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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

Targeting in Advertising guide for UK businesses illustrated with creative marketing visuals

Targeting in Advertising: A Guide for UK Businesses

Targeting in advertising helps you reach the right audience, reduce wasted spend, and make your ad budget more efficient and effective.
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January 5, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Mastering CPM with a Cost Per Impression Example illustrated guide for advertisers

Mastering CPM with a Cost Per Impression Example

CPM with a Cost Per Impression example explained. Learn how CPM works and why it’s used for brand awareness campaigns.
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January 4, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Illustration representing UK Conversion Rate Optimisation Services that drive real business growth

UK Conversion Rate Optimisation Services That Drive Real Growth

Conversion Rate Optimisation services turn existing website traffic into more leads and sales through proven testing and UX improvements.
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January 3, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

D2C Growth playbook for UK SMEs outlining scalable direct-to-consumer strategies

The D2C Growth Playbook for UK SMEs

A practical D2C growth playbook focused on profitable unit economics, clear brand positioning and scalable foundations.
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January 2, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

B2C PPC Funnel guide for UK ecommerce brands illustrated cover image

The Ultimate B2C PPC Funnel For UK Ecommerce

The B2C PPC funnel maps ads to shopper intent, guiding users from first click to loyal customer with the right message at the right time.
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January 1, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

B2B PPC Metrics guide highlighting the metrics that matter for growth in 2025

9 B2B PPC Metrics That Actually Matter for Growth in 2026

Learn essential B2B PPC metrics that link ad spend to pipeline growth, revenue and high-quality leads across long, complex sales cycles.
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December 31, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

How a Display Marketing Agency drives real business growth illustration

How a Display Marketing Agency Drives Real Business Growth

A display marketing agency helps brands reach the right audience with impactful visual ads across websites, apps and social platforms.
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December 30, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

How to Market Your IT Business practical guide to sustainable growth

How to Market Your IT Business: A Practical Guide to Growth

How to market your IT business with a clear UK strategy focused on niche positioning, high-intent channels and real results.
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December 29, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

How Much Does an Ad on Google Cost in the UK practical guide illustration

How Much Does an Ad on Google Cost in the UK

How Much Does an Ad on Google Cost in the UK – learn typical CPC ranges, how auctions work and what UK businesses really pay per click.
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December 28, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Customer Acquisition Strategies

10 Proven Customer Acquisition Strategies to Dominate in 2026

Unlock effective customer acquisition strategies to boost your business growth and attract new customers in 2025.
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December 27, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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