PPC Geeks November 2025 Newsletter: AI Max for Search, Ads in AI Overviews, Auto-Generated Video

👀 Estimated reading time: 3-5 minutes.

Hello there – welcome to your PPC Geeks November 2025 newsletter!

We’ve rounded up the latest PPC updates, insights, and tips to help keep your campaigns performing at their best.

So grab a brew, settle in, and enjoy the scroll ☕📊

📰 Key Google Ads Updates from November 2025

The PPC Geeks continue to stay ahead of the curve — monitoring, testing, and adapting strategy so you don’t have to. Here’s what’s new in the world of AI-powered advertising this month:

#1: AI Max for Search Has Arrived

Google has launched AI Max for Search — a new hybrid campaign type sitting between traditional Search and Performance Max. It uses generative AI to broaden keyword coverage and tailor ads more intelligently by understanding search intent, while still allowing advertisers to provide keyword direction.

🧠 PPC Geeks Take:
AI Max for Search is here — and it’s promising, but should be adopted with careful testing first.

✅ A middle ground between manual Search control and PMax automation
✅ Potential for broader reach and stronger efficiency
✅ Best suited for advertisers with established Search performance and clean conversion data

⚠️ Approach with caution:
Start small, test in a controlled environment, and closely monitor query quality and cost efficiency before scaling.

Bottom line: AI Max for Search is an exciting step forward — but early adopters should introduce it gradually, evaluate performance rigorously, and ensure it aligns with business goals before making it a core strategy.

#2: Google Expands Ads in AI Overviews

Google is expanding ad placements inside its AI Overviews — meaning ads can now appear directly within AI-generated answers in Search results. This gives brands more visibility at the top of the funnel where users interact with AI-driven insights.

🧠 PPC Geeks Take:

Search layouts are evolving fast, and AI real estate is growing.

✅ Expect more visibility opportunities in conversational search experiences
✅ High-intent queries could surface ads in brand new positions
✅ Prepare creative and landing pages that answer real user questions

Bottom line: AI Overviews are becoming prime real estate — brands ready for AI-shaped journeys will benefit most.

#3: Google to Auto-Generate Video for Demand Gen Campaigns

Google will now auto-create short video ads using your existing Demand Gen image assets — opening up YouTube and Shorts inventory for advertisers who don’t currently have video content.

While this lowers the barrier to entry, it also means Google may generate creative on your behalf if no video is supplied.

🧠 PPC Geeks Take:

Video is now essential — but brand control matters more than ever.

✅ Auto-generated video can be a useful backup option
✅ However, relying solely on Google’s AI risks losing control over brand tone, visual identity, and messaging
✅ Providing your own video assets ensures higher quality, better brand consistency, and prevents Google filling gaps with automated creatives

Bottom line: Great feature for filling gaps — but for brand-sensitive advertisers, supplying your own video is the smarter move to maintain full creative control and protect brand integrity.

💼 Case Study Spotlight: PMG Karting

Conversions up 80% | Cost-per-Click down 34%

PMG Karting — one of the UK’s leading karting track providers — partnered with PPC Geeks to improve performance from their Google Ads campaigns. After uncovering wasted spend and gaps in campaign structure, we carried out a full account overhaul.

We streamlined keyword targeting, refreshed ad copy to better match user intent, and launched new campaigns designed to capture both local and national demand. We also introduced tighter budget controls and enhanced conversion tracking to ensure every click was working harder.

The results? An 80% increase in conversions and a 34% reduction in average CPC — all while improving booking volume and campaign efficiency.

“The PPC Geeks team have been amazing to work with. They quickly understood our goals and transformed our Google Ads results — delivering more bookings at a lower cost. We couldn’t be happier.”

Check out the full case study →

🎓 Content Picks: Learn, Watch & Listen

📖 Article: AI Chatbot Advertising — The Future of PPC?

AI chatbots are reshaping how brands engage customers — not only by improving user experience but by becoming a new, conversion-driving ad format. This article explores how AI-powered chat interactions work in digital advertising, why they’re gaining traction, and how businesses can prepare for this shift.

Top takeaway: AI chatbots don’t just answer questions — they can capture intent, guide buying journeys, and increase conversion rates at scale.

🎥 Video: How to Create a Successful Marketing Strategy In this video, Dan from PPC Geeks shares a clear, step-by-step framework for building a robust marketing strategy — from goal setting and audience segmentation to choosing the right channels and measuring results.

🤓 PPC Tip: Optimise Your Audience Signals in PMax

Search Themes are now one of the most effective ways to steer Performance Max — helping Google better understand where to focus across Search and Shopping inventory. They don’t replace keywords, but they guide the algorithm toward your core intent and audiences.

What to consider:

• Are you adding 5–10 high-value search themes that reflect your best-performing queries?
• Have you aligned themes with key commercial terms, not broad generic phrases?
• Are you updating themes regularly based on real search term data from Search campaigns?

🚀 Pro Tip:

✅ Base search themes on converting keywords + high-intent search terms
✅ Avoid adding long lists — quality > quantity
✅ Refresh them monthly to reflect seasonality and new conversion data

The result?
Clearer signals → faster learning → stronger conversion efficiency.
PMax performs best when you guide it — so keep nudging it with precise, commercially-focused search themes.

Thanks for reading this month’s update! See you in December!

Have a productive month,
The PPC Geeks Team

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