PPC Success Stories
33% Increase in Search Conversions While Reducing CPC by 31% for a UK Shutter & Blinds Specialist
The Shutter Studio is a trusted, family-run business specialising in made-to-measure blinds, smart blinds, plantation shutters, and patio awnings. Known for exceptional craftsmanship and a highly personalised service, they guide customers through a complete measure-to-fit journey, ensuring every installation is tailored and delivered to the highest standard. Their reputation for quality and customer care has positioned them as a leading provider within their regional market. As demand for premium home-improvement products continued to grow, the business wanted to strengthen its digital lead generation strategy.
To support this growth, The Shutter Studio partnered with PPC Geeks to improve the performance and efficiency of their Google Ads campaigns. The goal was not simply to increase traffic but to generate more high-intent enquiries from homeowners actively looking to invest in shutters, blinds, and awnings. Achieving this required a more strategic approach to targeting, bidding, and campaign structure. The business also wanted to expand visibility across competitive search terms within the home-improvement sector.
PPC Geeks developed a data-driven strategy designed to improve both lead quality and campaign efficiency. By restructuring the account, refining targeting, and implementing smarter bidding strategies, the team aimed to unlock scalable growth while controlling costs. Within the first six months, the improvements in performance were clear. The campaigns delivered significantly more conversions while simultaneously reducing acquisition costs and improving overall efficiency.
“Since we’ve been working with PPC Geeks, the results have been fantastic and heading in the right direction to what we are aiming for.”
“From the very beginning, Stephanie and the team took the time to understand our business, target audience, and goals, and really worked with us to help improve the position that we used to be in with them. We have already seen a decrease in CPL and an increase in better conversions.
Their team is proactive, responsive, and knowledgeable — they continuously monitor campaigns and tell us how things are going, and make changes necessary whenever something’s not working quite right. They’ve become a trusted partner in growing our business, and we wouldn’t hesitate to recommend them!”
~ The Shutter Studio
The Challenge
Despite offering premium products and a strong reputation for service, The Shutter Studio faced increasing competition within the highly competitive home-improvement and window-treatment market. Their Google Ads campaigns needed to generate more enquiries while ensuring those leads were genuinely interested homeowners rather than low-intent browsers. At the same time, some campaign structures and keyword settings were limiting reach, preventing the business from fully capturing relevant search demand. Inefficiencies within the account also meant there were opportunities to reduce wasted spend and improve overall cost efficiency. The challenge was therefore to create a more refined and scalable PPC strategy that could attract higher-quality enquiries while supporting consistent business growth.
The Impact
Within the first three months, the improvements in efficiency and performance were already visible.
- Account Spend reduced by 16%
- Cost per Acquisition (CPA) reduced by 13%
- Search Conversions increased by 20%
- Search CPC reduced by 6%
These early gains demonstrated that the new campaign structure and bidding strategy were delivering more conversions while reducing wasted spend.
The Outcome
As the optimisation work continued, performance improvements accelerated in the following quarter.
- Account Spend increased by 16% to support growth
- Cost per Acquisition (CPA) reduced by 2%
- Search Conversions increased by 33%
- Search CPC reduced by 31%
By this stage, the account was generating significantly more enquiries while maintaining strong cost efficiency, allowing The Shutter Studio to scale their advertising with confidence.
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The Brief:
The Shutter Studio approached PPC Geeks with the objective of improving both the quality and volume of leads generated through Google Ads. As a premium home-improvement provider, attracting genuinely interested homeowners was critical to maintaining an efficient sales process. The business also wanted to reach new audiences beyond their existing customer base and strengthen their presence across competitive search queries. Improving cost efficiency across campaigns was another important goal, ensuring advertising spend generated measurable returns. Ultimately, the brief was to build a scalable PPC strategy that could support long-term business growth.
Short-Term Results:
Within the first three months, the improvements in efficiency and performance were already visible.
These early gains demonstrated that the new campaign structure and bidding strategy were delivering more conversions while reducing wasted spend.
First 3 Months vs Previous Year (July–September)
- Account Spend: Reduced by 16%
- Cost per Acquisition (CPA): Reduced by 13%
- Search Conversions: Increased by 20%
- Search CPC: Reduced by 6%
20%
INCREASE IN SEARCH CONVERSIONS
16%
DECREASE IN ACCOUNT SPEND
33%
RISE IN SEARCH CONVERSIONS
31%
REDUCTION IN SEARCH CPC
Long-Term Results:
As the optimisation work continued, performance improvements accelerated in the following quarter.
By this stage, the account was generating significantly more enquiries while maintaining strong cost efficiency, allowing The Shutter Studio to scale their advertising with confidence.
Second 3 Months vs Previous Year (October–December)
- Account Spend: Increased by 16%
- Cost per Acquisition (CPA): Reduced by 2%
- Search Conversions: Increased by 33%
- Search CPC: Reduced by 31%
How We Did It:
Implemented Portfolio Bidding strategies to optimise budget allocation and focus spend on the highest-value opportunities.
Conducted a detailed negative keyword audit, removing blockers that were restricting relevant reach.
Tightened keyword exclusions to reduce irrelevant traffic and wasted ad spend.
Restructured campaigns in line with Google best practices to improve account clarity and machine-learning performance.
Refined targeting and keyword coverage to capture higher-intent searches within the home-improvement market.
Built a more scalable campaign structure, enabling stronger optimisation and sustainable growth over time.
About The Shutter Studio
The Shutter Studio is a family-run business specialising in high-quality window treatments and outdoor shading solutions. Their product range includes bespoke plantation shutters, made-to-measure blinds, motorised smart blinds, and patio awnings designed to enhance both functionality and style within the home. Every project follows a personalised measure-to-fit approach, ensuring each installation is precisely tailored to the customer’s space and preferences. With a strong focus on craftsmanship and service, the company has built a reputation for delivering premium installations that combine practicality with elegant design. Their commitment to customer satisfaction continues to drive strong word-of-mouth referrals and repeat business.
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Quotes from
The Shutter Studio
“Since we’ve been working with PPC Geeks, the results have been fantastic and heading in the right direction to what we are aiming for. From the very beginning, Stephanie and the team took the time to understand our business, target audience, and goals, and really worked with us to help improve the position that we used to be in with them. We have already seen a decrease in CPL and an increase in better conversions.
Their team is proactive, responsive, and knowledgeable — they continuously monitor campaigns and tell us how things are going, and make changes necessary whenever something’s not working quite right. They’ve become a trusted partner in growing our business, and we wouldn’t hesitate to recommend them!”
Quotes from
PPC Geeks
“This was a fantastic account to work on because the foundations of a great business were already there. Our job was to ensure the advertising strategy matched the quality of the service The Shutter Studio provides. By restructuring campaigns, refining targeting, and implementing smarter bidding strategies, we were able to unlock significant efficiency improvements. The result was stronger lead generation while maintaining tight control over costs. Seeing the business scale its enquiries while improving efficiency is exactly the type of outcome we aim to deliver for every client.”
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