Whisky Online | 107% Lead Increase & Long Term Growth
PPC Success Stories
"107% Lead Increase & Long Term Growth"
As a team of seasoned digital marketing experts with over 20 years of experience, we take pride in the success stories we've crafted for our clients. Let us share with you how PPC Geeks transformed Whisky Online's PPC results and propelled their online presence to new heights.
With our strategic approach and unrivalled expertise in pay-per-click (PPC) management, we orchestrated a tailored campaign that captivated their audience. Through meticulous keyword research, compelling ad copy, and refined targeting, we harnessed the power of PPC to drive targeted traffic and boost Whisky Online's conversion rates.
Witness the remarkable impact of PPC Geeks and see how our collaboration with Whisky Online redefined their digital marketing success.
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
Harrison Ormerod - Director
The Challenge 🧐
Whisky Online's previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.
The Impact 🦾
Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.
The Outcome 💥🚀
Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.
- 25% CPC DOWN
- 50% CPA DOWN
- 17% CTR UP
- 107% CONVERSION VOLUME UP
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Will your company be our next happy Pay Per Click client
The Brief:
Whisky Online are a two fold business, offering high quality whisky auctions as well as a varied and well priced whisky shop. To compete in a very high pressure market, they use Google Ads to advertise their auction service.
Their previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.
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cpc down0%
cpa downShort-Term Results:
Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.
Long-Term Results:
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CTR up0%
Conversion volume upHow We Did It:
Reduced the cost per lead
Created more engaging ad copy
Removed high cost, irrelevant search terms
Creation of Single Keyword Ad Groups for top converting keywords
Supported creation of new landing pages
Dedicated product data support for Google Shopping
The Journey To Success For
Whisky Online
The longest journey starts with the first step and
How The Journey Started
Free Consultation & Audit
PPC Geeks conducted a free consultation, PPC audit and market analysis to show Whisky Online what the market conditions for their industry looked like and showed in detail if it was possible to run an account profitably in this industry.
Onboarding at PPC Geeks
Two Weeks Onboarding Starts
The team at Whisky Online gave us a chance and we started the two weeks Onboarding process. This is an in-depth process that helps us and our clients to learn more about each other.
The 8 Stages of Onboarding
Meet Your Client Manager
Technical Set Up
Advertising Objectives: Deep Dive
Tracking Implementation
STARS Strategy & KPIs
Review Ad Copy
Live Launch
Monthly Optimisations
Setting Up For Success & Go-Live
Expert PPC Team
We assembled our amazing team of PPC Experts onto the account. As this was a new account we built it for success after spend time getting to know Whisky Online, their wants and needs. We research, build and got their new account build set up. Then it was time to Go Live! We launched the new brand which far exceeded initial revenue targets in the first year.
Short Term Wins
Stand-Out Achievements
There have been many great results with Whisky Online over the years and it has been our pleasure to help them grow.
- First 3 months -
- 14% decrease in CPA
- 4% increase in Valuations
- 18% increase in Auction Bids
Landing Pages & CRO Advice
What Moves The Needle
Slow and steady approach to eCom has allowed us to continue to make profit every month despite constantly shifting product availability
Going For Growth
Further Expansion Inline With KPIs
22% increase in leads from Scotland in Q4 2022. 23% increase in leads from Scotland YoY, with 11% decrease in CPA.
Another Record-Breaking Month
Continued Refinement & Expansion
Pivot in client strategy for Valuations saw us increase leads in high value geographical areas
More Record Results & Growth
Drops In CPAs & CPCs
- In the last 3 months -
- 13% decrease in CPA
- 37% increase in ROAS
- 91% increase in Sales
- 26% increase in Auction Bids
- 10% increase in conv. rate
What Do PPC Geeks Say?
Great Brand To Work With
The team at Whisky Online have been great to work with. They are responsive and take our advise onboard to help grow their brand.
“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”
PPC Geeks Team
What Does Whisky Online Say?
Always Willing to Work
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
Harrison Ormerod - Director
About Whisky Online
Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.
Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.
This is what your brand ’s journey could look like
DO YOU WANT BETTER PPC RESULTS?
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management.
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
- We manage over £1.5 million in Google Ads each month
- We generated an average 10x ROAS for our eComm clients in Q1 & Q2 of 2022
- We are Google Ads Premier Partner, in the top 3% of Google Ads Agencies
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from Whisky Online
“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
Harrison Ormerod - Director
Quotes from PPC Geeks
“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”
PPC Geeks Team
Book Your PPC Audit Today For Your Brand
Book your Free Consultation & PPC Audit to find out how
What you will get:
✔️ Increase Sales From Your Spend
✔️ Reduce How Much Each Sale Costs
✔️ Get 100% Free Advice (From The PPC Experts)
Your manually reviewed PPC Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that? Start your journey to better results today!
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