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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Pay Per Click (PPC)

PPC Campaign Optimisation illustration showing how data-led optimisation drives measurable ROI

PPC Campaign Optimisation That Actually Drives ROI

PPC campaign optimisation is an ongoing process of refining ads, bids, keywords, and landing pages to maximise ROI and drive growth.
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January 29, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Building Supplies Marketing explained with a focus on the problem of chasing more leads

The Problem with “More Leads” in Building Supplies Marketing

Building supplies marketing should prioritise high-value trade leads, not low-quality enquiries that drain budget and time.
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January 28, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Website traffic increase guide for UK businesses focusing on sustainable growth strategies

A UK Business Guide to a Lasting Website Traffic Increase

Build the right foundation for a website traffic increase and avoid wasting budget on poorly prepared campaigns.
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January 27, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC for Building Suppliers guide showing how to drive higher order values and boost ROI

PPC for Building Suppliers: How to Drive Higher Order Values – Boost ROI

PPC for building suppliers explained: avoid low-value clicks and win high-AOV trade orders from contractors with a specialist PPC strategy.
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January 26, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Guide to Amazon Search Optimisation that actually works for product rankings

A Guide to Amazon Search Optimisation That Actually Works

Amazon search optimisation guide that actually works. Learn how to boost discoverability, conversions, and sales on Amazon’s A10 algorithm.
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January 25, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

The Biggest PPC Mistakes UK Building Product Manufacturers Make explained with practical fixes for better PPC performance

The Biggest PPC Mistakes UK Building Product Manufacturers Make: A Quick Fix

The Biggest PPC Mistakes UK Building Product Manufacturers Make are costly. Learn fixes to boost ROI and conversions.
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January 24, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

PPC Keyword Research Essentials to unlock higher ROI with smarter keyword targeting

PPC Keyword Research Essentials: Unlock PPC Keyword Research for Higher ROI

PPC keyword research that drives profit. Find the right money-making keywords, stop wasted spend, and improve ROI with a smarter strategy.
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January 23, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Google Shopping for Building Products guide on how to avoid low-margin traffic with smarter campaign structure

Google Shopping for Building Products: How to Avoid Low-Margin Traffic Now

Google Shopping for Building Products: How to Avoid Low-Margin Traffic - Learn practical, proven strategies to boost profitable clicks.
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January 22, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Illustration for conversion rate optimisation agencies guide featuring top 7 CRO providers to hire in 2026

Conversion Rate Optimisation Agencies: Top 7 To Hire in 2026

Conversion Rate Optimisation agencies: discover the top 7 to hire in 2026 to increase conversions, improve ROAS and drive more revenue.
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January 21, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Illustration for trade and building product businesses explaining why generic PPC agencies do not work in complex B2B buying journeys

Why Generic PPC Agencies Don’t Work for Trade and Building Product Businesses

Trade and building product businesses need specialist PPC, not generic agencies, to win in B2B and track real revenue.
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January 20, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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