PPC Success Stories
How PPC Geeks Improved ROAS by 45.69% While Managing a £120,000-a-Month Google Ads Budget
Managing a £120,000-per-month Google Ads budget across multiple ecommerce furniture brands requires far more than simply increasing spend. It demands a deep understanding of product profitability, customer buying behaviour and continuous optimisation to ensure every pound delivers maximum commercial value. When this established UK furniture retailer partnered with PPC Geeks, the objective wasn’t to spend more—it was to generate stronger returns from an already substantial advertising investment.
Following a detailed review of both Google Ads accounts, we identified several opportunities that were preventing the campaigns from reaching their full potential. Profitable products were competing against lower-performing ranges, manual bidding was restricting Google’s ability to maximise conversions, and insufficient search query optimisation was allowing budget to be wasted on irrelevant traffic. Together, these issues were limiting the return from a six-figure monthly advertising budget.
Within the first three months, both ecommerce brands were already showing measurable improvements across efficiency and profitability. Advertising costs fell significantly while purchase volumes and return on ad spend increased. The optimisations continued to compound over time, creating a stronger, more scalable paid search strategy that delivered sustainable growth from the retailer’s £120,000 monthly Google Ads investment.
PPC Geeks: Case Studies
The Challenge
Before working with PPC Geeks, the retailer’s Google Ads accounts were facing several challenges that were restricting performance and profitability, despite investing approximately £120,000 every month in paid advertising.
- Product campaigns lacked sufficient optimisation, meaning lower-margin and unprofitable products continued receiving advertising budget.
- Heavy reliance on manual bidding strategies prevented Google’s machine learning from maximising opportunities across high-performing products.
- Negative keyword management was limited, allowing irrelevant search terms to consume valuable advertising spend.
- Budget allocation wasn’t sufficiently focused on the products generating the strongest commercial returns.
- Performance Max assets required optimisation to improve performance across Google’s advertising network.
The Impact
Within the first three months of managing a £120,000-per-month Google Ads account, both ecommerce brands experienced immediate improvements in advertising efficiency. Campaign restructuring, smarter bidding strategies and tighter search query management reduced wasted spend while increasing overall sales performance. The accounts became significantly more profitable despite lower advertising investment.
Key Metrics
- 45.69% increase in ROAS
- 19.12% reduction in advertising spend
The Outcome
The improvements established during the initial optimisation phase created a stronger foundation for continued account growth. By focusing budget on profitable products, continually refining search traffic and allowing automated bidding strategies to optimise performance, we helped maximise returns from the client’s £120,000 monthly advertising budget. The accounts became more efficient, more scalable and better aligned with long-term commercial profitability.
Key Metrics
- 29.32% increase in purchases
- 17.84% increase in revenue
Book Your Free
Consultation
Simply book your free 30 min call with our PPC
experts and we will discuss with you on how to get
better results from your PPC marketing!
Book Your Free
PPC Audit
Do you already know that your PPC accounts need
improvement? If so book in now for your free PPC
audit, we will show you how to get better results!
Will Your Brand be our next happy Pay per Click Ads client ?
The Brief:
Our client, a well-established UK furniture retailer operating multiple ecommerce brands, was investing approximately £120,000 per month across Google Ads. While the accounts were generating sales, there was clear evidence that this substantial advertising investment wasn’t being allocated as efficiently as it could be. The objective was to reduce wasted spend, improve return on investment and increase sales without increasing budget.
PPC Geeks was brought in to carry out a detailed audit of both accounts and identify practical improvements that could deliver measurable commercial results. The focus was on creating a more profitable, scalable paid search strategy capable of supporting continued business growth.
The Challenge
The existing campaign structure wasn’t sufficiently prioritising profitable products, resulting in a significant monthly advertising budget being spread across lower-performing inventory. Manual bidding strategies limited Google’s ability to optimise towards conversions and revenue, while insufficient negative keyword optimisation meant unnecessary spend was being lost on irrelevant searches.
Short-Term Results:
Within the first three months of managing a £120,000-per-month Google Ads account, both ecommerce brands experienced immediate improvements in advertising efficiency. Campaign restructuring, smarter bidding strategies and tighter search query management reduced wasted spend while increasing overall sales performance. The accounts became significantly more profitable despite lower advertising investment.
45.69%
INCREASE IN ROAS
19.12%
REDUCTION IN AD SPEND
29.32%
INCREASE IN PURCHASES
17.84%
INCREASE IN REVENUE
Long-Term Results:
The improvements established during the initial optimisation phase created a stronger foundation for continued account growth. By focusing budget on profitable products, continually refining search traffic and allowing automated bidding strategies to optimise performance, we helped maximise returns from the client’s £120,000 monthly advertising budget. The accounts became more efficient, more scalable and better aligned with long-term commercial profitability.
How We Did It:
Restructured both accounts to place a higher focus on more profitable products while implementing Google Smart Bidding strategies.
Increased the frequency of Search Query Reports (SQRs) to ensure negative keywords were applied fortnightly, eliminating queries that weren’t driving sales.
Updated insufficient assets within Performance Max campaigns to improve performance across Google’s entire advertising network.
About UK Furniture Retailer
Our client is a leading UK furniture retailer specialising in upholstered furniture and home furnishings. Operating multiple ecommerce brands alongside a physical retail presence, the business invests approximately £120,000 per month in Google Ads to drive online sales across the United Kingdom. Its product range includes sofas, chairs and complementary furniture designed for a wide variety of homes and lifestyles. The company has built a strong reputation for quality, choice and customer service within the competitive furniture market. As digital advertising became an increasingly important growth channel, maximising the return from its substantial PPC investment became a key business objective.
Do you want better PPC results?
This is what your brand’s journey could look like
Book your free consultation with Dan one of our resident PPC experts. Dan will help you drive better results with world-class Google Ads PPC Management
We generated an average of 10.1x ROAS for our ecommerce clients.
consultation
precise execution
and continuous optimisation
transparent reporting
and dedicated support
and
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
PPC Geeks
“When you’re managing a six-figure monthly Google Ads budget, even small improvements can deliver significant commercial gains. By focusing on product profitability, smarter bidding strategies and continuous optimisation, we helped transform an already established ecommerce account into a more efficient, scalable and profitable revenue driver.”
– PPC Geeks Team
See More of the PPC Geeks Case Studies
IT Bay
Saw a 65% increase in revenue over 6 months
Just Go
Had a 921% Increase in
CTR
Books2Door
Saw a 33% Increase of Conversion Rate
Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
