Patrol Store | Revenue and Sales up 85%
PPC Success Stories
"Revenue and Sales up 85%"
In the dynamic world of online retail, Patrol Store faced the challenge of standing out amidst fierce competition. Seeking to maximise their digital presence and boost conversions, they turned to the expertise of PPC Geeks, the leading PPC management agency in the UK.
With over two decades of experience, PPC Geeks seamlessly integrated their digital marketing prowess to craft a tailored Pay-Per-Click (PPC) strategy that surpassed all expectations. Leveraging cutting-edge techniques, PPC Geeks propelled Patrol Stores' PPC results to new heights, delivering tangible and remarkable outcomes.
Discover how PPC Geeks became the catalyst for Patrol Stores' triumphant online journey, forever transforming the way they navigate the digital landscape.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"We've been doing this for years, and PPC Geeks is the first agency that's been truly effective."
Geoff Hyams, Director
The Challenge
Patrol Store's strong industry position led them to approach PPC Geeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
The Impact
With ambitious targets set, we introduced some "quick win" improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time.
The Outcome
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
- 83% Spend up
- 85% Sales Up
- 30% Conv Rate Up
- 23% CTR Up
Book Your Free
Consultation
Simply book your free 30 min call with our PPC
experts and we will discuss with you on how to get
better results from your PPC marketing!
Book Your Free
PPC Audit
Do you already know that your PPC accounts need
improvement? If so book in now for your free PPC
audit, we will show you how to get better results!
Will Your Brand be our next happy Pay per Click Ads client ?
The Brief
The Brief:
Patrol Store, a leading name in police, security & military equipment, were formed in 2007, with an aim to provide lasting quality products, to provide the ultimate in functionality and performance for any tactical situation. This strong industry position led them to approach PPCGeeks to help grow their PPC account, whilst maintaining a high level of profitability and ROAS.
From initially making contact, it was clear they wanted an agency they could trust to grow their account consistently over time.
The Results
Short-Term Results:
With ambitious targets set, we introduced some "quick win" improvements in the first couple of months, such as top seller campaigns and improved shopping campaigns to kick start a growth in sales, with spend increasing gradually over time. Patrol Store were hugely reliant on their core brands before our work and now see a far more diverse sales report.
To build on this, we worked hard with the client to improve their product data, with hundreds of missing GTINs, improving these would bring more sales.
21%
INCREASE IN CONVERSIONS
89.93%
INCREASE IN REVENUE
33.27%
INCREASE IN ROAS
58.21%
IMPROVED YOY CONV VALUE
Long-Term Results:
Since partnering with PPC Geeks, Patrol Store have noticed a sizable increase in both net and gross PPC profits.
Having inherited the account in a good state, we immediately saw the potential here for Patrol Store to grow from being a good account, to one that provides excellent sales and profits for a strong brand.
Our success isn't stopping with more sustainable and strategic growth coming over time, both in Google and Microsoft ad platforms, through bigger ad spend and utilisation of targeted remarketing and use of affinity audiences.
How We Did It
How We Did It:
Significant improvements to product data
Detailed research into top sellers
Gradual and consistent growth in campaign spend
Testing of BMM and Broad keywords
Periodic ad copy testing and experiments
Successfully transitioning to Performance Max
The Journey to Success
Patrol Store:
The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About Patrol Store
About Patrol Store:
Quotes from the Client
Quotes from the Client:
"We've been doing this for years, and PPC Geeks is the first agency that's been truly effective."
~ Geoff Hyams - Director
About Patrol Store
PatrolStore.com was launched in May 2007 offering kit, clothing and equipment to individuals in the Police, Military and Security Industry.
Do you want better PPC results?
This is what your brand's journey could look like
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
precise execution
and continuous optimisation
transparent reporting
and dedicated support
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
Patrol Store
"We've been doing this for years, and PPC Geeks is the first agency that's been truly effective."
Geoff Hyams - Director
Quotes from
PPC Geeks
"We've been able to improve Patrol Store's results via a smooth transition to Performance Max from Shopping, and through testing smaller product batches for higher conversion rates."
- PPC Geeks Team
See More of the PPC Geeks Case Studies
IT Bay
Saw a 65% increase in revenue over 6 months
Just Go
Had a 921% Increase in
CTR
Books2Door
Saw a 33% Increase of Conversion Rate
Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
