Pay Per Click (PPC)

Google AdWords Cost: How Much Will it Cost You?

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So you’re thinking about setting up an AdWords account but you’re not sure how much it’s all going to cost. You’ve heard that some retailers are spending tens of millions of pounds a year on AdWords. Don’t worry. The average cost per click in the UK is less than £1. via GIPHY Before we find…

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What are Custom Intent Audiences in AdWords?

The PPC Geeks PPC Management Blog

At the tail end of 2017, Google added Custom Intent Audiences to AdWords. Haven’t heard of them yet? You’re not the only one. What are custom intent audiences? Customer intent audiences are a feature for the Google Display Network. The idea behind it is for you to target people who want to by your products…

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After Exact Match, Which Match Type Should I Use?

The PPC Geeks PPC Management Blog

Exact match is what we all think of as the best it can get. When a searcher clicks on your ad when they’ve searched exactly what you wanted, of course you have an upper hand! They are looking for exactly what you wanted them to. You know exactly what they want and you’re there to…

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SEO vs. PPC – Which is Best for your Business?

The PPC Geeks PPC Management Blog

You don’t have to spend long in the digital marketing industry for the question ‘SEO or PPC – which is better?’ to crop up. Both are key areas of digital marketing and, as they’re both generally focused on search results, it makes sense to compare the two. Your business and core strategy will determine which…

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How to Write Calls to Action (CTAs) for AdWords

The PPC Geeks PPC Management Blog

Reviewing your AdWords calls to action or adding in some news ones? Good move. Effective calls to action (CTAs) are an essential part of any marketer’s toolkit. What is a CTA? A lot of people think of a CTA as the button or key action on your landing page. After all, effective CTAs are essential…

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How to Set Up AdWords Conversion Tracking Today

The PPC Geeks PPC Management Blog

Your campaign is up and running. You’re getting impressions and clicks and feeling great! 😃 But do you know how much money you’re making from all of this? via GIPHY This is the crucial question everyone with an AdWords account needs to know. Do I need conversion tracking? In short, yes. But I’ll explain, don’t…

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3 Free AdWords Training Courses for Beginners

The PPC Geeks PPC Management Blog

Heard of AdWords but aren’t sure where to start? Without the budget to put into hiring an agency to manage your AdWords account to get the best return possible, you can start feeling a little lost. But don’t worry! There’s tons of resources and guidance out there for people like you. And the best thing…

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Your Easy Guide to Better AdWords Budget Strategies

The PPC Geeks PPC Management Blog

Budgeting is key to any successful AdWords campaigns. All businesses exist to make money and without a smart budget, you’re going to make your job ten times harder. Ask some of these questions to set your budget priorities and make sure you’re delivering the best results you can get. What are your goals? Before going…

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