Google Completes August 2024 Core Update Rollout

Google has officially completed the rollout of its August 2024 core update, which began on August 15 and concluded on September 3, 2024. This update has led to significant changes in search rankings, particularly affecting small and independent publishers, as Google aims to enhance the quality of its search results.

Google’s August 2024 Core Update: Key Takeaways

• The rollout started on August 15 and finished on September 3, 2024.
• The update was influenced by feedback from the September 2023 helpful content update.
• A ranking bug affected the first few days of the rollout, which has since been resolved.
• Google aims to promote useful content from smaller publishers.

Overview Of Google’s August 2024 Core Update

The August 2024 core update is not just another routine update; it reflects Google’s commitment to improving search quality based on user feedback. The update has been particularly significant for small and independent publishers, who have faced challenges since the previous updates.

Impact On Publishers

The update has caused notable ranking movements. A recent poll indicated that:

• 44% of respondents reported a decline in rankings or traffic.
• 27% experienced an increase in rankings or traffic.
• 29% saw no change.

This data suggests that while some sites may have benefited from the update, many others continue to struggle.

Ranking Bug

During the initial days of the rollout, a search ranking bug was identified, which caused erratic movements in rankings. Google addressed this issue within four days, advising users to focus on their rankings and traffic from the week following the update for a clearer picture of its impact.

Google’s Statement

John Mueller, a Search Advocate at Google, stated that the update aims to improve the quality of search results by prioritising genuinely useful content. He emphasised that the update considers feedback from creators and aims to connect users with high-quality sites, including those from smaller publishers.

Guidance For Affected Sites

Google has updated its guidance for those who may see changes in their rankings post-update. Key points include:

• There are no specific actions to recover from a negative impact; it may not indicate issues with your content.
• Google encourages creators to focus on producing helpful, reliable content for users rather than solely for search rankings.
• Continuous improvement of site content is essential, as future updates may favour sites that enhance their quality.

Conclusion: Google’s August 2024 Core Update

The August 2024 core update marks a significant shift in Google’s approach to search rankings, particularly for smaller publishers. As Google continues to refine its algorithms, it remains crucial for content creators to focus on delivering valuable content to users. The ongoing evolution of Google’s search policies underscores the importance of adaptability in the digital landscape.

Sources

• Google August 2024 core update rollout is now complete, Search Engine Land.