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Category: Pay Per Click (PPC)

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Category: Pay Per Click (PPC)

  • Offline Conversion Import CRM: Feeding Lead Quality to Ads

    Offline Conversion Import CRM: Feeding Lead Quality to Ads

    Your Google Ads dashboard shows more enquiries and a healthier cost per lead, but your sales team isn't celebrating. They're…

  • PPC for Lead Generation: How to Stop Paying for Junk Leads

    PPC for Lead Generation: How to Stop Paying for Junk Leads

    Your sales team has stopped trusting the inbox. Spend is past several thousand pounds a month, the form count is…

  • ChatGPT Ads Audit: 10 Checks for First 30 Days

    ChatGPT Ads Audit: 10 Checks for First 30 Days

    You've launched, spend's moving, and the first dashboard already looks tempting to judge. That's exactly where UK advertisers go wrong…

  • AI Tools Wrong Business Information: How to Fix It

    AI Tools Wrong Business Information: How to Fix It

    In independent UK testing, 93% of London businesses tested were described inaccurately by at least one major language model, and…

  • How to Get Recommended by ChatGPT in AI Search

    How to Get Recommended by ChatGPT in AI Search

    You've just asked ChatGPT, Gemini and Google AI Overviews the same question your buyers ask. Who should we use for…

  • The State of UK Google Ads Spend: Q3 2026

    The State of UK Google Ads Spend: Q3 2026

    Our Q3 2026 UK Google Ads spend report: over £480,000 analysed. Waste fell to 25%, tracking faults hit 69%, ads…

  • ChatGPT Ads Are Becoming Conversations: What Advertisers Need to Know

    ChatGPT Ads Are Becoming Conversations: What Advertisers Need to Know

    Key takeaways OpenAI is testing Sponsored Agents, allowing people to move from seeing an advert into a separate conversation with…

  • Google Ads Product Value Optimisation: What Ecommerce Advertisers Need to Know

    Google Ads Product Value Optimisation: What Ecommerce Advertisers Need to Know

    Key takeaways Google Ads is testing Product Value Optimisation, a new beta designed to give ecommerce advertisers more control over…

  • Microsoft Ads API and What It Means for Your Campaigns

    Microsoft Ads API and What It Means for Your Campaigns

    Microsoft Ads API changes add search to landing page reporting, PMax device exclusions and LinkedIn targeting. See what to fix…

  • Copilot Ad Sitelinks: How AI Search Changes Google Ads Budgets

    Copilot Ad Sitelinks: How AI Search Changes Google Ads Budgets

    Copilot ad sitelinks are moving paid search into AI results. See the budget, tracking and testing fixes UK advertisers should…

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