Dynamic Search Ads The Benefit of Dynamic Search Ads in Google Search Campaigns
Dynamic Search Ads in Google Search Campaigns Learn The Benefits Now
Dynamic Search Ads, or DSAs, have been around for a long time but most marketers have either never tried them or are unsure of their benefits. Using a DSA is an easy way to quickly scale traffic to your website, while revealing new keyword opportunities that you otherwise may have missed.
What are Dynamic Search Ads?
Google defines Dynamic Search Ads as “the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help to fill in the gaps of your keyword-based campaigns.”
Dynamic Search Ads supplement your pre-existing search campaigns. Instead of utilising a list of keywords, DSAs generate headlines and landing pages from content that is already on your website, along with what the search engine decides is most relevant to the search. For example, if a user searches for a term that correlates with the titles and most used phrases on your website, Google Ads will incorporate these phrases to select a landing page from your site and create a relevant ad headline. Get our Guide to DSAs Here!
This saves you valuable time and effort, whilst keeping your ads relevant. Without using DSAs, even professionally managed Google Ads accounts that feature lots of keywords can miss relevant searches, struggle to keep up with updates to the website and encounter delays when creating new ads.
Benefits of Dynamic Search Ads
-
DSAs Save You Time
Dynamic Search Ads don’t work from a list of keywords. Instead, you can make use of the category, all website pages or specific landing pages.
-
Discover New Keywords
No matter how thorough your current search campaigns are, there will still be gaps in your keywords. DSAs will help you find new keyword opportunities, which will expand your current campaigns.
-
Keep Your Ads Relevant to the User
Dynamic Search Ads will automatically create headlines for your ads that are relevant to the user’s query. This ensures you are showing ads that your customer wants to see.
-
More Control Over Your Ads
DSAs allow you to display ads based on either your whole website, a specific web page or a category. You can also stop your ads from showing if a particular product is unavailable.
-
Better Display URLs
DSAs automatically display URLs that are based on your final URL domain.
How to get the best out of your Dynamic Search Ads
DSAs are automated, but to ensure you get the very best out of your ads they need a little human input.
1. Use Informative Content
Make sure Google can easily crawl the pages on your website and find good quality text.
2. Don’t Use Jargon
Go into detail about your services or products, rather than using heavy jargon.
3. Highlight Unique Offers
Grab the user’s attention by offering something unique or free, like a trial.
4. Add Negative Keyword Lists
A worry that many marketers have when using DSAs is that they will drive traffic away from their search campaigns or drive irrelevant traffic to their website. Use negative keywords to exclude certain search queries.
5. Test out Different Combinations
Experiment with using different ad targeting strategies on your DSAs. Try using DSAs with Remarketing Lists for Search Ads (RLSAs) or test excluding certain traffic. Monitor the results and see if you gain more traction with certain strategies. It’s also a good idea to set bid adjustments to give you greater control over your budget.
6. Automated Bidding
You can use manual bids but if you want to fully utilise the AI-strategy, use automated bidding. This works really well on large Google Ads accounts, as Google will manage everything, freeing up your team.
At PPC Geeks, we understand the critical role that a well-optimized PPC campaign can play in propelling a business forward in today’s competitive landscape. That’s why we offer our clients 100% free Google Ads audit, a service designed to not just assess but to elevate your advertising efforts to the next level. In the complex world of pay-per-click advertising, where every click and conversion counts, the insights gained from a professional PPC audit can be transformative.
Our comprehensive audit delves deep into your Google Ads account to evaluate its overall health, efficiency, and alignment with best practices. By identifying areas of wastage, highlighting opportunities for optimisation, and benchmarking your performance against industry standards, we provide actionable insights that can significantly improve your ROI. Whether it’s refining keyword strategies, optimising ad copy, or adjusting bidding strategies, the benefits of such an audit are manifold.
Moreover, in a constantly evolving digital environment, staying ahead of the curve is not just an advantage but a necessity. A professional PPC audit by PPC Geeks ensures you’re not merely keeping pace but setting the pace, leveraging the latest tools, trends, and techniques to outperform your competitors.
With limited availability, securing your free PPC review today is not just an opportunity; it’s a strategic move towards ensuring your Google Ads account is competitive. Don’t miss out on the chance to see how your account measures up against the best in the business. Book your free PPC audit with PPC Geeks and take the first step towards realising the full potential of your digital advertising strategy.
Author
Search Blog
Free PPC Audit
Subscribe to our Newsletter
The Voices of Our Success: Your Words, Our Pride
Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.
"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."
~ Just Go, Alasdair Anderson