Google Ads Creative Studio To Sunset: What Advertisers Need To Know

Google has announced that it will sunset its Ads Creative Studio by the end of March 2025. This decision marks a significant shift in the company’s strategy, urging advertisers to transition their creative workflows to third-party partners or alternative tools. As the platform phases out, marketers must adapt to ensure their advertising strategies remain effective and efficient.

Key Takeaways

• Google Ads Creative Studio will be fully deprecated by March 2025.
• New accounts cannot be created as of October 28, 2023.
• Advertisers should start transitioning to third-party creative partners now.

Google Ads Creative Studio To Sunset: Timeline Of Events

Google has laid out a clear timeline for the transition:

1. October 28, 2023: New accounts cannot be created.
2. January 17, 2025: Creation of new projects, including duplications, will be disabled.
3. End of March 2025: Full platform deprecation.

What Features Will Remain Available?

Until the sunset date, advertisers can still utilise certain features of Ads Creative Studio:

• Editing and exporting existing projects.
• Adding new assets and users.

Transitioning Your Workflows

As Google shifts its focus towards enhancing partnerships with creative agencies, advertisers are encouraged to begin transitioning their creative strategies. Here are some steps to consider:

• Export Assets: Ensure all your creative assets are exported and saved.
• Identify Alternative Platforms: Research and select third-party creative partners or tools that can meet your advertising needs.
• Engage with Account Managers: Reach out for guidance and support during this transition period.

Implications For Advertisers

The sunset of Ads Creative Studio will require advertisers to rethink their creative processes. Here are some implications to consider:

• Increased Reliance on Third-Party Partners: Advertisers will need to collaborate more closely with external creative agencies to maintain the quality and effectiveness of their campaigns.
• Adaptation of Creative Strategies: Marketers must be proactive in adapting their strategies to ensure they can still deliver tailored campaigns at scale.
• Potential Learning Curve: Transitioning to new tools may involve a learning curve, necessitating training and adjustment periods.

Conclusion

As Google Ads Creative Studio prepares to sunset, advertisers must act swiftly to adapt their workflows and strategies. By embracing third-party partnerships and alternative tools, marketers can continue to deliver impactful advertising campaigns in a changing landscape. The key is to start the transition now to ensure a smooth shift before the platform’s full deprecation in March 2025.

Sources

• Google Ads Creative Studio to sunset in Q1 2025, Search Engine Land.