

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July 9, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

How to Optimise PPC Campaigns by monitoring performance metrics and trends

How to Optimise PPC Campaigns: A UK Guide

Learn how to optimise PPC campaigns by mastering keyword research, smart structure, and competitor insights to build a winning foundation.

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July 8, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Tablet showing ROI dashboard during PPC Audit Services in automotive workshop environment.

Unlocking Your ROI with PPC Audit Services

Unlock the full potential of your ads with expert PPC Audit Services – a full MOT for your campaigns that stops waste and boosts ROI.

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July 7, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Laptop display with the phrase good ROAS and performance charts explaining what is a good ROAS target.

What Is a Good ROAS? Boost Your Ad Performance Today

What Is a Good ROAS? Discover why the ideal return varies by business and how to measure if your ads are truly driving profit.

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July 6, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

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