PPC Success Stories
How a £145k/Month Google Ads Account Increased Click-Through Rate by 491% and Search Visibility by 33% in Just 6 Months
Managing a Google Ads account with a monthly budget of approximately £145,000 brings significant opportunity, but also significant responsibility. When this established UK brand partnered with PPC Geeks, they were investing heavily in paid media but not seeing the level of commercial efficiency they expected. Search visibility was limited, click-through rates were underperforming, and budget allocation was not aligned with their highest-value opportunities.
Rather than simply increasing traffic, our objective was to improve the quality of every click. We focused on attracting more commercially valuable enquiries, reducing wasted spend, and ensuring campaigns were aligned with the products, services and audiences most likely to generate profitable outcomes. Every optimisation was designed to maximise the return from an already substantial advertising investment.
Within just six months, the account had undergone a significant transformation. Managing a £145k per month Google Ads budget, we delivered major improvements in visibility, engagement and lead quality with only a modest 5% increase in spend. The result was a far more efficient, commercially focused advertising account capable of delivering stronger long-term growth.
“We’ve been working with PPC Geeks since April 2025, and they’ve been a pleasure to work with.”
“They were particularly helpful in resolving attribution issues that we’d been struggling with, giving us much greater confidence in our reporting. Communication has been excellent throughout, and the team is always friendly, approachable, and easy to discuss ideas and challenges with”
The Challenge
Despite investing approximately £145,000 per month into Google Ads, several opportunities were preventing the account from reaching its full commercial potential.
- Limited search visibility compared to key competitors
- Low click-through rate indicating weak audience alignment
- Budget being diluted across lower-value segments
- High online sales volume but limited focus on profitability
- Inconsistent targeting and inefficient keyword management
- Lack of a structured campaign hierarchy
- Attribution challenges reducing confidence in performance reporting
The business needed to move away from a volume-driven strategy and towards a value-led approach that prioritised profitability, stronger reporting and sustainable growth.
The Impact
Within the first three months, engagement improved dramatically as campaign targeting, structure and ad creative were refined. Search visibility increased steadily across priority keywords, helping the brand compete more effectively in a highly competitive market.
For a £145k per month advertising account, even small efficiency improvements create meaningful commercial gains. Lead quality improved as campaigns became more closely aligned with high-intent audiences, while attribution improvements gave the client greater confidence in reporting and decision-making.
The Outcome
After six months, the £145,000 per month Google Ads account had achieved a 33% increase in search share alongside an exceptional 491% increase in click-through rate. Enquiry leads and customer offer leads both increased by 13%, demonstrating stronger commercial intent across the account.
Although online sales volume reduced by 7%, overall revenue declined by only 3%, indicating a healthier mix of customers, stronger average order values and significantly improved advertising efficiency.
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The Brief:
The client wanted to maximise the return from their £145k monthly Google Ads investment without significantly increasing spend. Their objective was to strengthen their market presence, improve visibility across valuable search terms and generate higher-quality enquiries that would contribute more effectively to long-term business growth.
They were also looking to improve engagement, reduce wasted budget and gain greater confidence in the accuracy of their reporting. Clear commercial accountability and ongoing optimisation were essential requirements for the partnership.
The Core Challenge
The account had evolved over time without a clear strategic structure. Visibility and engagement were falling behind market opportunity, while campaign budgets were not consistently focused on the most profitable products, audiences and search intent. In addition, attribution issues made it difficult to accurately measure performance and optimise with confidence.
Short-Term Results:
Within the first three months, engagement improved dramatically as campaign targeting, structure and ad creative were refined. Search visibility increased steadily across priority keywords, helping the brand compete more effectively in a highly competitive market. For a £145k per month advertising account, even small efficiency improvements create meaningful commercial gains. Lead quality improved as campaigns became more closely aligned with high-intent audiences, while attribution improvements gave the client greater confidence in reporting and decision-making.
LEAD QUALITY IMPROVED
SEARCH VISIBILITY INCREASED
491%
INCREASE IN CTR
13%
INCREASE IN LEADS
Long-Term Results:
After six months, the £145,000 per month Google Ads account had achieved a 33% increase in search share alongside an exceptional 491% increase in click-through rate. Enquiry leads and customer offer leads both increased by 13%, demonstrating stronger commercial intent across the account. Although online sales volume reduced by 7%, overall revenue declined by only 3%, indicating a healthier mix of customers, stronger average order values and significantly improved advertising efficiency.
How We Did It:
We began with a comprehensive account restructure to improve campaign clarity, control and long-term scalability. Campaign segmentation was redesigned to prioritise higher-value audience groups and stronger commercial search intent.
Search Query Reviews became significantly more rigorous, with extensive negative keyword implementation to eliminate wasted spend and improve traffic quality. This helped ensure that more of the client’s £145k monthly advertising budget was directed towards genuinely valuable opportunities.
We refreshed ad creative across the account to improve messaging relevance, strengthen alignment between keywords and ad copy, and significantly increase engagement. These improvements played a major role in achieving the 491% uplift in click-through rate.
New campaign types were introduced to capture additional high-intent demand, while budget allocation was continually refined towards the highest-performing campaigns. Alongside these changes, we worked closely with the client to resolve long-standing attribution issues, providing more accurate reporting and greater confidence in business decision-making.
Every optimisation was driven by commercial performance rather than vanity metrics, ensuring every pound of advertising spend worked harder.
About Established UK brand
Our client is a well-established UK brand operating within a highly competitive digital marketplace. With a Google Ads investment of approximately £145,000 per month, paid search represents a significant driver of both enquiries and online revenue.
The business serves both consumers and higher-value commercial customers, processing a substantial volume of enquiries and transactions every month. Maintaining strong visibility across competitive search results is critical to protecting market share and supporting continued growth.
Like many mature advertisers, they required more than day-to-day campaign management. They needed a strategic paid media partner capable of improving efficiency, strengthening reporting and ensuring every advertising pound generated maximum commercial value.
Today, paid search has become a more profitable, measurable and commercially aligned marketing channel within their wider growth strategy.
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Quotes from
Client
“We’ve been working with PPC Geeks since April 2025, and they’ve been a pleasure to work with. They were particularly helpful in resolving attribution issues that we’d been struggling with, giving us much greater confidence in our reporting. Communication has been excellent throughout, and the team is always friendly, approachable, and easy to discuss ideas and challenges with”
Quotes from
PPC Geeks
“Managing a £145,000 per month Google Ads budget isn’t about spending more—it’s about making every pound work harder. By improving attribution, restructuring campaigns and focusing on commercial intent, we transformed the account into a more efficient, measurable and profitable growth channel.”
– PPC Geeks Team
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