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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Pay Per Click (PPC)

What Is A Good CPC optimisation shown through Google Ads cost and bid management

Unlock PPC ROI: What Is A Good CPC and How to Lower Costs

Wondering what is a good cpc? Discover UK benchmarks, industry averages, and strategies to cut PPC costs and boost ROI.
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February 3, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

How to Calculate CTR explained simply for paid advertising campaigns

How to Calculate CTR: Quick, Actionable Steps to Boost Your Campaigns

Master how to calculate ctr with a concise guide, real examples, and tips to improve your campaign results today.
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February 2, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

How Do I Advertise on Google illustrated guide for UK SMEs explaining Google Ads basics

How Do I Advertise on Google: A UK Guide for SMEs

How Do I Advertise on Google? Learn how Google Ads works, choose Search campaigns, set budgets, and reach UK customers with pay-per-click ads.
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February 1, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

A Practical Guide to Google AdWords for Agencies illustrated cover image for scaling Google Ads services

A Practical Guide to Google AdWords for Agencies

A practical guide to Google AdWords for agencies focused on MCC setup and the core foundations agencies need to scale Google Ads.
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January 31, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

SEO PPC Services illustration showing how combined SEO and PPC strategies boost growth and ROI

Boost Growth with SEO PPC Services for High-Impact ROI

Explore seo ppc services to unlock a powerful marketing flywheel for growth. Learn unified strategies to boost ROI for UK businesses.
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January 30, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

PPC Campaign Optimisation illustration showing how data-led optimisation drives measurable ROI

PPC Campaign Optimisation That Actually Drives ROI

PPC campaign optimisation is an ongoing process of refining ads, bids, keywords, and landing pages to maximise ROI and drive growth.
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January 29, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Building Supplies Marketing explained with a focus on the problem of chasing more leads

The Problem with “More Leads” in Building Supplies Marketing

Building supplies marketing should prioritise high-value trade leads, not low-quality enquiries that drain budget and time.
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January 28, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Website traffic increase guide for UK businesses focusing on sustainable growth strategies

A UK Business Guide to a Lasting Website Traffic Increase

Build the right foundation for a website traffic increase and avoid wasting budget on poorly prepared campaigns.
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January 27, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC for Building Suppliers guide showing how to drive higher order values and boost ROI

PPC for Building Suppliers: How to Drive Higher Order Values – Boost ROI

PPC for building suppliers explained: avoid low-value clicks and win high-AOV trade orders from contractors with a specialist PPC strategy.
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January 26, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Guide to Amazon Search Optimisation that actually works for product rankings

A Guide to Amazon Search Optimisation That Actually Works

Amazon search optimisation guide that actually works. Learn how to boost discoverability, conversions, and sales on Amazon’s A10 algorithm.
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January 25, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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