PPC Success Stories
Driving a 162% Increase in Online Sales Revenue for Intelligent Servers Ltd in Just 9 Months
Intelligent Servers Ltd is a global provider of refurbished and new enterprise IT hardware, operating in a highly competitive and technically complex market. While demand existed, their paid media activity was underperforming due to structural and tracking limitations. As a result, the business lacked confidence in its data and clarity on what was truly driving revenue. PPC Geeks was brought in to rebuild the foundations and unlock scalable growth.
At the point of take-on, sales and revenue tracking were incorrectly configured, making it difficult to assess campaign performance accurately. Lead generation and online sales activity were grouped together, limiting optimisation opportunities. Campaign structures were also outdated and misaligned with commercial priorities. This combination was restricting efficiency and suppressing return on ad spend.
Following a full rebuild of tracking and campaign architecture, performance began to stabilise quickly. Clear segmentation between lead generation and eCommerce activity allowed for smarter budget allocation. Within months, Intelligent Servers saw measurable improvements in revenue quality, ROAS, and overall confidence in paid media decision-making. Over a nine-month period, the account delivered sustained and profitable growth.
“PPC Geeks quickly fixed our tracking issues and completely transformed our campaigns.”
“They also suggested implementation of a tiering system which resulted in drastically increased sales.”
The Challenge
When Intelligent Servers approached PPC Geeks, their Google Ads account was underperforming due to fundamental structural and tracking issues. Sales and revenue tracking were incorrectly configured, meaning performance data could not be trusted and optimisation decisions were being made without clear revenue signals. Lead generation and online sales activity were treated as a single objective, while outdated campaign structures limited visibility into which product categories were truly driving profitable growth.
The Impact
Within the first three months after PPC Geeks took over, online sales revenue increased significantly compared to the previous period. ROAS improved sharply as campaigns were optimised using accurate conversion data. Budget was redirected away from inefficient activity and towards high-intent revenue-driving categories.
The Outcome
After nine months of management, online sales revenue increased by 162% compared to the previous period. Online sales ROAS improved by 215%, rising from 0.19 to 0.59. The account is now built on a scalable structure with reliable tracking and consistent performance visibility.
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The Brief:
Intelligent Servers approached PPC Geeks to improve the performance of their Google Ads account. They needed clarity on what was driving online sales versus lead enquiries. Accurate revenue tracking was a priority to enable better optimisation decisions. The business also required a campaign structure capable of supporting growth across multiple product categories. PPC Geeks were tasked with rebuilding tracking, restructuring campaigns, and improving overall return on ad spend.
Short-Term Results:
Online sales revenue: Increased compared to the previous three-month period
ROAS: Improved significantly following corrected tracking and campaign rebuild
Online sales revenue
ROAS
162%
Online sales revenue
215%
Online sales ROAS
Long-Term Results:
Online sales revenue: Increased by 162% versus the previous period
Online sales ROAS: Increased by 215%, from 0.19 to 0.59
How We Did It:
Corrected sales and revenue tracking, implemented Enhanced Conversions, and configured tracking for Consent Mode.
Built out new Performance Max campaigns.
Implemented a new tiering system to segment appropriate categories
About Intelligent Servers Ltd
Intelligent Servers Ltd is a trusted global provider of refurbished and new enterprise IT hardware. They specialise in high-performance servers, storage, and networking equipment for businesses worldwide. The company works with leading brands including HPE, Dell, Cisco, and Aruba. Their solutions help organisations scale infrastructure cost-effectively without compromising on reliability. Intelligent Servers is known for technical expertise, quality assurance, and global reach.
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Quotes from
Intelligent Servers
“The PPC Team quickly fixed our tracking issues and completely transformed our campaigns. They also suggested implementation of a tiering system which resulted in drastically increased sales.”
Quotes from
PPC Geeks
“This account is a great example of how getting the fundamentals right — tracking, structure, and segmentation — can completely change performance. Once the data was reliable, we were able to scale what worked and drive sustainable revenue growth.”
– PPC Geeks Team
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