PPC Geeks October 2024 Insights | Beyond The Bid ✉️

👀 Estimated reading time: 2-3 minutes.

Welcome to this month’s client newsletter! We’ve compiled the latest and greatest PPC Geeks October 2024 insights and updates to keep you informed and ahead of the curve.

So, grab a cup of tea, relax, and enjoy the read!

📰 PPC Geeks October 2024 Insights: Hot Updates for Your PPC Campaigns!

#1: Key UK PPC Trends: How Leading Companies Are Succeeding in 2024

Our recent blog at PPC Geeks delves into the latest UK PPC trends, showcasing what top companies are doing to excel in their campaigns. It discusses key strategies such as the use of AI for bidding, the importance of audience segmentation, and the application of data insights to optimize ad spend. These insights are essential for businesses aiming to improve their PPC performance and maintain a competitive edge.

Read the full blog for a detailed analysis: UK PPC Trends: What Leading Companies Are Doing Right

#2: Amazon Ads Unveils Generative AI Video Generator for Advertisers

Amazon Ads has introduced a Generative AI Video Generator tool that enables advertisers to create video ads quickly and efficiently. By utilising machine learning, this tool transforms existing brand assets, like images and text, into personalised video content. It’s designed to streamline video ad creation, making it easier for brands to connect with their audiences while reducing the typical time and cost associated with video production.

#3: Google Introduces New Performance Max Insights and Reporting Features

This article discusses Google’s introduction of new Performance Max insights and reporting features. These updates offer advertisers more transparency into campaign performance, including data on asset performance, audience insights, and recommendations for optimisation. These enhancements aim to help marketers make more informed decisions and improve their campaign effectiveness.

🔎 Client Case Study Spotlight: Just Go

Key Takeaways from the Case Study:

• Expanding Reach Post-Covid: Just Go aimed to capture the market of travelers eager for global adventures in the post-Covid era, shifting from a UK-only focus to an international audience.
• Effective Lead Generation: PPC Geeks successfully drove leads and qualified sales to multiple countries worldwide, addressing the challenge of reaching a broader audience.
• Strategic PPC Management: The partnership allowed Just Go to enhance their offering and effectively gain valuable leads, demonstrating the impact of tailored PPC strategies.

For more details, check out the full case study here.

If you’d like to take part in a case study (written or video), we’d love to help make this happen. Simply reach out to your Client Manager who will be happy to help.

🎧 Our Latest Podcast

In this episode, our co-founder Chris dives into the Pareto Principle, also known as the 80-20 Rule, and how it can supercharge your PPC campaigns The 80-20 Rule (aka The Pareto Principle).

🎙️ Explore the podcast: All Things PPC.